Master of Science [M.S] (Digital Marketing)
Field of Study:
$19,008 /Yr
- Marketing has been dominated in recent years by a shift to digital.
- Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.
- The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention.
- Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.
Important Dates
| Event | Application Date |
|---|---|
| Application Deadline For 2024 Intake | |
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | $19008 (EUR 17600) |
Fees of the program is 17000 Euros
Eligibility & Entry Requirement
- Students need a Bachelor’s degree from a good University with a minimum of a GPA of 4 out of 5.
- Semester transcripts and grading system
- English language certificate
- Personal statement
- 2 references
- Passport
Scores Required
Required Document List
- Provide Academic Transcripts for each and every year of study with English translation, if applicable.
- Provided a detailed personal statement, details of professional qualification/s or significant work experience.
- Please upload a CV under the "Supplemental Items & Documents" section. Details of verifiable digital marketing activities and other projects is desirable.
- Please upload one academic reference and one professional reference. References that attest to the marketing capabilities of the applicant are preferential.
- If applicable, provide evidence of competence in the English language as per DCU entry requirements.
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Course Guides
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Career and Placement after Course
Graduates can work in roles such as
- Advertising
- Agency Strategist
- Brand Account Manager
- Business Analyst
- Communications
- Data Analytics
- Digital Account Executive
- Digital Project Planner
- Direct Marketing Executive
- Marketing
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| JN Tata Endowment Scholarship | Scholarship per studentVariable Amount | Level Of StudyDoctorate | TypeMerit-Based | |
| Government of Ireland International Education Scholarship | Scholarship per student$ 11,699/Yr$10,832 | Level Of StudyBachelor | TypeMerit-Based | |
| SETU Waterford academic scholarship | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeCollege-Specific | |
| TU Dublin Centenary Scholarship | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeCollege-Specific | |
| Axol Science Scholarship | Scholarship per student$ 2,160/Yr$2,000 | Level Of StudyBachelor | TypeCompany-Sponsored | |
| ASID Foundation Legacy Scholarships | Scholarship per student$ 4,320/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based |
College Student Profiles
Programs Comparison
| ranking | # 251 for Business by QS World University 2024 # 401 for Business by Times Higher Education 2023 | # 91 for Business by Financial Times 2024 # 151 for Business by QS World University 2024 # 201 for Business by Times Higher Education 2023 |
| application | - | - |
| why to opt? | The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies. | The vision of the MSc in Digital Marketing is to be a fiercely modern, relevant, and rigorous course graduating the best marketers in the country who are experts in both marketing as a field and digital marketing, specifically, and are hired at the top business companies in Ireland and around the world. This Masters course is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. The combination of strategic, analytical and practical elements will provide graduates of this course with a distinct advantage in the marketplace. It is open to Irish and international business graduates (or related areas), who want to improve their digital skills, be industry-ready and find exciting jobs in the digital capital of Europe. The close association between UCD Smurfit School, Dublin and the world’s leading digital marketing companies offers students and professionals on the course a great opportunity to gain experience from the best in the industry. |
| exam scores | IELTS - 6.5/9TOEFL - 92/120 | IELTS - 6.5/9PTE - 63/90TOEFL - 90/120 |
| Admission Criteria/Better to Have | A 2.1 Honours degree in a Business discipline, or equivalent international qualification A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification Professional qualifications plus 5 years or more relevant professional experience in Marketing | A minimum second-class honours degree (or equivalent) in any discipline or A primary degree with a minimum of two years’ work experience in a Marketing role |
| cost to study | Total Cost (Tuition + Living) -USD 18360 | Total Cost (Tuition + Living) -USD 24948 |
| application dates | Jul 1, 2024 (Application Deadline For 2024 Intake) | - |
| - | Read Full Comparison |
Reviews
12 Reviews Found
- Likes:
- I liked the curriculum of the program initially and the fact that those were the industry requirements.,
- Friendly university, student centric, lots of opportunities. DCU had a lot of clubs and societies and opportunities for students. As compared to traditional Universities, they are open to ideas. It's best to stay on campus when here
- Dislikes:
- Course wasn't that great. Overall the university was good but the MSc in Digital Marketing course wasn't up to the level and the expectations. Moreover there are no placements or internships by the university
Course Curriculum:
While other courses were okay ours wasn't. The faculty was new and the old ones were strict in grading. The course was really unstructured.
Fees:
16000 CAD
Course Curriculum:
I think right now it's more based on projects and assignments. Like if I talk about my college, for this first semester, we have 4 modules and we have 2-2 projects for each module. Based on the projects, they will be grading us for our exams like we don?t have any exams right now. We just have one exam for one module. I think there is not much pressure. The projects and assignments are quite well-explained by the professors like how we have to do each and every project and what all is needed. This is for my college but I know about some other colleges I have heard from my friends and they are having quite a lot of pressure like they have projects plus exams. For 1 or 2 modules we are feeling like this is not related to digital marketing. But the rest 1 or 2 modules are proper. We think it might be related to some or the other thing because we don?t know the practical aspect.
I consulted a consultancy. I had 1 or 2 friends here in Ireland so I had a brief talk with them.
Course Curriculum:
The college offers variety of activities and has a club dedicated to each. The university had on going fairs and cultural activities
The university is in one of the top 10 university in Ireland. It is a highly recommended college for Digital Marketing. The course in the college consists of only assessment and practical based assignments. Its had assignment with working with real clients and get in house experience.
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