Content Writer Jobs: In India, For Freshers, Government Jobs, Top Recruiters, Vacancies, Salary

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Ahana Bhaduri

Content Writer

Content writing involves creating written material for websites, blogs, social media, advertisements, and more. Content writers are professionals who specialize in producing engaging and informative content. This content effectively communicates a message to the target audience. 

To become a content writer, a strong educational background in English, Journalism, or a related field can be advantageous. However, what truly matters are having the essential skills such as excellent writing abilities, creativity, research proficiency, adaptability, SEO knowledge, editing and proofreading expertise, time management, and attention to detail. Practical experience through internships or freelancing can help the candidate gain practical exposure to the field. 

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The average salary of content writers depends on experience, expertise, and the organization they work for. Entry-level content writers can earn a salary ranging from INR 2 LPA to 3 LPA. Whereas experienced content writers with specialized skills can earn higher salaries, ranging from INR 5 LPA - 15 LPA. 

Content Writer Jobs

Content writers are mainly responsible for creating engaging high-quality content. They produce content for websites, blogs, social media, and marketing materials. The roles and responsibilities of a content writer may include. 

  • Developing original content based on given topics, keywords, or subject matters. 
  • Writing articles, blog posts, product descriptions, and social media posts.
  • Conducting thorough research on the given topic to gather accurate and reliable information. 
  • Utilizing credible sources, understanding the target audience, and incorporating relevant keywords for SEO optimization.
  • Reviewing and revising content for grammar, spelling, and punctuation. 
  • Ensuring the content is error-free, well-structured, and adheres to the desired tone and style guidelines.
  • Implementing SEO techniques to optimize content to rank well in search engines. 
  • Using appropriate keywords, meta tags, headers, and formatting to improve visibility and organic search rankings.
  • Collaborating with the marketing or content team to develop content strategies and contribute to content planning.
  • Assisting in content distribution and promotion by coordinating with social media teams.

Content writers craft compelling content that effectively communicates messages and achieves the organisation's or client's desired goals.

Content Writer Job Profiles

Content Writer research, write, and edit content to meet the target audience's needs. The different job profiles in the content field are as follows. 

Job Profile Job Description Average Annual Salary (INR)
Content Writer Creating written content for various platforms and purposes 2.50 L - 6 L
Copywriter Crafting persuasive and compelling copy for advertising materials 3 L - 6 L
Technical Writer Creating technical documentation and manuals 3.50 L - 9 L
SEO Writer Writing content optimized for search engines 3 L - 7 L
Social Media Writer Developing engaging content for social media platforms 2.50 L - 6 L
Blog Writer Writing informative and engaging blog posts 2.50 L - 6 L
Freelance Writer Providing writing services on a project basis Varies based on projects

Content Writer Jobs for Freshers

Content writer jobs for freshers allow freshers to develop their writing expertise and expand their knowledge across different industries. The top companies hiring for fresher content writers are as follows - 

Company Name Average Annual Salary (INR)
Wipro Limited 2.50 L - 4.50 L
TCS (Tata Consultancy Services) 2.50 L - 4.50 L
Accenture 3 L - 5 L
Cognizant 2.50 L - 4.50 L
Infosys 1.80 L - 3.60 L
HCL Technologies 1.80 L - 2 L
IBM 2.50 L - 4.50 L
Amazon 2.50 L - 4.50 L
Google 2.50 L - 4.50 L
Microsoft 2.50 L - 4.50 L

Content Writer Government Jobs

Apart from the various private sector jobs, Content Writers are hired across various government bodies for various job profiles. Tabulated below are a few of the top government jobs for Content Writers for your reference.

Job Profile Organization
Content Writer National Informatics Centre (NIC)
Content Developer National Institute of Electronics and Information Technology 
Web Content Writer Ministry of Information and Broadcasting
Technical Content Writer Indian Space Research Organisation (ISRO)
Social Media Content Writer National Small Industries Corporation (NSIC)
Content Writer cum Editor Bureau of Indian Standards (BIS)
Content Manager Central Bureau of Investigation (CBI)
Technical Writer Defence Research and Development Organisation (DRDO)
Content Specialist Indian Council of Medical Research (ICMR)
Documentation Writer National Council of Educational Research and Training (NCERT)

Content Writer Jobs in India

With the growing demand for quality content, content writers in India play a crucial role in digital marketing strategies.

