I am interested in strategic marketing from MICA Ahmedabad and strategic design management from NID. Which is better as both respect creativity?

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Aarti Ahuja Posted On - Oct 4, 2023

Lives in Ahmedabad

MICA Ahmedabad or NID is not that much appropriate for pursuing a strategic marketing course. When choosing a business school, it's crucial to consider your career goals and the specific skills you want to acquire. Instead of solely focusing on NID or MICA, it is better to look for a school that aligns with your long-term objectives.

At some institutions, like NID, the SDM program doesn't primarily focus on managing designers or design projects, nor is it an MBA in Design. It's designed to foster innovative design professionals.

On the other hand, MICA offers a unique MBA program in Strategic Marketing. It covers various disciplines, including management, marketing, and marketing strategy. Here, you'll learn how to creatively tackle business challenges, promote products, and harness creativity across different domains. The primary goal at MICA is to prepare business managers for the creative industry.

NID emphasizes innovative design professionals, while MICA focuses on training business managers for the creative sector. Make your choice wisely to align with your long-term goals.

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Aanika Ghosh Posted On - Jun 10, 2021

Studied at MICA, Ahmedabad (2019)

Instead of looking at a NID or MICA, you must look for a more convenient B school. Strategic marketing as a core function is offered after about 10 years of work in this field. Even though everyone might think that you've been prepared for "strategy" in 2 years in school.

A colleague of mine had an incident in an interview where he refused somebody who after 3 years of employment did not want to perform, as he was in strategy. It's not devaluation, but realistic.

The program of NID is described on the website as the SDM program. It does not intend to manage designers/design projects, to be an MBA program in Design, and to be a branch/program of MBA.
MICA's strategic marketing is a type of MBA program with disciplines related to management, marketing, and marketing strategy in the curriculum.
You will study how to apply creativity during business challenges and sell a product, and how to employ creativity in various areas at MICA.

The main purpose of the MICA program is to train business managers for the creative industry. During the NID program, innovative design professionals are to be produced.