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Marketing Executive Salary: Per Month, In India, For Freshers, In India Per Month, Average Salary

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Ahana Bhaduri

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Marketing Executives develop and implement marketing strategies, conduct market research and analyse customer behaviour to identify trends and preferences. They are in huge demand as companies seek ways to sell more products. The average annual salary of a Marketing Executive is INR 2.8 LPA with the highest salary being 6 LPA. 

To become a Marketing Executive, students have to enrol in different management courses after class 12. IIM Bangalore, IIMC Kolkata and IIM Indore are some of the best colleges for Marketing Executive education. BBA and MBA in Marketing/Digital Marketing are some of the top courses that can be pursued for a career as a Marketing Executive along with similar certificate and diploma courses. 

Marketing Executive Salary in India

The average annual Marketing Executive Salary in India is INR 2.8 LPA. The starting salary for a Marketing Executive is INR 1.5 LPA in India while the highest salary is INR 6 LPA. The monthly salary that Marketing Executives earn in India is around INR 19,988 to INR 21,651. 

Marketing Executive with an experience of 5 years can earn up to INR 3 LPA in India. Individuals with higher designations and experience earn more than those who are just starting. Senior Marketing Manager and Marketing Head are top designations with an average annual salary of INR 14.5 LPA and INR 12.2 LPA.

Marketing Executive Salary: Experience Wise

Marketing Executives with significant years of experience are compensated more because of the knowledge and skillset they possess. Marketing Executive salary is highly impacted by the experience. The following table highlights the Marketing Executive salaries based on years of experience.

Experience Years Average Annual Salary (INR)
1 - 3 years 2.18 L
5 - 7 years 3.60 L
8 - 10 years 5.15 L

Marketing Executive Salary: Designation Wise

Marketing Executives help businesses market products and evaluate marketing campaigns. The profession has seen rapid growth offering varied salaries across various designations and positions. The average Marketing Executive Salary across various domains are tabulated below for your reference. 

Designations Average Annual Salary (INR)
Senior Marketing Executive 4.5 L
Digital Marketing Executive 2.7 L
Sales Executive 2.5 L
Area Sales Executive 4.5 L
Marketing Manager 6.8 L
Senior Sales Executive 3.7 L

Marketing Executive Salary: Skill Wise

Marketing Executives are responsible for companies reaching their target audience and generating sales. For this, they need to possess a varied set of skills and expertise. The average Marketing Executive Salary based on different skills are tabulated below.

Skill Set Average Annual Salary (INR)
Marketing 2.3 L
Sales 2.5 L
Business Development 5.8 L
Market Research 3.3 L
Digital Marketing 3 L
Advertising 5 L
Branding 12 L
Promotion 3.1 L
Social Media 4 L

Marketing Executive Salary: Qualification Wise

Candidates aspiring to become a Marketing Executive can pursue various relevant courses across Diploma, Undergraduate and Postgraduate degrees. The salary for each however varies from one to another. Tabulated below is the average salary of a Marketing Executive across different degrees pursued by them for your reference. 

Degree Pursued Average Annual Salary (INR)
Diploma 1.80 L
Bachelors 3.60 L
Masters 5 L

Marketing Executive Salary: Company Wise

Many companies hire Marketing Executives for branding and marketing their products and for evaluating the issues they are facing with marketing. The table below highlights the salary of some of the top recruiters of Marketing Executives Consultants in India. 

Name of the Companies Average Annual Salary (INR)
Hindustan Unilever 2.3 L
SBICAP Securities 1.7 L
Lupin 4.1 L
Kalintis Healthcare 2.3 L
Alkem Laboratories 3.5 L
C.R.I Pumps 3.7 L
Vodafone Idea 1.6 L
Paytm 2.3 L
Inudslnd Bank 1.9 L
Hindustan Coca Cola Beverages 2.8 L

Marketing Executive Salary: City Wise

Marketing Executives work for different companies in various cities. Because of it, their salaries vary greatly on the basis of location. Marketing Executive salaries from some of the top Indian cities are mentioned in the table below.

Name of the Cities Average Annual Salary (INR)
Mumbai 3.6 L
Bangalore 3.6 L
Pune 3.4 L
New Delhi 3.4 L
Kolkata 2.7 L

Marketing Executive Salary: Country Wise

Because of the expertise and skills they bring, Marketing Executives are in demand all over the world. Students can apply for Marketing Executive jobs in other countries also after completing their education. Some of the top countries with good pay for Marketing Executives are mentioned in the table below.

Name of the Countries Average Annual Salary (INR)
UK 41.59 L
USA 73.11 L
Canada 50.26 L
Australia 61.28 L

Marketing Executive Salary: FAQs

Ques. What skills are required to become a Marketing Executive in India?

Ans. The following are some of the top skills that a Marketing Executive should possess:

  • Marketing.
  • Sales.
  • Business Development.
  • Lead Generation.’Communication Skills.

Ques. What are the highest-paying industries for Marketing Executives in India?

Ans. IT Services and Consulting, Internet, Pharma, Healthcare and Financial Services are some of the best industries for Marketing Executives in India.

Ques. Name some top recruiters for Marketing Executives in India.

