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Is MICA worth joining given the hike in their fees from 16.5L to 20L, and average packages standing at 12.8L? How good is it compared to SIBM Pune or IIM Shillong?

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Mitali Sharma Posted On : February 4th, 2021
MBA Marketing, Symbiosis Institute of Business Management, Pune (2020)

There are several factors that you should consider before deciding on a business school. Fee is one of them; though the fees you pay at any business school is not directly equivalent to the average package offered, so keep that in mind before making any decision.

Now, Management schools generally increase their annual fees by 10 to 20% every two years. For instance, in the year 2018, MICA increased their fees from Rs 16.5 lakhs to 18.5 lakhs and then last year, they increased it again to Rs 20 lakhs. Similarly, SIBM Pune increased their fees by 20 % in the year 2018. Thus, bear in mind that most business schools change their fee structure annually or bi-annually while it is a deciding factor, it is also highly common.

Tabulated below are the recent fee structure and average salary offered by the institutes:

Institute Name

Fee Structure

Average Salary

MICA

21 LPA

13.9 LPA

SIBM Pune

18.8 LPA

20.14 LPA

IIM Shillong

10 LPA

18.76 LPA

Comparison:

  • MICA is a good management school in itself but when compared to other business schools, it falls short. The college needs to work harder to establish itself as a full-fledged business school when compared to business schools like SIBM Pune or IIM Shillong. 
  • The college offers great placements but the roles offered are very different from the roles a traditional MBA would offer. 
  • Placement offers are mainly from the Media and Advertising field. For instance, this year alone FMCG made up 23% of the placement offers while Media and Advertising companies made up approximately 31%. 

MICA is an excellent college with a unique structure; people are creative and innovative there. The college will definitely help you grow and will offer you a very different and unique experience, unlike a traditional management school. While it is a good and upcoming college; it has to work to match up to management colleges like SIBM Pune and IIM Shillong.

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Do I have a chance at getting into the PGDMC course offered by MICA, Ahmedabad?

AA
Aarti Ahuja Posted On : October 4th, 2023
Lives in Ahmedabad

Yes, there are chances to pursue PGDMC course at MICA Ahmedabad through MICAT. The path to success involves not just acing MICAT but also making a lasting impression during the crucial interview round. This interview isn't just about proving your worth; it's about showcasing how your academic background makes you a perfect fit for MICA.

PGDMC at MICA thrives on diversity. They welcome students from all kinds of backgrounds because they know that diversity is where creativity sparks.

Here's a simple breakdown of what you need to know:

  1. Eligibility: You need a Bachelor's Degree recognized by AIU, even if you're in your final year.
  2. Selection Criteria:
    • Meet minimum CAT, XAT, or GMAT cutoff scores.
    •  Excel in MICAT's Section A.
    • Impressive CAT/XAT/GMAT scores lead to Section C of MICAT.
    • Shine in Section C, followed by evaluation in Section B.
  3. Sectional Cutoffs: Remember, there are cutoff scores for both Sections C and B.
  4. Final Step: If you clear the selection criteria you'll enter the GD & PI round.
  5. GD & PI Shortlist: Your chance here depends on a formula: 50% CAT/XAT/GMAT and 50% MICAT Scores.
  6. Expert Panel Thumbs-Up: If experts like you in Group Exercise and Personal Interview, you're on track for the final merit list.
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Which is better, IIM Indore or MICA?

PM
Prerna Mitra Posted On : September 5th, 2022
PGDM in Finance & Strategy, Indian Institutes of Management

MICA is an excellent choice for Digital Marketing and Advertising. The institute has a great faculty base. The placement opportunities offered are pretty good. MICA placements 2022 ended with an average CTC of INR 19 LPA. While the highest CTC offered was INR 57.51 LPA. 

If you aren’t sure about specialization and want to explore different domains, choosing IIM Indore will be better. 

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Which is better for a Digital Marketing course Talentedge XLRI or MICA?

PP
Pratik Parikh Posted On : May 9th, 2023
Lives in Bangalore

I would neither recommend XLRI nor MICA for a digital marketing course. Instead, go for an online Ed-tech Institute called IIM Skills. 

It is among the top 3 Online ed-tech Institutes offering high-quality digital marketing courses. They offer a strong knowledge of the basics and help in a better understanding of concepts. The course is of great quality and once can enroll in the institute from wherever you want. It covers 40+ significant components of the Digital Marketing structure. 

Here are a few features pertaining to the course:

  • 180 hours of comprehensive Digital Marketing training with live online interactive classrooms.
  • There are 120+ hours of assignments and 60+ hours of live training 
  • Online mode of training and flexibility to choose between weekday as well as l
  • Flexibility related to time and days for the course.
  • The mentors have a great experience as they have worked with some of the most important brands and corporate organizations.
  • A free demo class before enrolling for the course regarding details

This course is inexpensive and will save you both money and time.

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I am interested in strategic marketing from MICA Ahmedabad and strategic design management from NID. Which is better as both respect creativity?

AA
Aarti Ahuja Posted On : October 4th, 2023
Lives in Ahmedabad

MICA Ahmedabad or NID is not that much appropriate for pursuing a strategic marketing course. When choosing a business school, it's crucial to consider your career goals and the specific skills you want to acquire. Instead of solely focusing on NID or MICA, it is better to look for a school that aligns with your long-term objectives.

At some institutions, like NID, the SDM program doesn't primarily focus on managing designers or design projects, nor is it an MBA in Design. It's designed to foster innovative design professionals.

