Masters in Marketing in USA: Top Universities, Cost, Job Outcomes and Salary

Masters in Marketing in USA: Top Universities, Cost, Job Outcomes and Salary

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Shahid Murshed

Study Abroad Content Writer at Collegedunia.com | Updated On - Apr 29, 2024

If you are interested in solving customer problems in the field of business, a career in marketing can be a good choice for you. A Masters in Marketing in USA will help you learn the core marketing functions within any type of organization. It is a 1 year long postgraduate degree program. MS in Marketing in USA is also available in specializations such as digital marketing, marketing analytics, marketing science etc. The average annual tuition fee can range from 31,000-88,000 USD (25-73 lakhs INR). To get into masters in marketing US you need:

  • Bachelor's degree in related fields with mathematics and English as core subjects
  • 83-86% or 3.0 GPA on a 4.0 scale
  • IELTS: 7.0 | TOEFL: 100+
  • GMAT: 600+ (optional)
  • Work experience (optional)
  • Personal statement

Highlights:

  • Masters in Marketing in USA is a 1 year degree program.
  • Top ranked universities: 25 of US universities included in the list of QS News Ranking 2024 for Masters in Marketing
  • Flexibility: You have the option to study in full time, part-time or online mode of study.
  • Better salaries: The average annual salary of the marketing manager in the USA is around USD 50000 (INR 41,69,700).
  • More job opportunities: The marketing sector is witnessing a rise that will go to 8% by 2028. A MS in Marketing USA might help you to get benefitted from this.

Table of Contents

  1. Best Universities for Masters in Marketing in USA
  2. Why Study Marketing in USA?
  3. Masters in Marketing in USA Admissions
    3.1 MS in Marketing USA Eligibility
    3.2 Admission Requirements for Masters in Marketing Analytics USA
    3.3 Masters in Marketing in USA: Documents Required
  4. Masters in Marketing in USA Cost
    4.1 Cost of Living in USA
  5. Masters in Marketing in US Scholarships
  6. Masters in Marketing in USA Scope
  7. FAQs

Best Universities for Masters in Marketing in USA

With 25 of US universities included in the list of QS News Ranking 2024 for Masters in Marketing, USA is one of the top study-abroad destinations for the program. The top 10 universities offering Masters in Marketing in US for international students are listed below along with the details of the program and its overall fees.

QS Rankings 2024 University Annual Tuition Fee (USD) Application Link Application fee
#23 Columbia University 67,864 Apply Now 100 USD
#28 Johns Hopkins University 88,000 Apply Now 75 USD
#58 University of Texas at Austin 53,000 Apply Now 90 USD
#99 Purdue University 45,111 Apply Now 75 USD
#116 University of Southern California 69,904 Apply Now 90 USD
#134 Texas A&M University 35,229 Apply Now 65 USD
#136 Michigan State University 37,500 Apply Now 75 USD
#323 University of Illinois at Chicago 36,788 Apply Now 757 USD
#556 Florida International University 31,500 Apply Now 30 USD
- Pace University 43,800 Apply Now 70 USD

Note: USD 1= INR 83.48 as of April 29 2024

Why Study Marketing in USA?

Marketing is a very important aspect of the survival of any business. The generation of revenue for any company depends upon how efficient and effective its marketing team is. The following points discuss how good the job prospect is in USA for Masters in Marketing graduates:

  • Job Opportunities: As per BLS, the overall employment of managers of advertising, promotions, and marketing managers is anticipated to increase by 6% between 2022 and 2032, creating about 34,000 job openings. About 99,800 new positions for market research analysts are expected to be created, each year, from 2022 to 2032.
  • GMAT Requirements: International students can also pursue Masters in Marketing in USA without a GMAT/GRE score. Some of the top universities for masters in marketing in USA without GMAT include:
    • New York University
    • Georgetown University
    • Boston University
    • George Washington University
  • MS in Marketing Analytics in USA can get you a good return on investment up to 117%. The ROI of other universities is given below

ROI After Masters in Marketing in USA

Masters in Marketing in USA Admissions

Pursuing any MS in USA requires the international student to hold 16 years of education (10+2+4), which means you must have a four year bachelor's degree. Along with a bachelor’s degree, you are also required to submit a GRE/GMAT score. International students are also required to demonstrate English language proficiency by submitting IELTS or TOEFL test scores.

