MICA: The School of Ideas

Ans. MICA is popularly known as the Mecca of Marketing for its Marketing course.

Ans. MICA accepts CAT / XAT / GMAT and MICAT Scores for its MBA Programs.

Ans.The MICA average package offered during Placements 2023 is INR 20.09 LPA.

Ans. NMIMS is known for its Academic Quality and Faculty from Top National & Global Institutes & Industries while MICA is known for its Marketing stream, Gender Diversity & Unique Curriculum. A brief comparison of both the colleges is tabulated below:

Both NMIMS Mumbai & MICA are Top Colleges of India. However if interested in Marketing, MICA has the upper hand.

Ans. The CAT Cutoff for MICA is 80 Percentile.

Ans. MICAT is a Computer Based Test (CBT) used for selection of MBA Program. The exam is conducted twice a year in over 48 cities across the country. According to MICAT exam candidates, the overall difficulty level is easy to moderate.

Ans. Candidates must have a valid score in CAT / XAT / GMAT / MICAT. Candidates who are shortlisted based on their scores are required to appear for Group Exercise & Personal Interview.

Ans. MICA accepts Freshers for its MBA Program. Work Experience is not mandatory for getting admission into the Program.

Ans. MICA recently concluded its Placement Drive for batch 2023 with 100% students getting placed. The Institute secured the highest package & average package at INR 36 LPA & INR 20.09 LPA respectively. Accenture, Adani, Cognizant, HDFC Bank, Piramal were some of the Top Recruiters during the placement drive.

Ans. The parameter for MBA Program is as follows:

Ans. MICA has separate Hostels for Boys & Girls. Hostels are provided on a Twin-sharing basis for the 1st Year Students and a Single-occupancy basis for 2nd Year. Ashoka, Gulmohar, Palaash, Parijat, Chinar and Silver Oak are some of the Hostels at MICA. Each Room has 2 Beds, 2 Dressers and 2 Tables.

Ans. MICA is accredited by various organizations such as AICTE and NBA. MICA’s PGDM Program has equivalence to an MBA degree by Association of Indian Universities (AIU). 

Ans. The steps to apply for MICA MBA Program is given below:

Step 1: Register Yourself on the official website of MICA

Step 2: Verify your Email Address and Mobile Number

Step 3: Upload your Photo & Signature and fill Application Form with all the required details

Step 4: Pay the Application Fee of INR 2,100 (Non-refundable) and Submit the Application

Ans. MICA Campus is located on the Outskirts of Ahmedabad and is spread across 19 acres. The Lush Green Campus is well equipped with a Gym, Library, Sports Area, Cafeteria, Academic Block, Auditorium etc. Medical / Hospital Facilities are also available on the Campus.

Ans. Adani, Cognizant, Piramal, Titan, TCS, Flipkart etc are some of the Top Recruiters of MICA.

Ans. For MICA Admission 2024, candidates must have a valid score in CAT 2023 / XAT 2024 / GMAT (2022 onwards).

Ans. There are 5 specializations offered in the MBA Program at MICA, they are,

• Advertising & Brand Management
• Digital Communication Management
• Data Science and Business Analytics
• Media & Entertainment Management
• Sales & Customer Relationship Management (Minor)

Ans. Some of the Job Roles which were offered during MICA Placement Drive of 2023 are Corporate Communication, Sales Management Trainee, Product Manager, Program Management Lead etc.

Ans. MICA offers scholarships under Merit cum Means and Prof. Bikram Bindra Scholarship known as Equity Scholarship. 

Ans. MICAT is a Computer based Test which is of 2 Hours & 15 Minutes duration. MICAT consists of 3 Sections, they are as follows:

Ans. MICA has tie-ups with various International Institutes, some of the Institutes are given below:

• ESCEM,France Business School, France
• School of Communications , Nanyang Technological University, (NTU), Singapore
• Institute of Applied Media Studies, Zurich
• University of New Mexico, USA
• University of Southern Denmark, Denmark
• Queensland University of Technology, Australia
• School of Communications Arts, Bangkok University, Thailand
• Bonn-Rhein-Sieg University of Applied Sciences, Sankt Augustine, Germany

Ans. MICA Library is also known as Knowledge Exchange and Information Centre (KEIC). KEIC has 24x7 Physical Resources & Online. KEIC has 33,187 TV Commercials, 1,83,478 Newspaper Clippings, 18,828 Print Ads and 4,029 Student Dissertations and Summer Reports.

Ans. MICA offers Financial Assistance to the FPM Students. The stipend for the first 2 years is INR 38,000 per month and that of 3rd and 4th year is INR 41,000.

Ans. MICA has secured rank 37th in NIRF 2023 in the Management Category. The Institute was also ranked 9th in Top B-Schools (Pvt.) by IIRF 2024.

Ans. There are various Clubs & Committees at MICA, the details of which are tabulated below:

Ans. Yes, there are various startups founded by MICA Alumni, some of which are Acko founded by Varun Dua (batch of 2003), Culture Opus founded by Sachin Sharma (batch of 2010), Manja founded by Arvind Krishnan (batch of 2005).

Ans. Candidates must have a Master’s Degree or 5-Year Integrated Master’s Degree with 55% Marks in Management / Communications / Humanities / Social Science in order to be eligible for the FPM Program at MICA.

Ans. The Application Fee of FPM Program at MICA is INR 500.