Company Name Average Annual Salary (INR)
Wipro 3 L - 5.50 L
Infosys 3.50 L - 5 L
TCS 3 L - 5.50 L
Accenture 3.50 L - 6.50 L
IBM 4 L - 7 L
Cognizant 3 L - 5 L
Amazon 3.50 L - 6.50 L
Google 5 L - 6 L
Microsoft 4 L - 8 L
Adobe 4.50 L - 7.50 L

Content Writer Jobs in Bangalore

The content writer jobs in Bangalore and their average annual salaries are as tabulated below.

Company Name Average Annual Salary (INR)
Wipro 3 L - 5.50 L
Infosys 3.50 L - 5 L
TCS 3 L - 5.50 L
Accenture 3.50 L - 6 L
IBM 4 L - 7 L
Cognizant 3 L - 6.50 L
Amazon 3 L - 6.50 L
Google 5 L - 10 L
Microsoft 4 L - 8 L
Adobe 4.50 L - 7 L

Content Writer Jobs in Pune

The content writer jobs in Pune are as tabulated below. 

Company Name Average Annual Salary (INR)
TCS 3 L - 5.50 L
Infosys 3 L - 6 L
Tech Mahindra 3 L - 6.60 L
Persistent Systems 3.50 L - 6.50 L
Cognizant 3 L - 5.50 L
Capgemini 3.50 L - 6 L
Wipro 3 L - 5.50 L
Barclays 4 L - 7 L
BMC Software 3.50 L - 6.50 L
Sungard Availability 3.50 L - 6 L

Content Writer Jobs in Hyderabad

The top companies hiring for content writer jobs in Hyderabad are as tabulated below. 

Company Name Average Annual Salary (INR)
Deloitte 3 L - 6 L
Cognizant 2.50 L - 5 L
Accenture 2.50 L - 5 L
Amazon 3 L - 6 L
TCS 2.50 L - 5 L
Wipro 2.50 L - 5 L
IBM 3 L - 6 L
Genpact 2 L - 4 L
Tech Mahindra 2 L - 5 L
Microsoft 4 L - 8 L

Content Writer Jobs in Noida

The top companies for content writer jobs in Gurgaon are as follows.

Company Name Average Annual Salary (INR)
HCL Technologies 3 L - 5.50 L
Genpact 2.50 L - 4.50 L
Tech Mahindra 3 L - 5.50 L
Nucleus Software 3.50 L - 6.50 L
Paytm 3 L - 5.50 L
NIIT Technologies 3.50 L - 6.50 L
Times Internet 3.50 L - 6.50 L
Info Edge (Naukri.com) 4 L - 7 L
Adobe 4.50 L - 7.50 L
HCL Infosystems 3 L - 5.50 L

Content Writer Jobs in Gurgaon

The content writer jobs in Gurgaon are as tabulated below. 

Company Name Average Annual Salary (INR)
MakeMyTrip 4 L - 7 L
Policybazaar 3.50 L - 6.50 L
American Express 5 L - 9 L
Zomato 3.50 L - 6.50 L
Snapdeal 3 L - 5.50 L
Times Internet 3.50 L - 6 L
Delhivery 3 L -5.50 L
Nagarro 4 L - 7 L
Cvent 4.50 L - 7.50 L
EXL Services 3.50 L - 5.50 L

Content Writer Jobs Abroad

Content writer jobs abroad offer exciting opportunities to work with diverse clients and global audiences. Some of the top companies abroad for content writer jobs are as follows. 

Company Name Location Average Annual Salary (INR)
Google United States 50 L - 1 Crore
Facebook United States 45 L - 90 L
Amazon United States 40 L - 80 L
IBM United States 35 L - 70 L
Netflix United States 35 L - 70 L
Adobe United States 30 L - 60 L
Uber United States 30 L - 60 L
Airbnb United States 30 L - 60 L
Salesforce United States 30 L - 60 L
Spotify United States 30 L - 60 L
Indeed United States 30 L - 60 L
Samsung South Korea 25 L - 50 L
LG Electronics South Korea 25 L - 50 L
Sony Japan 25 L - 50 L
Toyota Japan 25 L - 50 L

Content Writer Salary

The content writer salary for different job profiles are as follows. 