On the other hand, MICA offers a unique MBA program in Strategic Marketing. It covers various disciplines, including management, marketing, and marketing strategy. Here, you'll learn how to creatively tackle business challenges, promote products, and harness creativity across different domains. The primary goal at MICA is to prepare business managers for the creative industry.

NID emphasizes innovative design professionals, while MICA focuses on training business managers for the creative sector. Make your choice wisely to align with your long-term goals.

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Is there any successful entrepreneur or filmmaker from MICA Ahmedabad?

AM
Aritri Mukharjee Posted On : October 4th, 2023
studied at MICA, Ahmedabad

Yes, there are successful entrepreneurs or filmmakers from MICA Ahmedabad. Imagine a place where creativity and entrepreneurship thrive, and where talented individuals emerge as success stories in the world of communications. That place is MICA (Mudra Institute of Communications, Ahmedabad). 

Here are some remarkable alumni who have taken their MICA experience to new heights:

  • Spandan Mishra: He started his journey in advertising but quickly found his passion in scriptwriting and theatre. He eventually made his mark as one of the writers for the hit movie "Kapoor and Sons."
  • Siddharth Mishra: Siddharth Mishra, known as RJ Siddharth on Big FM, has charmed audiences with his voice. He's now expanding his horizons by venturing into the visual medium, with projects like "Rangbaaz" on Zee5.
  • Tanvi Malik: Imagine co-founding an online fashion store that caters exclusively to women in India. Tanvi Malik did just that with FabAlley, which has become a prominent name in the world of online fashion shopping.
  • Shraddha Sharma: Shraddha Sharma, the brains behind YourStory, a platform that shares inspiring stories of startups and entrepreneurs. Her platform has become a beacon of success for those in the business world.

Moreover, MICA alumni aren't just limited to these success stories. Many have ventured into the world of entrepreneurship in the communications space with startups like TING and Culture Opus.

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Which is best amongst these in terms of MBA in marketing: MICA Ahmedabad, IMT Ghaziabad, or SIBM Pune?

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Ridhima Airi Posted On : February 16th, 2023
B.Com in Accounting and Finance, University of Calcutta (Graduated 2018)

When evaluating MBA programs in Marketing, there are numerous options available for consideration. However, one of the top choices is MICA (Mudra Institute of Communications, Ahmedabad). MICA is considered a premier institution for Marketing and Communications management education in India and is known for its strong industry connections and diverse student body. Additionally, MICA's curriculum is designed to be industry-relevant and prepares students for a career in marketing and communications.

Another good option for MBA in Marketing is IMT Ghaziabad. The institution has a good reputation for its MBA program and offers a diverse student body and a strong faculty. Additionally, the curriculum is designed to be industry-relevant, and the institution has a good reputation for its placement opportunities.

SIBM Pune is also a good option for MBA in Marketing. The institution has a strong reputation for its MBA program and offers a diverse student body and a strong faculty. Additionally, the curriculum is designed to be industry-relevant, and the institution has a good reputation for its placement opportunities. It can be placed on the same terms as IMT Ghaziabad for Marketing.

It's important to note that these are just a few examples of MBA programs in Marketing, and there are many other institutions that offer strong programs as well. It's essential to research different programs and institutions to find the one that best fits your career goals and preferences.

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Does MICA in Ahmedabad have any undergraduate course in animation?

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Yamini Mehta Posted On : August 14th, 2020
PGDM Strategic Marketing and Communication, MICA, Ahmedabad (2018)

Mudra Institute of Communication, Ahmedabad (MICA) has been ranked among the top 5 management institutes in Gujarat. The institute offers only postgraduate diploma programmes and no undergraduate programmes. Apart from its well-known interdisciplinary PG Diploma courses, it also offers a number of online programmes in subjects such as Digital Marketing, Media and Entertainment, Advertising and Public Relations Management.

Neither are there any undergraduate programmes on offer nor any specific course on animation. But the Creative Crafting Communication (CCC) course is a unique course offered which aims at developing idea crafters. It’s a ten-month long intensive programme, including two months of compulsory internship training, aimed at training students in creative designing, creative problem solving for the creative communication industry.

Art Direction, Film-Making, Animation & Stop Motion are the specializations which lay their focus on animation. It includes brainstorming on the concepts, storyboards, animation production, shooting and editing cinematic and animatic scenes.

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Is MICA, Ahmedabad good from the point of view of pursuing an MBA?

AA
Aarti Ahuja Posted On : June 21st, 2023
Lives in Ahmedabad

An MBA in Communications Management or PGDM-C from MICA, Ahmedabad is highly regarded. MICA is a renowned Indian B-school for communication, advertising, and media management.

MICA's PGDM-C program teaches students business, communication, and marketing skills needed for a job in communication and media. The program offers unique courses in advertising, branding, media strategy, digital marketing, and public relations.

MICA's facilities, professors, and industry connections provide a well-rounded education. The institute has internships, live projects, and placements with various prominent communication and media companies.

MICA's alumni network includes industry leaders and successful entrepreneurs who contribute to the school's growth.

MICA is a great MBA or PGDM-C school for communication, advertising, and media management majors. The top B-school for communication and media management in India has a robust curriculum, industry connections, and great facilities.

MICA is one great place to be if you have figured out what you want to do in life. However, since it's a specialized institute, it doesn't necessarily give you the flexibility a good General MBA would give you.

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