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How good is IIM Calcutta for marketing?

PT
Pragya Tripathi Posted On : December 26th, 2022
Studied at Indian Institute of Management Calcutta

You can understand how good is IIM Calcutta for marketing by looking at the following parts:

  • Academics and Faculty:

The marketing stream at IIM Calcutta includes a wide range of courses. It offers several PGPex marketing programs, such as the Executive Program on Digital and Social Media Marketing Strategy (EPDSMMS) and the Advanced Program for Marketing Professionals (APMP). IIM Calcutta's marketing group is made up of highly qualified and experienced faculty members.

 

  • Marketing related Clubs and activities:

The Marketing Club at IIM-Calcutta is known as MarC. Its goal is to provide students with firsthand marketing experience through a variety of year-round events, case study competitions, and industry live projects in the areas of strategy, marketing consultancy, branding, and market research. Through guest talks, workshops, and event sponsorships, the club has been proactive in corporate relations and assisting them in connecting with IIM-Calcutta students.

  • Placement in Sales and Marketing:

In 2021, FIITJEE offered the highest CTC in the Sales and Marketing sector: INR. 80 LPA. Despite the fact that finance is IIM Calcutta's core strength. However, marketing is also extremely competitive.

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Which is better IIM Lucknow or IIM Calcutta for marketing? How much do marketing companies care about academics? Does Workex care about academics? What is the package difference?

GT
Gaurav Taneja Posted On : December 20th, 2022
Studied at IIM Lucknow

Despite everything, IIM Calcutta is a much better business school overall than IIM Lucknow, regardless of the field. However, if you do not receive an offer from Calcutta, you may consider Lucknow. Some companies may not shortlist you because there will be candidates with far superior academic credentials. However, this is not a sufficient reason to avoid attending an IIM. You will have numerous opportunities to enhance your CV within the b-school through academic performance, winning b-school competitions (which often leads to a direct PPI), participating in PORs and other extracurricular activities, live projects, and so on.

Regardless of your prior academic performance, you will almost certainly be better off with an MBA from IIM Calcutta or Lucknow than without one, assuming you don't waste the two years in b-school doing nothing.

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Which is better Xiss Ranchi or Bimtech Greater Noida for Marketing?

TR
Tanisha Roy Posted On : October 22nd, 2020
Studied at Birla Institute of Management Technology (2017)

XISS Ranchi has a NIRF Ranking of 76 and Bimtech has a NIRF Ranking of 47 for MBA. Bimtech and XISS Ranchi, both offer decent PGDM degree programs in Marketing specializations. Given below is a brief highlight of the MBA program offered by Bimtech and XISS Ranchi.

Parameters

Bimtech

XISS

Grand total fees

12 Lacs

10 lacs

Highest salary package

18 LPA

14 LPA

Average salary package

8 LPA

6 LPA

Admission:

Bimtech:

  • For PGDM, the applicants must have graduated with a minimum of 50% aggregate at Bimtech.

  • The candidate is required to have a valid score in CAT/XAT/CMAT/GMAT/MAT.

  • Applicants are then shortlisted for a personal interview and writing ability test.

  • The applicants need to fill the online application form from the website of the college and pay the application fee of INR 2000.

XISS Ranchi:

  • Admission for MBA at XISS through CAT/XAT/GMAT. The institute also conducts written tests and interviews for selection.

  • The applicants are required to fill the application form online from the official website of the institution. The application procedure at XISS includes registration from the official website of the institution, uploading of details and documents, payment of application form online of INR 2100.

Placements:

  • The top recruiters at Bimtech include Amazon, KPMG, Infosys, HDFC Bank.

  • 96% of the total students from the Marketing stream got placed. The average placement in Marketing was 6 LPA. The top recruiters at XISS include JSLPS, ICICI, Mahindra Finance, HDFC Mutual fund, Allergen, etc.

In the stream of Marketing, the number of students placed is better in XISS however, the average placement stats are better in Bimtech. Both the colleges are good for Marketing.

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Which is better for a Digital Marketing course Talentedge XLRI or MICA?

PP
Pratik Parikh Posted On : May 9th, 2023
Lives in Bangalore

I would neither recommend XLRI nor MICA for a digital marketing course. Instead, go for an online Ed-tech Institute called IIM Skills. 

It is among the top 3 Online ed-tech Institutes offering high-quality digital marketing courses. They offer a strong knowledge of the basics and help in a better understanding of concepts. The course is of great quality and once can enroll in the institute from wherever you want. It covers 40+ significant components of the Digital Marketing structure. 

Here are a few features pertaining to the course:

  • 180 hours of comprehensive Digital Marketing training with live online interactive classrooms.
  • There are 120+ hours of assignments and 60+ hours of live training 
  • Online mode of training and flexibility to choose between weekday as well as l
  • Flexibility related to time and days for the course.
  • The mentors have a great experience as they have worked with some of the most important brands and corporate organizations.
  • A free demo class before enrolling for the course regarding details

This course is inexpensive and will save you both money and time.

