Dr. J. Jone Antony Raja is the Head of the Department of Visual Communication at Hindusthan College of Arts and Science. He did Ph.D. in Journalism and Mass Communication in 2013 from Salem Periyar University. He has total 19 years of teaching experience. He has presented various papers in national and international journals. He has carried out research on the “Influence of Social Networking Sites and its impact on college youth in Coimbatore and Namakkal Districts” as part of the Ph. D. Program.

Hindusthan College Of Arts And Science


What is your philosophy of leadership?

The philosophy of leadership at the Visual Communication Department of Hindusthan College of Arts & Science is centered on fostering an environment that nurtures creativity, critical thinking, and innovation. We believe in leading by example, setting high standards of professionalism, and encouraging a collaborative approach among the faculty and students. Our leadership approach is to be receptive to the evolving industry trends, enabling us to adapt the curriculum and teaching methodologies accordingly.


What do you see as this College’s greatest strengths?

One of the greatest strengths of Hindusthan College’s Visual Communication Department is its rich legacy and tradition. With over two decades of experience in the field, we have established ourselves as a leading institution in this domain. Our experienced and knowledgeable faculty members bring a wealth of industrial expertise, providing students with practical insights into the contemporary media landscape. Additionally, we are proud of our track record in producing over 1500 graduates, who have excelled in various roles within the visual communication and animation industry.


What are some of the biggest challenges for higher education in the current era?

Higher education faces several challenges in the current era, including rapidly advancing technology, changing job market demands, and the need to incorporate interdisciplinary learning. Additionally, financial constraints and ensuring accessibility to education for all also pose significant challenges. As a department, we constantly strive to address these challenges by staying abreast of technological advancements, collaborating with industry partners, and ensuring that our curriculum remains relevant and future-focused.


Any suggestions you would like to give to the current youth?

To the current youth, we suggest embracing a growth mindset and being open to learning new skills, and being adaptable to change. Pursue their passions, be persistent in their efforts, and seek out experiences that challenge them and help them grow personally and professionally. Always remember that success comes with dedication and hard work.


How do you tend to establish a healthy environment in your College?

We establish a healthy environment in our college through a student-centric approach. We foster an atmosphere of mutual respect and open communication between students and faculty. Additionally, we encourage extracurricular activities, workshops, and industry interactions to enhance creativity and overall development.

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What can an inbound student gain from studying here in your college?

An inbound student studying at Hindusthan College’s Visual Communication Department can gain a comprehensive understanding of various aspects of visual communication, animation, and visual effects. They will be exposed to a dynamic curriculum that combines theory and practical applications. Furthermore, the rich industry experience of our faculty ensures that students receive valuable insights into the real-world challenges and demands of the industry.


How does the curriculum of your college ensure the best practice of industry?

The curriculum of our college ensures the best industry practices by regularly updating the syllabus to reflect the latest industry trends and technologies. We integrate hands-on projects, internships, and industry collaborations to provide students with a taste of real-world scenarios. Moreover, guest lecturers from industry experts further enrich the learning experience.


What do you think should be the college’s top priority over the next 10 years?

Over the next 10 years, the college’s top priority is to continue evolving the curriculum to meet the changing demands of the visual communication industry. We aim to strengthen our industry connections, foster more research initiatives, and expand international collaborations to provide our students with a globally competitive edge.


Any suggestions you would like to give to the current youth?

To the current youth, we suggest embracing a growth mindset, being open to learning new skills, and being adaptable to change. Pursue their passions, be persistent in their efforts, and seek out experiences that challenge them and help them grow personally and professionally. Always remember that success comes with dedication and hard work


What made you decide to become a teacher?

As a teacher, I was inspired by the potential to shape young minds and empower them with knowledge and skills that can make a positive impact on their lives and society. Witnessing students’ growth and seeing them excel in their chosen fields is immensely rewarding.


What valuable advice would you like to give the students to have a prosperous career ahead?

Valuable advice for students to have a prosperous career is to follow their passion and continually seek opportunities to upskill. Be open to learning from failures and setbacks, as they often provide valuable lessons. Networking and building professional relationships are also essential for career growth.


What are the benefits and career options after pursuing a course in your college?

Pursuing a Visual Communication and Animation and Visual Effects course at Hindusthan College of Arts & Science, Coimbatore opens up various career options in the fields of media, animation, advertising, film production, and visual effects. Graduates can work as animators, graphic designers, multimedia artists, video editors, creative directors, and much more.


What will you say are the best practices in the course you’re offering in your college?

The best practices in our Visual Communication course include a balanced blend of theory and hands-on experience. Students engage in real-world projects, internships, and workshops, which provide them with practical exposure and skills valued by employers and motivate them to equip entrepreneurship skills.


How does the program ensure that students are being prepared for the future?

The Visual Communication Animation and Visual Effects programs ensure that students are prepared for the future by focusing on emerging technologies and industry trends. Students are encouraged to think critically, problem-solve creatively, and adapt to the changing needs of the visual communication and animation industry.


How did you train faculty to deliver this program to the students in your college?

Faculty members are trained through regular workshops, seminars, and faculty development programs. These sessions focus on updating their knowledge, integrating new teaching methodologies, and enhancing their ability to mentor and guide students effectively.


When you came to college, what was your vision and how are you trying to achieve the same?

When I came to college, my vision was to create a nurturing and dynamic learning environment that equips students with the skills and knowledge required to succeed in the visual media industry. I am working towards achieving this vision by continuously refining the curriculum, fostering industry connections, and providing students with a holistic learning experience.


Do you have any extracurricular activities/ programs to enhance the skills of the students or expose them to real-world challenges?

Yes, we have various extracurricular activities and programs such as student clubs (photography club, music club, film, and performance club, and art club), industry visits, participation in creative competitions, conducting yearly art–photography exhibitions that exhibit students' works, organizing radio and YouTube channels. These initiatives help students develop their soft skills, and leadership qualities, and expose them to real-world challenges. Students are also provided with various extension activities, where their skills benefit the public.


How did you train your faculty to deliver this program to the students in the best possible way?

Faculty members are trained through professional development workshops and industry interactions. We emphasize peer learning and encourage faculty to collaborate and share best practices, ensuring they are equipped to deliver the curriculum effectively.


What factors make this program the best for the students to opt for?

The factors that make our Visual Communication and Animation program the best choice for students include our strong industry connections, experienced faculty, comprehensive curriculum, and a legacy of producing successful graduates. Our focus on practical applications and industry-relevant skills sets us apart from other institutions.


What are some of the valuable insights of this program that you are offering?

The valuable insights offered by our Visual Communication and Animation program lie in the combination of theoretical knowledge and hands-on experience. Students gain a deep understanding of the visual communication field while also honing their practical skills through real-world projects and industry engagements. This prepares our students to excel in their careers and contribute meaningfully to the visual media and animation industry.