BSM: Courses, Admission 2027, Eligibility, Entrance Exams, Top Colleges, Syllabus, Jobs, Salary

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Jahnavi

Content Writer | Updated on - Oct 16, 2026

Bachelor of Sports Management (BSM) is a 3-year UG programme, also, some NEP-aligned BSM (Hons.) programmes follow 4 years / 8 semesters. It prepares students for careers across professional sports, sports organisations, events, media and fitness industries.

  • Admission – BSM admission is offered through SMAT, CUET-UG, merit-based and institute-level selection.
  • Eligibility Criteria – Students from any stream (Arts, Commerce, & Science) who have passed Class 12 from a recognised board can apply. Eligibility and minimum marks vary by college.
  • Course Scope – BSM covers sports management, marketing, event management, sponsorship, finance and sports operations, with career opportunities in sports management, events, marketing and administration.

Course Highlight

Top Colleges Total Course Fees Specialisation Areas Average Starting Salary
Nagindas Khandwala College Mumbai, Union Christian College Aluva, Garware Institute of Career Education and Development Mumbai INR 60,000–INR 16.19 Lakh Sports Marketing, Sports Events, Sponsorship, Athlete Management, League Operations, Sports Media, Analytics Approx. INR 3–5 LPA

Quick Facts

  • Duration: 3 years / 6 semesters; some NEP-aligned BSM (Hons.) programmes follow 4 years / 8 semesters.
  • Eligibility: Class 12 from a recognised board; Arts, Commerce and Science students are generally eligible; minimum marks vary by institution
  • Entrance Exam: IISM SMAT and university/institute-specific tests where applicable, some related sports management programmes accept CUET-UG or other management entrance routes
  • Selection: Class 12 merit, entrance score, personal interview, caselet/GD or counselling, depending on the institution
  • Government Institution Fee Range: INR 86.1 K (National Academy of Sports Management (NASM), Noida) - INR 6.18 lakh (Sydenham College of Commerce & Economics, Mumbai)
  • Private Institution Fee Range: INR 60K (Union Christian College, Aluva) – INR 16.19 Lakh IISM Mumbai
  • Admission Season: January–August, institute tests and interviews may be conducted in multiple rounds; admissions commonly continue through June–September.

Top Entrance Exams

Exam / Route Top Colleges / Institutes Selection Process Application Deadline Exam / Selection Date
SMAT (Sports Management Admission Test) IISM Mumbai SMAT - Essay Submission - Further evaluation/selection January 2027 (Tentative) January 2027 (Tentative)
Institute Evaluation / Entrance Test National Academy of Sports Management (NASM) Application – Evaluation of personality, academics, goals & self-awareness – Selection May–July 2027 (Tentative) May–July 2027 (Tentative)
Merit-Based Admission Maulana Abul Kalam Azad University of Technology, West Bengal Class 12/qualifying-exam merit May–July 2027 (Tentative) May–July 2027 (Tentative)
Three Myths Busted
  • Myth: BSM is only for students who have played sports professionally.
  • Fact: Competitive sports experience is generally not compulsory. Many BSM programmes accept students from different Class 12 streams. IISM, for example, requires Class 12 eligibility rather than professional sports experience.
  • Myth: Science or physical education must be a subject in Class 12 for BSM.
  • Fact: Arts, Commerce and Science students are generally eligible. However, the minimum percentage and subject requirements are institution-specific.
  • Myth: BSM graduates can work only as sports team managers.
  • Fact: Career options also include sports marketing, sponsorship, event management, athlete management, league operations, sports media, analytics, venue management and fan engagement.
Career Options After BSM 2027

Ques. Can BSM graduates get government sports jobs?

Ans. Yes, where the specific recruitment notification accepts the degree. Possible areas include sports authorities, government sports departments, federations and sports-development projects. BSM itself does not guarantee a government job.

Ques. Is BSM a good option for students who do not play sports?