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I want to pursue my MBA from FMS Delhi. How can I do my specialization in marketing? Do I need to have prior work experience to lap up a high paying marketing job?

SJ
Sidhharth Jain Posted On : May 18th, 2023
Studied at FMS

Although prior work experience is not necessary to get a job after an MBA, it is desirable to recruiters. If you have work experience, then it will provide you with a little edge over the fresher crowd. If you don’t have then, it is totally fine. Many recruiters prefer fresher over a work experience person. 

To do specialization in marketing, you have to complete your college first; then only you will be eligible to take specialization. Institutes do offer a choice to the students to opt for their desirable subjects, but the catch is the institute cannot provide all the subjects to all the students. There must be competition among the students to opt for trendy subjects. To get ahead of others, you must have to score well in your first year.

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When IIM Kashipur is the most apt for Operations among the new IIMs, then why does the maximum placement there happens in Finance and Marketing?

MM
Mahak Mahajan Posted On : January 13th, 2023
PGPM from Indian Institute of Management Kashipur (Graduated 2018)

Because of its location, IIM Kashipur has the best Operations faculties and links. However, there are a few issues with the placement of the same. The Institute does not award diplomas in specific fields such as operations, finance, and marketing. As a result, students of any major are always eligible to apply for any job. Because students are not enrolled in a specific stream when they join the institute, their preferences change after the first year of exposure. Many students enter the second year with the intention of majoring in Operations, but they end up majoring in other fields for personal reasons.

Even among them, there aren't many freshmen, for whom it can be challenging to find an operations job; as a result, even they end up getting placed in a different stream. Therefore, IIM Kashipur is indeed a perfect place for operations management, but only if you have the correct perspective on what ops are and if you stick with it. 

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Which college is better for a PGDM in Marketing, IMS Ghaziabad or NDIM Tughlakhabad?

AJ
Arshit Jain Posted On : February 21st, 2023
Nemesis CAT Apti Lover (2016–present)

To achieve a strong professional profile, it is recommended that you aim for a MAT score of 97 or above, or take the MAT exam again for the best results. Additionally, having a valid license for a two-wheeler may be beneficial for a sales profile, but it's best to confirm this with the placement officer.

In the event that you cannot reach the desired MAT tier, building a LinkedIn profile and connecting with alumni who have worked in sales profiles may provide insight into job stability and average take-home salary. Keep in mind that the success of a few students, even if they are featured in promotional posters, may not accurately reflect the experiences of the entire student body.

It's also important to consider placement quality, stability, and job sustainability when evaluating institutions. For instance, with a high student intake, NDIM may not necessarily guarantee quality placements. Checking LinkedIn for reviews from alumni may offer a more accurate perspective.

Lastly, be mindful when considering IMS G as there have been reports of dissatisfaction with placements among current and former students. It may be wise to consult LinkedIn for reviews and make an informed decision, as the investment in your education is significant.

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I've a profile based call from SPJIMR for marketing. I'm a fresher and belong to biology stream. I do, however, have very strong acads and extra-curriculars. Is there a chance of conversion?

AG
Akriti Gupta Posted On : June 2nd, 2023
lives in Mumbai, Maharashtra, India

It would have helped if you had mentioned your CAT percentile but if you have got a profile-based call the ball is technically in your court, your good academic profile and extracurricular background would certainly give you enough topics to discuss in your GDPI process. And keep in mind that today most of the B-Schools are diversifying their students profiles which again gives you an edge because of your biology background.

SPJIMR usually has a cutoff of around 85 percentile in CAT for profile-based shortlisting and you gotta outperform others in the further rounds if your percentile is anywhere between 85-90.

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Which is better NMIMS Bangalore or Great Lakes Gurgaon PGPM, for someone who wants to switch from IT to marketing?

AB
Aditi Banerjee Posted On : May 17th, 2023
Lives in Bangalore

NMIMS Bangalore is better than Great Lakes Gurgaon PGPM, and Great Lakes’s Manipal campus is only better. 

The other campuses at Great Lakes are still in the growing stage, so I would suggest you not to choose them. Instead, you can opt for NMIMS, the faculties there are experienced, and they have industry exposure as well, plus you have a location advantage. Many companies have their offices in Bangalore, so it would be easy for you to grab a placement there. NMIMS also has a great student culture from various clubs and committees you can groom yourself.

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Which is better for marketing, FORE, TAPMI, or KJ Somaiya?

AB
Akriti Banerjee Posted On : April 17th, 2023
lives in New Delhi

FORE does not offer an MBA course, they offer a PGDM course. Also comparing them in particular one stream is a tough task as they do not publish a separate report, but below is an overall comparison table.

Colleges

Fees

Highest Package

Average Package

TAPMI

INR 16 Lakhs

INR 22.3 LPA

INR 15.7 LPA

KJ SOMAIYA

INR 19.18 Lakhs

INR 22.5 LPA

INR 12.28 LPA

FORE

INR 17 Lakhs

INR 30 LPA

INR 14.50 LPA

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