Ans. Lupin, C.R.I Pumps, Alkem Laboratories, Hindustan Coca-Cola Beverages, etc are some of the top recruiters for Marketing Executives in India.

Ques. What is the monthly income of Marketing Executives in India?

Ans. The monthly income of a Marketing Executive in India is between INR 19,988 to INR 21,651. 

Ques. How much a Senior Marketing Executive is earning in India?

Ans. The average annual earning of a Senior Marketing Executive Executive in India is INR 4.5 LPA.

Master of Business Administration [MBA] (Marketing) : 48 answered questions

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Ques. Which is better IMT Ghaziabad PGDM (marketing) or IMI Delhi PGDM?

● Top Answer By Sayan Bagchi on 04 Jun 22

Ans. IMT Ghaziabad is an excellent choice for Marketing. The faculty, resources, facilities, and brand value are better in IMT G. Marketing is the top recruiting sector for the institute. During IMT Ghaziabad placements 2022, Marketing had a whopping 66% placement rate. But there is a trade-off. The batch strength is too high. It’s extremely difficult to get good placement opportunities.  IMI has a lower batch size. It is a good option for HR and finance specialization. The placement packages offered at IMI and IMT are similar. Both B-Schools have an average CTC of around INR 15 LPA.  You should choose one of these B-School, based on your choice of specialization. Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is average salary for freshers from MBA marketing program?

● Top Answer By Akriti Gupta on 13 Jul 23

Ans. Isenberg is an AACSB-accredited institution, offers premium education to its students. The Isenberg MBA program in Marketing offers a perfect blend of general business and marketing elective courses to ensure achieving certain educational goals. This program also inculcates managerial skills and business knowledge that are crucial in understanding the global economy. The placement statistics of Isenberg have been tabulated for further reference  Isenberg Placement Highlights 2021 Success Rate (within 6 months of graduation) 95% Mean Yearly Salary $60,241 Median Yearly Salary $62,000 Top 3 Industries Accounting, financial services, and technology/science Full-Time Employment Rate 72.7% Top Employment Location Massachusetts Top Employers Amazon, Oracle, IBM, Deloitte, KPMG, Citigroup, Dell EMC, PwC, BDO USA In all, the Isenberg School Of Management, Umass Amherst offers an average salary of $124,620 The usual salary bracket received by the students of this college is $108,137-$143,451. However, it’s important to note that these salaries depend on a number of factors like the nature of the job, department, and location, as well as the individual skills and education level.Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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Ques. How is the PGDM marketing program at SPJIMR? Also, can you shed light on the placement scenario as well?

● Top Answer By Vishal Jha on 06 Mar 23

Ans. The SPJIMR PGDM Marketing program is similar to top B Schools like IIM ABC. The key highlights of the same program are listed below. Please note these are not generic and are specifically related to the Marketing program. Curriculum: The curriculum is almost exactly what is taught at elite B Schools. The relevancy of the curriculum is maintained through unique programs like GFT wherein a 3-week immersion at some of the finest universities of the USA takes place. A very interesting program called ‘A day in the life of a Salesman’ is a much talked about program at SPJIMR. In this, you will get to shadow a salesman from a reputed FMCG company so that you understand the techniques of sales and distribution. Pedagogy: The pedagogy adopted is usually a case-based approach. Mostly Harvard cases are used to strike discussions in the classrooms. Additionally, live projects are conducted by various visiting companies. Such initiatives help formulate an effective pedagogy. Faculty: The faculty is a great combination of professors with theoretical knowledge and industry experts. All are highly competent in their respective fields . Batch: The diversity of the batch can be looked up on the official website by checking the profiles of the Marketing batch specifically. Usually, the crowd is diverse and has an overall good profile. Placements: The placement statistics can be checked on the official website. The figures are inflated but can be used for comparison purposes only. The table below includes the key highlights of SPJIMR placements 2023 Particulars  Statistics  Highest salary  INR 77.8 LPA Average salary INR 33.02 LPA Top Recruiters  Asian Paints, Hindustan Unilever Limited, ITC, Accenture StrategyRead more
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Ques. In IEM is there any course of MBA in Digital Marketing?

● Top Answer By Arnav Roy on 16 Sept 23

Ans. NO, the Institute of Engineering & Management (IEM) Kolkata does not offer an MBA in Digital Marketing. It offers MBA courses in four different streams namely Marketing Finance System Human Resource Management However, there are many colleges in Kolkata that offer an MBA in Digital Marketing.  Colleges Duration Fees (INR) IIDE 11 months INR 5,95,000 IISWBM 2 Years INR 8,30,000 IIM Calcutta 2 Years N/A NSHM 2 Years N/A JIS University 2 Years N/A Hope this solves your queries!Read more
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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Is NMIMS Bangalore or MDI Murshidabad better for Marketing PGDM?

● Top Answer By Advaith Bhaskar on 17 May 23

Ans. No way MDI Murshidabad is better than NMIMS, although the Murshidabad campus is a subsidiary of MDI Gurgaon campus, NMIMS is better for marketing courses.  The median salary for NMIMS is more than MDI Murshidabad, the batch intake of NMIMS is also more than MDI, and NMIMS has better faculties than MDI. The campus and cultural life of NMIMS is better as it is a well-established institute, so you could opt for NM.Read more
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