MS in Marketing USA Eligibility

The basic eligibility for admission to masters in marketing in US are as follows

  • Bachelor's degree in related fields with mathematics and English as core subjects
  • Minimum 83-86% or 3.0 GPA on a 4.0 scale
  • GRE or GMAT test scores
  • IELTS: 7.0 or TOEFL scores: 100+
  • GMAT score: 600+

Admission Requirements for Masters in Marketing Analytics USA

GMAT/ GRE and scores in exams to study in USA are tabulated below for digital marketing master degree USA.

University GRE or GMAT English language proficiency
Columbia University Required

Admitted students have

GMAT total: 740

GRE (quant): 168

GRE (verbal): 162

TOEFL: 100

IELTS: 7.5

 

Admitted students have

TOEFL: 111

Johns Hopkins University Required

Admitted students have

704 average GMAT

336 average GRE

IELTS: 7.0

TOEFL: 100

University of Texas at Austin Optional TOEFL: 79

IELTS: 6.5

Purdue University 500 GMAT score or equivalent GRE score Equivalent to TOEFL score of 93 or IELTS score of 7.5
University of Southern California Required TOEFL: 90

IELTS: 6.5

PTE: 61

Texas A&M University GRE – 152 verbal and 154 quantitative | GMAT – 600 TOEFL: 80

IELTS: 6.0

Michigan State University No minimum scores required TOEFL: 100

IELTS: 7

DET: 110

PTE: 70

University of Illinois at Chicago Optional TOEFL: 80

IELTS: 6.5

PTE: 54

Florida International University 500 on the GMAT or at least a 304 on the GRE TOEFL iBT: 80

IELTS: 6.5

DET: 110

Pace University GMAT/GRE requirement can waived with a higher GPA of 3.2 TOEFL score: 80

IELTS: 6.5

PTE: 52

Masters in Marketing in USA: Documents Required

For pursuing MS in product management USA, international applicants are required to submit the following documents along with the application.

  • Transcripts of 10th, 12th, and bachelors
  • Updated Resume with detailed work experience
  • Recommendation Letters
  • Statement of Purpose for USA
  • Proof of relevant work experience
  • Essays (based on university’s guidelines)
  • Proof of funding: Applicants must have a bank statement showing a minimum account balance that can cater to their first-year tuition fees and living expenses.
  • USA Student Visa

Masters in Marketing in USA Cost

Another important factor to consider while applying for studying abroad is the cost of study. It has majorly two components associated with it: Tuition Fees, and Post-arrival Cost. The annual tuition fees of the top universities offering master degree in marketing USA for international students range between 31,000-88,000 USD (25-73 lakhs INR).

Cost of Living in USA

The average cost of living in the USA for an international student is around 15,000 USD (12 lakhs INR) per annum. The amount varies depending upon your lifestyle, type of accommodation you choose and other utilities you avail while studying here. The estimated cost of various expenses are provided below.

Cost of Living in USA

Expense Type Average Monthly Expense (USD) Cost for Indian Students (INR)
Accommodation 1,500 1.24 lakhs
Utilities 205 17,000
Mobile & Internet 120 9,980
Meals 334 27,700
Transportation 72 5,980
Miscellaneous 150 12,400

Note: USD 1= INR 83.48 as of April 29 2024

Masters in Marketing in US Scholarships

The cost of studying in USA is comparatively higher than in other countries and could be a major concern for many international students. Average scholarship offered is 10,000 USD/year to students pursuing an MS in any of USA universities.

Most of these scholarships cover tuition and other charges of students The table below provides a few popular scholarships for international students in USA pursuing Masters in Marketing degree:

Scholarship Granting Institute Eligibility Amount
Partial Tuition Scholarships Columbia Business School Need-Based 10,000-30,000 USD
International Education Fee Scholarship Mays Business School (Texas A&M) Financial Need Variable
AAUW International Fellowship American Association of University Women (AAUW) International students with a bachelor's degree 20,000 - 50,000 USD
FIU Online Academic Merit Scholarship FIU International students enrolled in online programs 2,000 USD
YouAreWelcomeHere Scholarships US Government International student applying to US Universities 50% tuition fee coverage

Note: USD 1= INR 83.48 as of April 29 2024

Masters in Marketing in USA Scope

Marketing graduates are usually offered roles in the advertising, promotion, and sales department of a company. Marketing Managers employed in professional scientific and technical services earned the highest wage of 140,040 USD (1.16 crores INR) per annum as compared to other industries.

Advertising, public relations, and related services paid an annual salary of 127,830 USD (1.06 crores INR) to graduates of Masters in Marketing in USA. Some of the top employers providing high-paying jobs in USA to marketing graduates are Amazon, BBC America, Google, IBM, and JPMorgan Chase & Co.