Ans. MICA recorded the Highest Stipend of INR 4.40 Lakhs and the Average Package was secured at INR 1.54 Lakhs (for 2 months) during the Summer Internship of 2023.

Ans. The institute promotes extracurricular involvement among students for their overall development. At MICA, there are a variety of formal and unofficial student-run committees that plan activities all year long.

Ans. Yes, there are various Online Programs at MICA, some of the ongoing online programs are:

• Digital Marketing & Communication with Specialization (DMC-S)
• Advertising Management and Public Relations (AMPR)
• Managing Brands and Marketing Communication (MBMC)
• Brand Communication Management (BCM)
• Strategic Brand Management and Communications (SBMC)
• Executive Certificate Programme in Strategic Communication with Storytelling (SCS)

Ans. There are 5 specializations offered under the MICA Program at JIMS Rohini, they are as follows:

• Management
• Communication
• Marketing
• Media and Entertainment
• Digital Marketing

Ans. MICA has a batch size of 180 for PGDMC and 36 for PGDM Program.

Ans. Candidates who are taking the MICAT Test have to necessarily go to the Test Venue allotted to them and appear for the test there.

Ans. Post Graduate Certificate Programme in Crafting Creative Communication (CCC) is a program designed to cater the demands of the Advertising, Media and Communication Industry.

Ans. Candidates must have a Bachelor’s Degree or equivalent in any discipline.

Ans. Candidates are shortlisted for Personal Interview (PI). The final selection of the candidates will be based on their overall performance.

Ans. A Typical Day at MICA is a little different from most B-Schools as the Classes don't start very early. There are 4-5 Classes on a Typical Day and a 15 Minute Break between each Class. Once the Students are done with the Classes, they either spend their time in the KEIC (Library), Group Presentations, Assignments or Extra-curricular Activities.

Ans. MICAT is Computer Based Test (CBT). The MICAT has been designed comprehensively to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential and general awareness about contemporary social and industry-related issues, including areas covering media, marketing, advertising and business. All psychometric questions are compulsory. A group exercise is a team-based evaluation process wherein candidates will be judged on their performance with their allotted group members. There will be no screening after the GE. All those who have appeared for GE will also appear for Personal Interview. This consists of interactions with the candidates, to assess their suitability for Creative Leadership in Strategic Marketing and Communication driven industry sectors along with other required traits. This does not require any prior preparation.

Ans. The MICAT has been designed as a comprehensive test to assess analytical and verbal ability, logical reasoning, convergent and divergent thinking, written communication skills, creative potential and general awareness about contemporary social and industry-related issues including areas covering media, marketing, advertising and business. GE and PI - These consist of a series of interactions with the candidates to assess their suitability for the Strategic Marketing and Communication driven industry sectors. This does not require any prior preparation.

Ans. Yes, MICA has collaborations with many international management and communication institutes.

Ans. The institute encourages students to participate in extracurricular activities for holistic growth. There are a number of formal and informal student-run committees at MICA that organise events throughout the year.

Ans. MICA provides multiple online programmes such as Advertising Management & Public Relations, Market Research & Data Analytics, Digital Marketing & Communication with Specialisations, Digital Marketing, Managing Brands & Marketing Communication, Media & Entertainment Management, Business Management, Sales & Marketing Communications. 

Ans. Yes, MICA has international & Domestic collaborations. The institution is accredited and affiliated with the Chartered Institute of Marketing, UK. It is a member of the Association of Asia Pacific Business Schools (AAPBS) and the Association of Management Development Institutions in South Asia (AMDISA). These tie ups focus on faculty, jointly research and student exchange. MICA has collaborations with the following institutions: 

• Queensland University of Technology, Australia
• School of Communications Arts, Bangkok University, Thailand
• Graduate School, Bangkok University
• School of Communications , Nanyang Technological University, (NTU), Singapore

Ans. The placement record of MICA Ahmedabad is good as this is one of the prestigious MBA colleges in India. All the notable recruiters come to hire the aspirants of the institution. In the 2023 Placement Drive, 100% of the students got placed. The highest CTC was offered at INR 36 LPA. Posts like Program Manager, Campaign Manager, Marketing Specialist and various other roles are offered. Top companies that participated at the placement drive include L'Oreal, Google, Amul, Amazon, Flipkart, Titan, upGrad, etc.

Ans. The Leadership & Management Development programmes are offered by MICA Ahmedabad. It is designed for the assessment of learning and development needs of the client with crystal clear acknowledging objectives & outcomes. Some of the top league, corporate house, public sectors which have worked with MICA, are: 

• Infosys
• Pacifica
• TATA Motors
• TCS
• USHA
• Amway
• Adani wilmar

Ans. MICA has three functioning bodies which provide connections, plans to the students at Research Works. These two committees are MICAMINDS, MLS & MICA Research. These bodies simplify dissemination, assimilation projects, case studies and lectures. All these student-run committees ensure that the graduate students of the MICA are aware of market industry realities. 

Ans. Yes, MICA is one of the best management institutes which is highly rated and recommended for pursuing different PG Diploma courses in management. MICA Ahmedabad is known for its placements and infrastructure. The institute maintains a 100% placement record every year. In the 2023 placement drive, students received an average salary of INR 20.09 LPA. The highest salary package stood at INR 36 LPA. 173 students participated in the placement drive & all of them were placed.