MICA Placements 2023 has been concluded with 100% placements. More than 70 recruiters participated in the placement drive and made offers to all the 173 participating students. MICA highest package stood at INR 36 LPA, which was offered in the analytics, BFSI, and Consulting sector. MICA average package stood at INR 20.09 LPA, showing a 6% increase and the median package at INR 19 LPA, showing a 11.11% increase than the previous year. Analytics, BFSI & Consulting emerged as the top sector with 39 offers.
MICA Summer Internship Placements 2024 has also been concluded with 100% placement. Around 70 recruiters visited and made offers to 202 students. MICA highest stipend stood at INR 4.40 Lakhs and MICA average stipend stood at INR 1.54 Lakhs, showing a 49.75% increase in the median stipend. Analytics, BFSI & Consulting emerged as the top sector with 51 offers.
Some of the top recruiters included Cognizant, Deloitte, Dalmia Group, Flipkart, Google etc.
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Table of Content
MICA Placement report for the batch of 2024 is yet to be released. However, as per internal research by the Collegedunia team, the following table represents the company-wise salary packages offered during the 2024 placement drive:
Recruiter | Range of Package Offered (INR in LPA) |
---|---|
ABFRL | 20 |
ABInBev | 29.5 |
Accenture ATCI | 20.57 |
Accenture Consulting | 29 |
Accenture Strategy | 29.04 |
Accenture Tech | 25 |
Adani Wilmar | 16 |
Amul | 14 |
Angel One | 24.79 |
ASBL | 17 |
BlinkX, JM Financials | 24 |
Brain | 20 |
Coca-Cola | 28 |
Delhivery | 15 |
Diageo | 24 |
Disney | 29 |
Fibe | 16 |
Flipkart | 28.43 |
Groww | 14 |
Himalaya | 20 |
HDFC | 22.23 |
HUL | 35.02 |
ICICI Bank | 14 |
ICICI Prudential | 13 |
I-PAC | 24.48 |
ITC | 33 |
J&J | 28 |
Java | 16 |
Kotak Bank | 14 |
L&K | 12 |
Leo Burnett | 12 |
Loreal | 28 |
Mastercard | 18 |
Media.net | 21.16 |
Nivea | 24.15 |
Publicis | 12 |
PUMA | 22.96 |
Samsung | 27.33 |
Target | 16 |
Tata Steel | 20.74 |
Titan | 22 |
TransUnion CIBIL | 23.86 |
TVS | 15 |
United Breweries | 20 |
Usha | 14 |
Vedanta | 16 |
Particulars | Placements Statistics 2023 | Placements Statistics 2022 |
---|---|---|
No. of Students appeared | 173 | 208 |
Percentage of Students placed | 100% | 100% |
Number of Companies Participated | 70+ | 77 |
Highest CTC | INR 36 LPA | INR 57.51 LPA |
Average CTC | INR 20.09 LPA | INR 19 LPA |
Top 50% Average CTC | INR 23.82 LPA | INR 24.LPA |
Median CTC | INR 19 LPA | - |
Increase in Median CTC | 11.11% | |
Top Sectors | Analytics, BFSI & Consulting | IT / ITES |
Top Recruiters | Cognizant, Deloitte, Dalmia Group, Flipkart, Google etc | Flipkart, Amazon, Deloitte etc |
Sectors | Number of Offers | Highest Package | Average Package |
---|---|---|---|
FMCG | 30 | INR 33,00,000 | INR 22,81,034 |
IT/ ITeS | 31 | INR 34,66,928 | INR 19,51,925 |
FMCD | 17 | INR 27,00,000 | INR 21,00,704 |
Media and Advertising | 25 | INR 21,31,404 | INR 16,36,512 |
Analytics, BFSI & Consulting | 39 | INR 36,00,000 | INR 23,04,030 |
Others | 31 | INR 28,00,000 | INR 17,54,648 |
The maximum number of students were placed in the Analytics, BFSI & Consulting sector and the highest package was also offered in the same sector.
