Dr. Siddharth Misra is the Area Chair of Marketing Management and has an experience of more than 14 years in the field of Research, Academics, and Industry. He has served IIT Kharagpur, NIT Rourkela, Biju Patnaik University of Technology, FM University, Bangalore North University, Jagdish Sheth School of Management (JAGSoM, formerly known as IFIM Business School), Bangalore, and Central Institute of Petrochemicals Engineering and Technology (CIPET) in different academic and research positions. To iterate about his qualifications, he is a B. Engineering from Biju Patnaik University of Technology (BPUT) in Electronics and Telecommunication, Post graduated from ICFAI University with an MBA in Marketing Management, completed his M. Tech degree from IIT Kharagpur and Ph.D. from National Institute of Technology, Rourkela in Marketing Management with an additional certificate of UGC NET in Management. His major area of expertise is Marketing Management, Business Analytics, and Sustainable Development. He has guided Ph.D. scholars from National Private Universities and from Lincoln University College, Malaysia. He had published more than 30 articles in Scopus, Web of Science/ SSCI/ ESCI, ABDC journal, edited UGC Care listed journal, and was a reviewer to ABDC Journals. He has also contributed to and completed various Management Projects from ICSSR, NABARD, MCL, and Tata AIG business projects in different roles. His keen interest in research has motivated him to present his innovative ideas at 08 international conferences in India and Abroad. He has published an Indian patent in the field of Management and Data Security.

Birla Global University

Being a HOD in the Marketing Department, What are your roles and responsibilities towards the students?

So there's a designation but I feel that I'm a continuous learner and I love to be with students and love to learn with them So I feel that teaching, learning is a process where interaction and bidirectional communication happens interaction happens and learning happens so my responsibility for my my student is to cater them new knowledge. Make them aware of the industry and finally place them in industry for a successful and sustainable career.

How do you try to bring in a practical approach towards subjects and make it industry-oriented?

Every teacher has to be a bit innovative in terms of the better that they bring into the classrooms first. The books there are many other printed materials which really supplements their knowledge so there are research h articles, reports, analysis, working papers and which contributes to the new knowledge is a part of my style similarly i go through video audio visual aids starting from analyzing the like interviews to analyzing the advertisements their content their message and they and they the ey the theme behind it. So that brings in some kind of.

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What are the challenges you faced/ are facing to uplift the quality of education of your department?

Very few, if any, frankly, Resource challenges were the time of The pressure of completing courses. These are some challenges that I have faced but the thing is it depends on the teachers as well how they can make their classes very interesting and I'm fortunate enough that I can really engage my students through different tasks and activities and that makes it A bit interesting. Feedback is given by students.

How does BGU enhance the skills of the faculty and prepare them according to the industry standards?

Obviously being a university and which is a very new university it has facilitated in the skill and knowledge e development of the faculties by FTPS, MDPS, conferences, colloquiums, Interactions with industries. Yeah, that's why I'm referencing two different industries where the facility can go. Interacting with the industry guys about our own should be in tech which is a very known institute and we get help from them also in interacting with the industries.

When you first came to BGU, what was your vision for the university?

Being a teacher I have improved day by day no doubt and the opportunity given by BGU is immense and I am trying to improve day by day. This change in the vision in the sense we are going very dynamic in terms of pedagogy in terms of new syllabus and curriculum so the vision has to be like it has to expand and we need to improve on it.

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What do you see as BGU's greatest strengths?

Our faculty is our greatest strength, and we are working towards the expanded version by including new technologies, new improvements and new curriculum. BGU brand itself is a big facilitator, the quality of students we get so these are the strength and the connection that we create out of our students, alumni and everybody. So that is our biggest strength.

How did BGU operate during COVID 19 and what strategies were formulated and used to keep education ongoing? Are any of those strategies still in effect?

At the time of COVID, when there are constraints on physical classes we switched to online classes. Classes and different online courses have been implemented. These strategies are continuous learning. There are many concepts, things that we had booked for fun and still we are improving on. Faculties like online classrooms are becoming more and more interactive through the inclusion of new gadgets like smart boards and all and then the second thing is we are trying to create our own online teaching databases. The teachers are more engaged in that.

What valuable advice would you like to the students for them to have a prosperous career ahead?

Oh. Frankly speaking, students are very dynamic nowadays. Their IQ level has increased. My thoughts have increased, so the advice for them is to be a bit external, persistent and patient. These are the three things that I would do because nowadays when we feel like how students would behave in the industry we see that consistency is missing so I would like to request my students to be more consistent in whatever they are doing. obviously it is the mantra by any of the Guru and ultimately. Patient, so patience is the key.