Job Profile Average Annual Salary (INR)
Content Writer 3 L - 6 L
Copywriter 4 L - 8 L
Technical Writer 5 L - 10 L
SEO Writer 3.50 L - 7 L
Social Media Writer 3.50 L - 7 L
Creative Writer 4 L - 8 L
Freelance Writer 3 L - 8 L
Content Editor 4 L - 8 L
Content Manager 6 L - 12 L
Content Strategist 6 L - 12 L

Content Writer Jobs: FAQs

Ques. What skills are required to be a successful content writer?

Ans. To be a successful content writer, the following skills are essential:

  • Excellent Writing Skills
  • Creativity
  • Research Skills
  • Adaptability
  • SEO Knowledge
  • Time Management
  • Editing and Proofreading
  • Communication Skills
  • Social Media Savvy
  • Collaboration

Ques. Is a degree required to become a content writer?

Ans. No, a specific degree is not always required to become a content writer. While having a degree in English, Journalism, Communications, or a related field can be advantageous, it is not mandatory. However, the writing skills of a candidate are of foremost importance. Writers should be creative and able to produce high-quality content.

Ques. What are the different types of content writing?

Ans. Content writing encompasses various forms and formats depending on the purpose and platform. Some common types of content writing include:

  • Blog Writing
  • SEO Writing
  • Web Content Writing
  • Social Media Writing
  • Copywriting
  • Technical Writing
  • Creative Writing
  • Email Writing
  • Product Description Writing
  • Press Release Writing

Ques. Where can content writers work?

Ans. Content writers can work in various industries and settings, both in traditional and digital environments. Some common places where content writers can find employment include:

  • Many content writers work for digital marketing agencies. They craft content for online advertising campaigns.
  • There are specialized companies that focus on content creation, offering writing services to clients across different industries. Content writers can be hired by these companies to produce content.
  • E-commerce platforms often require content writers to write product descriptions, website content, and marketing materials to attract and engage customers.
  • Content writers can work for publishing houses, contributing to the creation of books, magazines, journals, and other written publications.
  • Content writers can find opportunities in media and news organizations, writing articles, news stories, features, and opinion pieces.
  • Many companies have in-house content writers who handle internal and external communication materials, such as newsletters, press releases, reports, and corporate blogs.
  • Content writers can also work as freelancers. They can offer their writing services to clients on a project basis. Freelancing allows flexibility and the opportunity to work with various clients and industries.

Ques. What is the average salary of a content writer?

Ans. The average salary of a content writer depends on experience, expertise, and the organization they work for. 

  • In India, the average annual salary of a content writer ranges from INR 2 lakh to 8 lakh per year. 
  • Content writers with more experience, specialized skills, and working in high-demand industries or organizations may command higher salaries. 

Ques. What tools and software are used by content writers?

Ans. The tools and software often used by content writers include - 

  • Microsoft Word
  • Google Docs
  • Grammarly
  • Hemingway Editor
  • Yoast SEO
  • WordPress
  • Canva
  • Trello
  • Evernote
  • Buzzsumo
  • Ahrefs
  • Google Analytics
  • CoSchedule Headline Analyzer
  • Adobe Creative Suite (Photoshop, Illustrator)
  • Social media management tools (Hootsuite, Buffer)
  • Content management systems (CMS)

Ques. Can content writers work as freelancers?

Ans. Yes, content writers have the flexibility to work as freelancers. Many content writers choose to work independently and offer their services on a freelance basis. 

  • Freelancing allows writers to have more control over their work. Writers can choose their clients and work on a variety of projects. 
  • It offers the opportunity to work remotely. Candidates can set their own schedules and can potentially earn higher incomes based on their skills and experience. 
  • Freelancing platforms, online job boards, and networking can help content writers find freelance opportunities and build a client base.

Ques. What is SEO content writing?

Ans. SEO content writing is a specialized form of writing that focuses on creating content optimized for search engines. SEO stands for Search Engine Optimization. It involves using specific techniques and strategies to improve a website's visibility and ranking on search engine results pages. 

  • In SEO content writing, the content is not only written to engage readers but also to incorporate relevant keywords and phrases that people commonly search for. 
  • This helps the content to appear higher in search engine rankings, driving more organic traffic to the website. 
  • SEO content writers need to understand keyword research, on-page optimization, and other SEO principles to create content that is both user-friendly and search engine-friendly.

Ques. What is the difference between copywriting and content writing?

Ans. Copywriting and content writing are two distinct forms of writing. Copywriting focuses on persuasive and promotional writing intended to drive sales and conversions. It is often used in advertising and marketing materials. 