The below table represents the roles offered during MICA Ahmedabad Placements 2023:
Account Manager | Associate Marketing Manager | Brand Manager | Campaign Management |
Content Marketing Manager | Corporate Communication | Customer Success Manager | Digital Marketing & SEO Manager |
Growth Marketing Manager | Loyalty Marketing Analyst | Management Trainee | Procurement Management |
Product Manager | Product Marketing Analyst | Program Management Lead | Sales management Traineee |
Segmentation & revenue Management | Senior Sales Executive | Social Media Manager | Sports Marketing |
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The below graph represents the year-wise trends of MICA Ahmedabad Placements:
Particulars | 2022-23 | 2021-22 | 2020-2021 | 2019-20 | 2018-19 |
---|---|---|---|---|---|
No. of Students placed | 173 | 208 | 206 | 179 | 180 |
Percentage of Students placed | 100% | 100% | 100% | 100% | 100% |
Highest CTC | INR 36 LPA | INR 57.51 LPA | INR 49.75 LPA | INR 58.2 LPA | INR 58.2 LPA |
Average CTC | INR 20.09 LPA | INR 19 LPA | INR 14.01 LPA | INR 13.9 LPA | INR 12.8 LPA |
Top Sector | Analytics, BFSI & Consulting | IT / ITES | IT/ITES | IT/ITES/E-Commerce, | IT/ITES |
MICA maintains a 100% placement record every year. The average CTC has increased in Placements 2023, but the highest CTC has decreased.
The below table represents the batch profile who participated in MICA Ahmedabad Placements 2023:
Particulars | Statistics |
---|---|
Male Students | 51% |
Female Students | 49% |
51% students in the batch were male & 49% students were female students.
The table represents the work experience of the batch:
Work Experience | Percentage of Students |
---|---|
Fresher | 39.3% |
Less than 1 year | 12.1% |
1-2 years | 22% |
2-3 years | 16.2% |
More than 3 Years | 10.4% |
39.3% students were freshers, 12.1% students had less than 1 year, 22% students had 1 to 2 years of work experience, 16.2% students had 2-3 years of experience & 10.4% students had more than 3 years.
The below table represents the educational background of the batch:
Educational Background | Percentage of Students |
---|---|
Engineering | 43.1% |
Arts, Law & Design | 11.1% |
Management | 16.3% |
Commerce | 22.2% |
Others | 7.2% |
43.1% students were from Engineering, 11.1% students from Arts, Law & Design, 16.3% students were from Management, 22.2% of the students were from Commerce, 7.2% students were from other backgrounds
Particulars | Internship Statistics (2022-24) | Internship Statistics (2021-23) | Internship Statistics (2020-22) |
---|---|---|---|
No. of Companies visited | 70 | - | 67 |
Percentage of Students placed | 100% | - | - |
Students Appeared | 202 | - | - |
Highest Stipend | INR 4.40 Lakhs | INR 3.5 Lakhs (For 2 Months) | INR 3.5 Lakhs |
Average Stipend of Top 25 Students | INR 3.20 Lakhs | - | INR 2.56 Lakhs |
Average Stipend | INR 1.54 Lakhs | INR 1.02 Lakhs | - |
Median Stipend | INR 1.45 Lakhs | INR 1 Lakhs | - |
Increase in Average Stipend | 49.75% | - | - |
Increase in Median Stipend | 81% | - | - |
Job Roles offered | Content Marketing, Corportate Communications, Market Research, Product Development, etc. | Digital Marketing Intern, Sports Marketing Intern | Content Strategy Intern, Trade Marketing Intern |
Top Sector | Analytics, BFSI & Consulting | - | - |
Top Recruiters | Amul, Amazon, Google, Apollo, HP, AICL etc. | Coca Cola, ITC Limited, Microsoft, Flipkart | - |
During MICA Ahmedabad Summer Internship Placements 2024, 70 companies visited the campus. These recruiters placed a total of 202 students. Job roles like Operations, Marketing, Media Planning, Digital Marketing etc were offered to the students. The highest stipend offer was made by the FMCG sector.
The highest stipend of INR 4.40 Lakhs per month was offered. The average stipend stood at INR 1.54 Lakhs per month, showing a increase in the 49.75% than the previous year. Average stipend of top 25 students stood at INR 3.20 Lakhs per month. The median stipend stood at INR 1.45 Lakhs, showing a 81% increase.
Some of the prominent recruiters like Amul, Amazon, Google, Apollo, HP, AICL etc visited the campus during the summer internship placement drive.
The below graph represents the roles offered to the participating batch:
Analytics | B2B Sales Management | Brand Storyteller | Branding & Communication |
Content Marketing | Corportate Communications | D2C Product Marketing | E-Commerce Marketing |
General Management | Influencer & Social Media Marketing | Management Consulting | Market Research |
Media Operations | Media Procurement | PR & Marketing | Product Development |
Public Affairs and Communications | Segmentation & Revenue | Sports Marketing | Strategic Planning |
The below table represents the sector-wise data of MICA Ahmedabad Summer Internship Placements 2024:
Sectors | Number of Offers | Highest Stipend (INR) | Average Stipend (INR) |
---|---|---|---|
FMCG | 42 | INR 4,40,000 | INR 1,96,190 |
IT/ ITeS | 28 | INR 3,00,000 | INR 1,65,143 |
FMCD | 13 | INR 2,00,000 | INR 1,28,462 |
Media and Advertising | 38 | INR 3,00,000 | INR 1,17,442 |
Analytics, BFSI & Consulting | 51 | INR 2,40,000 | INR 1,48,039 |
Others | 30 | INR 3,00,000 | INR 1,53,000 |
During MICA Ahmedabad Summer Internship placements 2024, the highest stipend was offered by the FMCG sector, and the most number of offers were made by the Analytics, BFSI & Consulting sector.
