The BBA course at GITAM Vizag is primarily offered under specializations such as General, Business Analytics, Financial Markets, Logistics, Management and Accounting, and Fintech. While the official course listings and descriptions mention that the curriculum covers core management disciplines, including marketing, as part of the BBA (General) programme, there is no separate BBA (Marketing) or BBA (Business Management) specialization listed.
Program Name |
Marketing as Subject |
Separate Marketing Specialization |
BBA (General) |
Yes |
No |
BBA (Other Specials) |
Varies |
No |
So, if you want to study marketing in BBA at GITAM Vizag, you should apply for BBA (General), where marketing is a core component of the curriculum.
Program |
Highest Package (LPA) |
Median/Average Package (LPA) |
Top Recruiters |
Placement Rate |
BBA |
— |
4.1–7 (varies) |
TCS, Accenture, Wipro, Amazon |
77%–90% (varies) |
MBA |
8–12 |
5.2–6.5 |
HDFC, ICICI, Accenture, Amazon |
77%–92% (varies) |
BTech |
46.5 |
4.8–8 (varies by branch) |
Amazon, TCS, Infosys, Accenture |
77%–90% (varies) |