Masters in Marketing in USA: Scope

Job Title Average Salary (USD) Average Salary (INR)
Marketing Manager 71,499 59 lakhs
Marketing Specialist 58,227 48 lakhs
Digital Marketing Manager 73,867 61 lakhs
Digital Marketing Specialist 58,471 48 lakhs
Marketing Coordinator 49,041 40 lakhs
Marketing Analyst 68,105 56 lakhs
Product Marketing Manager 93,548 78 lakhs
Content Marketing Manager 82,475 68 lakhs
Brand Manager 77,204 64 lakhs

Note: USD 1= INR 83.48 as of April 29 2024

Masters in Marketing in USA Top Recruiters

Choosing to study in USA itself increases your value of education and doing a specialized degree speaks volumes about your caliber. Masters in Marketing in US is one of the popular courses among all the undergraduates who are interested in learning advanced marketing skills or are marketing professionals. Through a MSc marketing USA, the graduates are equipped with the marketing tools and concepts and are trained to work in the industry, NPOs, consulting firms, government, and at all other places where there is a requirement of a marketing professional with core knowledge.

FAQs

Ques: Is MS in marketing worth it in USA?

Ans: Yes, over 200 universities in USA offer a postgraduate degree in this discipline. With 25 of US universities included in the list of QS News Ranking 2024 for Masters in Marketing, USA is one of the top study-abroad destinations for the program. Marketing is also available as a specialization of an MBA in USA.

After completing a Masters in Marketing in USA, you can earn an average pay of 71,000 USD (59 lakhs INR). The average salary can go as high as 160,000 USD (1.33 crore INR). Some of the top employers providing high-paying jobs in USA to marketing graduates are Amazon, BBC America, Google, IBM, and JPMorgan Chase & Co.

Ques: How much does an MS in marketing earn in USA?

Ans: Marketing graduates are usually offered roles in the advertising, promotion, and sales department of a company. Marketing Managers employed in professional scientific and technical services earned the highest wage of 140,040 USD (1.16 crores INR) per annum as compared to other industries.

Job Title Average Salary (USD)
Marketing Manager 71,499
Marketing Specialist 58,227
Digital Marketing Manager 73,867
Digital Marketing Specialist 58,471
Marketing Coordinator 49,041

Ques: Is MS in marketing a stem degree in USA?

Ans: Some of the programs associated with Masters in Marketing in USA have received a STEM designation. These programs, with a strong focus on data analytics, include the ones offered by Columbia Business School, University of Texas, University of Maryland, etc. These STEM courses in USA give international students a 24-month work visa extension post-MS.

Ques: Is marketing in demand in USA?

Ans: Yes, as per BLS, the overall employment of managers of advertising, promotions, and marketing managers is anticipated to increase by 6% between 2022 and 2032, creating about 34,000 job openings. About 99,800 new positions for market research analysts are expected to be created, each year, from 2022 to 2032.

Ques: How much does MS marketing cost in USA?

Ans: The annual tuition fees of the top universities offering Masters in Marketing in USA for international students range between 31,000-83,000 USD. John Hopkins and Columbia University charge the highest tuition fees among these. The annual cost for pursuing Masters in Marketing in USA for Indian students ranges from 25 lakhs-69 lakhs INR annually.

Ques: What is the qualification required for admission to MS in marketing in USA?

Ans: For pursuing MS in Marketing USA, international applicants are required to submit the following documents and test scores along with the application.

  • Bachelor's degree in related fields with mathematics and English as core subjects
  • Minimum 83-86% or 3.0 GPA on a 4.0 scale
  • GRE or GMAT test scores (GMAT: 600+)
  • IELTS: 7.0 | TOEFL: 100
  • Transcripts of 10th, 12th, and bachelors
  • Updated Resume with detailed work experience
  • Recommendation Letters
  • Statement of Purpose
  • Proof of relevant work experience
  • Essays (based on university’s guidelines)
  • Proof of funding: Applicants must have a bank statement showing a minimum account balance that can cater to their first-year tuition fees and living expenses.
  • USA Student Visa

Ques: What are some of the top universities offering Masters in marketing in USA?

Ans: The top 10 universities offering Masters in Marketing in US for international students are listed below.

QS Rankings 2024 University
#23 Columbia University
#28 Johns Hopkins University
#58 University of Texas at Austin
#99 Purdue University
#116 University of Southern California
#134 Texas A&M University
#136 Michigan State University
#323 University of Illinois at Chicago
#556 Florida International University
- Pace University

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