Whereas content writing focuses on creating informative, valuable, and engaging content for various platforms such as blogs, articles, and websites. While both involve effective communication, copywriting is more sales-oriented, while content writing aims to provide valuable information to the audience.

Ques. Are there any certifications or courses available for content writing?

Ans. Yes, there are several certifications and courses available for content writing. Some popular ones include:

  • HubSpot Content Marketing Certification
  • Copyblogger Certified Content Marketer
  • Content Marketing Institute Online Training and Certification
  • Udemy - Content Writing Masterclass: Create Content That Sells
  • Coursera - The Strategy of Content Marketing by University of California, Davis
  • Content Writing Courses by American Writers & Artists Institute (AWAI)
  • Udacity - Digital Content Strategy Nanodegree
  • These courses provide comprehensive training on various aspects of content writing, including writing techniques, SEO optimization, content strategy, and marketing.

Bachelor of Arts [BA] : 31 answered questions

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Ques. What is the minimum passing marks for BA in IGNOU?

● Top Answer By Shivani Bhat on 21 Nov 22

Ans. The passing marks at IGNOU (Indira Gandhi National Open University) are Theory - 30 out of 100 / 18 out of 50 Assignments - More than 50% If you fail to score 50% in assignments, you will have to resubmit them. If you score above 30 out of 100 or 18 out of 500 in theory, then you will pass without having submitted assignments. Percentage Calculation - Assignments- 30% weightage and Term End Examination- 70% weightage for FST (Foundation Course in Science & Technology) and FHS (Foundation Course in Humanities and Social Sciences).Read more
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Ques. How do I prepare for the BHU (BA) honors entrance exam?

● Top Answer By Jagriti Singh on 16 Nov 22

Ans. The BA (Hons.) entrance exam at BHU is quite easy. You can crack the exam by following these simple tips: Update yourself on the latest GK Solve all previous year's questions  Lucent’s GK is the best to prepare for this exam Go through the pattern of the paper and know your weaknesses and strengths. Get the BHU UET Social science guide (Arihant publication) and study it thoroughly. Keeping these tips in mind, score above 170 and you will get a decent rank.Read more
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Ques. How is life at JNU for MA students? Is it only hectic or do students have fun too?

● Top Answer By Akriti Banerjee on 04 Jul 23

Ans. My friend pursued his M.A. from JNU and according to him, he spent the best years of his life at JNU. He went to many well-renowned colleges and universities in the USA, however, JNU is unparalleled. At JNU, you will learn even when you are having fun. Female students feel safe on campus. Male students are respectful towards their female counterparts. There are no whistles or cat-calling incidents on campus. Females can walk fearlessly from one end of the campus to the other, even at midnight.  Life for M.A. students is very hectic at JNU. It is more challenging than one can expect. If you do not maintain a healthy work-life balance, you will end up spending all your time sitting in a corner with your laptop and books. Even your group discussions will end up being solely about studies. If you feel that it will be difficult for you to create a healthy balance between studies and enjoyment, you can join JNU as a Ph.D. student rather than as an M.A. student, you will then get more time to enjoy and experience life at JNU.Read more
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Ques. Which subjects come under a BA social science (Hons.) in BHU, Varanasi?

● Top Answer By Akanksha Rai on 16 Nov 22

Ans. There are two ways for a BA degree from BHU. One through the faculty of Arts and another one through the faculty of Social Sciences. The following subjects sone under a BA Social Science (Hons.) in BHU: Faculty of Arts- Economics History Political Science Sociology  Psychology  Mathematics Statistics Geography  Tourism and Travel Management  Faculty of Social Sciences- Ancient Indian History Culture and Archaeology  Arabic Archaeology and Museology  Applied Statistics Bengali Chinese Dance Education  English French Geography  German Hindi Home Science  History of Art Japanese Linguistics Marathi  Music Instrumental Music Vocal Nepali Office Management and secretarial practice  Pali Persian Philosophy  Physical Education  Painting  Psychology  Russian Sanskrit  Statistics  Telugu Tamil Travel and Tourism Management  UrduRead more
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Ques. What are average placements of BHU in LLB?

● Top Answer By Mayank Verma on 18 Nov 22

Ans. Almost 30 - 40 % of the students got placed. The highest salary package offered is 10 LPA , and the lowest salary package offered is 2 LPA. Top recruiting companies of our college are TCS, etc. Almost 50-60% of the students got an internship in firms, Sai & Associations, etc.Read more
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Ques. Can I apply for LLB after graduating B.A through IGNOU correspondence study?

