Shivendra Singh Chaudhary is the Assistant Professor. He is currently Pursuing a Ph.D. from the AIMA-AMU and further, he holds Ph.D. Program. Secured MBA (Marketing/HR) Degree from G.G.S.I.P.U. and B.E. (Mechanical) degree from North Maharashtra University. He specializes in the field of marketing. He carries a rich experience of over 16 years out of which 7 years in corporate and 9 years in academics. He has published a chapter titled ‘Booming internet media & entertainment industry during COVID – 19 Era’ in the digital/online edition of the book titled ‘Effect of COVID pandemic: India and its Future’.

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How do you tend to establish healthy relations with the students and fellow faculty?

  • To establish healthy relationships with students and fellow faculty:
  • Be approachable, attentive, and responsive.
  • Show genuine interest and listen actively, and communicate effectively and respectfully.
  • Offer support and guidance, celebrate achievements, collaborate, value diverse perspectives, and encourage teamwork.
  • Respect boundaries and address conflicts constructively Maintain a positive attitude and promote continuous learning.

How do you try to bring in a practical approach towards subjects and make them industry-oriented?

  • Incorporate real-world examples and case studies, Invite industry professionals as guest speakers. Arrange field trips or site visits to relevant industries.
  • Encourage internships or cooperative education programs. Include hands-on projects and experiential learning opportunities. 
  • Foster industry partnerships for collaborative projects. 
  • Update curriculum regularly to align with industry standards. 
  • Offer practical skill development workshops or training. 
  • Engage students in industry research or consulting projects.
  • Facilitate networking opportunities with industry professionals.

What are the best practices offered by the department to the students which help them gain the necessary skills?

  • Well-designed curriculum: A curriculum that aligns with industry demands, incorporates practical skills, and offers a balanced blend of theory and application.
  • Practical assignments and projects: Assign practical tasks and projects that require students to apply their knowledge and develop relevant skills. This could include case studies, simulations, real-world problems, etc.
  • Hands-on training: Provide opportunities for hands-on training in laboratories, workshops, or internships. This allows students to acquire practical skills in a controlled environment.
  • Industry collaborations: Foster partnerships with industry organizations to offer internships, cooperative education programs, or industry-specific projects. This provides students with exposure to real-world scenarios and industry practices.
  • Skill development workshops: Conduct workshops or training sessions to enhance specific skills such as communication, teamwork, critical thinking, and technical proficiency. These workshops can be led by faculty or industry professionals.
  • Mentorship programs: Establish mentorship programs where students can connect with experienced professionals who can guide and advise them on skill development, career opportunities, and industry trends.
  • Networking opportunities: Organize networking events, career fairs, or alumni meet-ups where students can interact with professionals and learn about industry trends, job opportunities, and best practices. 
  • Feedback and evaluation: Regularly provide constructive feedback on student performance and progress, highlighting areas for improvement and suggesting strategies for skill enhancement. 
  • Continuous improvement: Regularly assess and update the curriculum and teaching methodologies based on feedback from students, industry professionals, and emerging trends to ensure the program remains relevant and effective in imparting necessary skills.

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How do you strategize the curriculum and how often does it get updated to make it befitting for the students?

Conducting regular needs assessments and market research. Consulting with industry professionals and experts. Incorporating feedback from students and alumni. Monitoring emerging trends and advancements in the field. Reviewing and revising the curriculum annually or as needed. Ensuring alignment with industry demands and student needs. Integrating practical skills and real-world applications. Balancing theoretical knowledge with hands-on experiences. Emphasizing transferable skills and critical thinking. Continuously evaluating and improving the curriculum quarterly or annually based on feedback and outcomes.


What are your views on the placements and higher education of the students from your department How does your department prepare students for Higher education?

We have a dedicated placement cell to take care of the final placement and internships of students. Moreover, we offer industry-specific PG courses including PhD programs and support for other national and international exams and events.


How do you help your student to cope with the competition being so high in the outside world?

  • Provide career counseling and guidance to help students identify their strengths, interests, and career pathways.
  • Offer workshops and training on essential skills like communication, critical thinking, problem-solving, and adaptability to enhance their competitiveness.

Do you have any extracurricular activities/ programs to enhance the skills of the students or expose them to real-world challenges?

Yes, we offer a range of extracurricular activities and programs to enhance student skills and expose them to real-world challenges. This includes internships, cooperative education programs, industry-sponsored projects, entrepreneurship initiatives, research opportunities, community service programs, leadership development activities, and participation in student clubs and organizations relevant to their field of study.

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When you came to university, what was your vision and how are you trying to achieve the same?

My endeavors when I joined the university were to contribute my experiences and skills to enhance the strength and expertise of the university, contribute to enrich the research database of the university, help students develop specific skills that will help them in their careers and entrepreneurship, and to leverage the opportunity given by the university in honing my skills further and to learn and acquire more knowledge and experience.