Master of Science [M.S] [Marketing Research and Analytics] From Michigan State University

• The Michigan State University MS in Marketing Research (MSMR) program is a top-ranked STEM-certified master's degree designed to equip you with best-in-class analytics skills required for the rapidly growing insights industry
• The MSMR program is recognized as the top STEM-certified marketing research and analytics master's degree globally
• The program aims to produce graduates with skills in traditional marketing research techniques, proficiency in leading-edge marketing technologies, and the ability to thrive in the analytical and technology-rich marketing research industry
• The 30-credit program includes specialized marketing research and analytics classes, consumer insights, and customer analytics courses is such as:
  • Marketing Management
  • Consumer Decision Making & Behavior
• This focus on real-world application, industry connections, and academic expertise positions it as a top choice for those aspiring to become marketing leaders
• Graduates are well-prepared for careers in corporations, strategic consulting organizations, advertising agencies, and marketing research firms
• The program has received recognition, ranking #2 among all U.S. public online master's programs in business by U.S. News & World Report Best Online Master's in Business Programs, 2024 and #23 among all master's programs in marketing globally by QS World University Rankings, 2023

Click below and learn about the Academic Experience of the MS in Marketing Research Program at Michigan State University.