● Top Answer By Devraj Mehta on 03 Nov 22

Ans. The eligibility criteria for various universities vary. Because IGNOU is a recognized university, you can certainly apply for admission to pursue LLB if you take the CET. The Bar Council of India does not recognize law degree programs completed through distance education, so IGNOU does not offer 3-year LLB, BA LLB, BBA LLB, or LLM programs. It should be noted that no entrance exam is required for IGNOU law programs (except for Ph.D. in Law). Candidates must simply register for IGNOU law programs by completing the application form and submitting their application fee, as well as the course fee.Read more
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Ques. What is BPP from IGNOU?

● Top Answer By Alok Thakkar on 21 Oct 22

Ans. The full form of BPP is Bachelor Preparatory Programme. Some important details of the course are as follows: Maximum duration  6 months Minimum duration 2 years Course fees INR 1000 Minimum age 18 years Maximum age No limit  The best part about the program is that it is eligible for almost everyone. No formal qualification is required for this course. BPP at IGNOU is specially designed for the ones who are willing to get a Bachelor's Degree from IGNOU but lack the required qualification i.e., passing 10+2. Because of this lack of qualification the students who haven’t passed 10+2 cannot apply for higher education anywhere. This programme has been designed to give such students an opportunity to enter higher education. Please note that this is just an enabling programme and not equivalent to 10+2.Read more
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Ques. Is there a semester system in IGNOU for BA courses?

● Top Answer By Anil Karki on 28 Oct 22

Ans. No, there is no semester system in IGNOU for BA courses. In IGNOU students are enrolled in two cycles (January and June). The submission of assignments and TEE (Term End Examination) is scheduled once a year. Although assignments can be submitted only once a year, there is a high chance that if you fail to appear in May or December TEE, you can appear for that particular subject on another cycle. For example, you enrolled in this course in 2021. If you wish to appear for June 2022 TEE, you are required to submit the assignments by March 30 2022. If you fail to appear or pass the TEE, you can appear for the same exam in December 2022.Read more
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Ques. Is it a good idea to graduate from IGNOU while simultaneously preparing for UPSC CSE? Exactly how tough is it to get a BA degree from IGNOU?

● Top Answer By Saurabh Mishra on 10 Nov 20

Ans. Indira Gandhi National Open University is a public university approved by NCTE and AICTE. It offers a number of open learning programs and is well known and recognized among a number of different organizations like the Association of Indian Universities, therefore, doing a B.A. degree from here is a good choice. The following points highlight important aspects of obtaining a B.A degree from the institute. Academics: The BA degrees at IGNOU offer a wide variety of core disciplines in subjects like Economics, Sociology, and Public Administration with a lot of the course work overlapping with UPSC preparations. The exams for the coursework are also designed such that they benefit the student if they are appearing for other exams like UPSC. IGNOU is known for its well-founded courses that ensure the best interests of the student. Depending on if one plans to choose a distance learning or open course degree, one can choose to appear for UPSC. BA degree from IGNOU: Obtaining a BA degree from the university depends upon if you are a part-time student at the institute or committed to full-time study. The former situation might be a little tough on the student. Students are continuously evaluated with assignments, marks from which are counted for the final result. Assignments carry a weightage of 30% of the total result. Students are barred from appearing for end term examinations if they miss an assignment. The major evaluation component is the term-end evaluation system which carries a total of 70% weightage. These exams are conducted twice a year. Students are expected to study from the course material provided and answer accordingly to the point. Most importantly, ensure that one is registered for the exam, failing which results are not declared. In conclusion, you can definitely prepare for the UPSC CSE at the same time as your BA degree. While it is not very tough to clear the BA degree, a habit of regular study will definitely help one obtain it with a good result.Read more
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Ques. Which course can I take after completing bpp from Indira Gandhi national open university? Can I go to other universities after bpp?

● Top Answer By Tausif Khan on 23 Jul 22

Ans. After completing BPP from IGNOU, you can opt for bachelors programs offered by the university. The BPP course is for students who wish to pursue a bachelor's degree from IGNOU but doesn’t have the required qualifications. No, you can’t join other universities after doing BPP from IGNOU. You will have to complete your bachelor's from IGNOU. The BPP course will have no value if you don’t complete your graduation. IGNOU also doesn’t issue certificates for BPP only. Read more
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