The below table represents the batch profile that participated in MICA Ahmedabad Summer Internship Placements 2021:
Particulars | Statistics |
---|---|
Male Students | 52% |
Female Students | 48% |
48% of the batch were female students & 52% of them were male students.
The below table represents the educational background of the batch:
Educational Background | Percentage of Students |
---|---|
Engineering | 32.3% |
Management | 17.1% |
Commerce | 17.6% |
Art & Design | 17.6% |
Others | 14.2% |
32.3% students were from Engineering background, 17.1% students had background in Management, 17.6% students had background in Commerce, 17.6% students had background in Art & Design, and 14.2% students were from other backgrounds.
The below graph represents the work experience of the batch:
Work Experience | Percentage of Students |
---|---|
Fresher | 38.6% |
Less than 1 year | 13.8% |
1-2 years | 26.2% |
2-3 years | 13.3% |
More than 3 Years | 7.9% |
38.6% students were freshers who had no work experience. 13.8% students had less than 1 year of work experience, 26.2% students had 1 to 2 years of experience, 13.3% students had 2 to 3 years of work experience & 7.9% students had more than 3 years of experience.
Name of Companies | No. of Alumni |
---|---|
Amazon | 97 |
Adfactors PR | 90 |
88 | |
MICA Ahmedabad | 56 |
Accenture | 35 |
Flipkart | 35 |
Leo Burnett | 35 |
Viacom18 | 33 |
Sony Pictures Networks India | 31 |
upGrad | 30 |
Ogivly | 29 |
Target | 26 |
Unilever | 23 |
Dentsu Webchutney | 22 |
HT Media Ltd | 15 |
Ques. Which is the top recruiting sector during the placement drive of 2023 at MICA?
Ans. In the placement drive of 2023 at MICA, the major recruiting sector was Analytics, BFSI & Consulting.
Ques. What is the Highest stipend offered during the summer internship placements of 2024 at MICA?
Ans. During the summer internship placements of 2024, the highest stipend stood at INR 4.40 Lakhs.
Ques. What is the Average stipend offered during the summer internship placements of 2024 at MICA?
Ans. During the summer internship placements of 2024, the average stipend stood at INR 1.54 Lakhs.
Ques. What are the Job roles offered during the summer internship placements of 2024 at MICA?
Ans. Some of the Job roles like Content Strategy Intern, Trade Marketing Intern were offered to the students during the summer internship placements of 2024 at MICA.
Ques. What is the stipend offered to the 2024 summer interns at MICA?
Ans. The highest stipend of INR 4.40 Lakhs per month was offered. The average stipend stood at INR 1.54 Lakhs per month, showing a increase in the 49.75% than the previous year. Average stipend of top 25 students stood at INR 3.20 Lakhs per month. The median stipend stood at INR 1.45 Lakhs, showing a 81% increase.
Ques. Which were the top recruiting companies during the summer internship placements of 2024 at MICA?
Ans. Recruiters like Amul, Amazon, Google, Apollo, HP, AICL visited the campus during the summer internship placement drive.
Ques. How many students got placed during MICA Placements 2023?
Ques. What was the highest CTC offered during MICA Placements 2023?
Ques. What was the average CTC offered during MICA Placements 2023?
Ques. How are the placements at MICA Placements?
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The college establishes 100% Summer and Final placements every year. Leading companies visit campus and recruit students regularly. Roles revolve around marketing and related functions. There are ample opportunities for every student, and after joining the college, one should be assured of getting a job.
The placements are good with ROI being almost 1. Several companies visit for summer as well as finals. They do publish a placement report every year and all the details are given in that. Most of the roles offered are in the marketing department.
The wonderful thing about MICA is that, apart from offering expertise in several sectors, placement also stays 100% guaranteed, Every year, fresh recruiters join the recruiting drive, and the placement cell works tirelessly. The highest package is in the range of 49-50 LPA, while the average is around 15 LPA. Google, ITC, Aditya Birla, Amazon, and others are among the top recruiters.
