- The STEM-designated MMR program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.
- MMR students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.
- As a result, our MMR graduates are highly sought after by both the marketing research industry and market intelligence/consumer insights departments of major corporations.
Important Dates
| Event | Application Date |
|---|---|
| Application Deadline For Fall 2025 Intake | Oct 15, 2024 |
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $30848 |
Eligibility & Entry Requirement
Following are the requirement of the program:
- Students should hold a baccalaureate degree from a college or university regarded as standard by a regional or general accrediting agency.
- At least a B average and GPA of 3.0 in undergraduate course work is required
- Submission of IELTS, TOEFL or PTE is required.
Scores Required
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Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| 1st Formations Business Scholarship | Scholarship per student$ 636/Yr$636 | Level Of StudyBachelor | TypeMerit-Based | |
| Forte Fellowship | Scholarship per student$ 25,451/Yr$25,451 | Level Of StudyMaster | TypeMerit-Based | |
| Forktip Women’s- Innovation Scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
| Gyandhan Scholarship | Scholarship per student$ 1,207/Yr$1,207 | Level Of StudyMaster | TypeMerit-Based | |
| The Kay-Grant Group Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Paul Foundation scholarships | Scholarship per student$ 20,174/Yr$20,174 | Level Of StudyDiploma | TypeMerit-Based |
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