The college placements are certainly a drawback. Although some students have secured top packages with the highest at 52.8 lakhs, in 2020, in some of the top companies in India, the average stood at 13.9 lakhs which is really less compared to the B-Schools in its league. The low placements can be attributed to the high number of low-paying agencies hiring from the college. However, most top brands of the country open their competitions to MICA, which becomes a decent way for its students to achieve good placements. Overall the college always receives 100% placements, barring a few students who opt out of the process. This is true for both summer and final placements. The number of PPO and PPI holders at MICA also stood at 25% which is a very encouraging number.
Campus placements were well-conducted and timely, considering the pandemic this last year as well. For my summer placements in 2019, the process started in September and ended in early October, where I was placed at PUMA India Ltd. For the final placements as mentioned earlier, i was placed at Collegedunia.com. 100% of students have received placements and companies ranged from HUL to here. The highest salary was about 32L, average Salary is still unknown. My plans after placements are to do extremely well at my new job and hopefully being at collegedunia for a long time and being an integral part of its success going ahead.
The average CTC is around Rs 12.86 to 13.98 lakhs. 88 recruiters participated in the process. 67.54% of students are placed in the FMCG sector. Other recruiters are from fields like advertising, retail, FMCD, media, analytics, consulting, and IT. A few major recruiters include Amazon, AMUL, HUL, Jawa, Citi, Titan, MTR, Group M, Raymond, Target, Google, Intel, Puma, etc.
Placements at MICA is not less than any other b-school of India. Many top companies visit campus to recruit and offer various jobs in different profiles according to the requirement. The highest offer every year goes anywhere around 25lpa for domestic jobs. Some of the companies that visit campus include Amul, Hotstar, Disney, titan, etc. The college has a record of 100% placement for both summers as well as finals. I have opted for the job offered to me at the college itself as I was satisfied with the profile and with the other perks that were offered.
The average placement ranges around Rs 12.8 to 13.98 Lakhs. The highest package offered is around Rs 32.8 lakhs (domestic) and Rs.59 lakhs (International). The key recruiters are Loreal, Britannia, Amul, Amazon, Intel, JAWA, Mahindra, ICICI Bank, Target etc.
The average placements lie around Rs.13 to 14 lakhs CTC. The highest package offered lies around Rs.32 Lakhs CTC. The companies visiting the campus are 86 in number. The college records a 100% placement.
The key recruiters in the E-commerce sector include Amazon, Intel, Flipkart, Google etc, FMCG sector-Amul, HUL, Loreal etc, FMCD- Raymond, Target, Puma, Aditya Birla, etc, Analytics-ICICI Bank, Citi, Deloitte etc., Advertisement- Group M, DDB Mudra Group, Media net, Publicis Com etc., The highest package offered is Rs. 32.8 lakhs per annum (Domestic) and the average placement is around Rs. 13.89 Lakhs.
Mudra Institute of Communications (MICA) has a great placement scenario.
MICA Placement:
Students also get international placement offers. According to the 2019-20 placement statistics, the highest international CTC offered was INR 58.2 LPA.
MICA and XIMB are both well-respected business schools in India that offer a high return on investment (ROI) to their students. Both schools have a good track record of placing their graduates in well-paying, strategic positions.
MICA, in particular, has a reputation for its strong focus on strategic marketing and communication. The school has a high fee structure, but this is offset by the strong career prospects it offers its graduates. In 2022, MICA recorded a 100% placement rate, with more than 70 companies participating in the recruitment process. The average package offered was INR 19 LPA, and the highest package was INR 57.51 LPA. The IT/ITES sector emerged as the top sector for MICA graduates, with popular job roles including Business Analyst, Marketing Specialist, Product Manager, and Brand Strategist.
XIMB also boasts a strong placement record, with 100% of its 2022 graduating class being placed. The average package offered during XIMB placements in 2022 was INR 17.54 LPA, and the highest package was INR 32.21 LPA. The school is highly ranked and has a good reputation for its MBA program. XIMB MBA fees include course fees, IT expenses, alumni fees, refundable caution deposits, development funds, and course materials. Hostel fees and mess charges are extra.
Both MICA and XIMB have a great reputation for their career placements. MICA is known for its strong focus on strategic marketing and communication and XIMB is known for its strong MBA program and high ROI. MICA average package is INR 19 LPA and XIMB average package is INR 17.54 LPA. Both institutes have a 100% placement rate and a good reputation.
Companies | |||
---|---|---|---|
Amazon | Cognizant | Directi | Ernst & Young |
Flipkart | IBM | Mahindra & Mahindra | Mu Sigma |
Tata Motors | Wipro | 3M | Deloitte |
ITC | ONGC | Symphony | |
Tata Steel | BioCon Ltd. | Citi Bank | Hero Motocorp |
Hindustan Unilever Limited | TVS Motors | MakeMyTrip India Pvt. Ltd. | Tata Housing |
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