Ans. Yes. BSM is a management-oriented programme. Students do not generally need to be competitive athletes. Interest in sports, business, events, and management is more relevant to the course.

Ques. Does BSM provide campus placement?

Ans. Placement availability varies by institution. Some specialised institutes have sports-industry placement support, while others may publish only general college placement data. Students should check BSM-specific placement reports where available.

Ques. Are internships important during BSM?

Ans. Yes. Internships in sports events, leagues, academies, sports agencies, sponsorship, media and venue operations can help students develop practical skills and industry contacts. IISM also highlights the importance of practical industry exposure for Sports Management students.

Ques. Can BSM graduates start their own sports business?

Ans. Yes. Possible areas include sports academies, tournament management, athlete-management services, sports marketing, merchandising, fitness ventures, esports events and sports-content businesses.

Types of Admission Routes in India

Admission Routes Detail
National-Level Entrance Examination
  • CUET-UG is relevant only to participating universities and specific Sports Management programmes.
  • Candidates use the CUET score for the participating university's subsequent admission process.
University-Level Entrance Examination
  • Universities such as Karnavati University and Sister Nivedita University use university-specific selection tests.
  • Selection may include an interview or additional evaluation.
Institute-Level Entrance Examination
  • IISM conducts SMAT for its BSM admission.
  • Shortlisted candidates may have to complete additional assessments and a personal interview.

BSM Admission Process

  • Qualifying Examination: Class 12/10+2 or an equivalent examination from a recognised board.
  • Eligible Streams: Arts, Commerce and Science students are generally eligible. A compulsory physical education subject is not a universal requirement.
  • Minimum Marks: Usually around 40–50%, but the requirement varies by institution. IISM's current BSM information specifies 50% for the open category and 45% for reserved categories, while its admission-process page has also listed 40% in earlier eligibility information. Students should follow the latest programme-specific notice.
  • Entrance Registration: Apply for SMAT at IISM or the university/institution-specific test wherever required. CUET-UG is applicable only to participating institutions/programmes.
  • Entrance Result: Use the entrance score or shortlist status for the next stage specified by the institution.
  • Interview: Personal interviews are used by some institutions. IISM's SMAT process includes a personal-interaction stage after the test/assessment.
  • Counselling/Application: Complete the university or college application after qualifying the relevant entrance or appearing on the merit list.
  • Document Verification: Common documents include Class 10 and 12 marksheets/certificates, identity proof, transfer/migration certificates where applicable, photographs and category certificates where applicable.
  • Seat Confirmation: Pay the prescribed admission/first-semester fee within the deadline and complete institutional registration.
  • Merit/Direct Admission: Merit-based admission is available at some BSM institutions, but direct or merit admission is institution-specific and is not a universal alternative to entrance-based admission.

BSM Direct Admission in India

College / Institute Class 12 Eligibility Admission Route
Pillai University, Navi Mumbai 45%, any stream Direct / Merit-Based
LJISEM, Ahmedabad 10+2 Pass Class 12 Merit

Note: Eligibility and admission criteria may vary by institute. Students should verify the latest 2027 admission notification before applying.

Ques. What is the difference between BSM and Sports Science?

Ans. BSM focuses on the management and commercial side of sports. Sports Science focuses on areas such as exercise physiology, biomechanics, performance, nutrition and athlete health.

Ques. Which BSM specialisation is suitable for sports marketing?

Ans. Sports Marketing and Sponsorship is the most directly aligned area. Students should develop skills in digital marketing, brand management, sponsorship sales, communication and analytics.

Ques. Which BSM specialisation is suitable for event management?

Ans. Sports Event Management is the most relevant area. Students should gain practical experience in tournament planning, logistics, venue operations, scheduling and event execution.

Ques. Is BSM suitable for becoming an athlete manager?

Ans. Yes. Athlete Management covers areas such as player representation, career planning, endorsements, contracts and coordination. Internships with sports agencies can be useful.

Ques. Can BSM graduates work in IPL or other sports leagues?

Ans. Yes. Graduates can apply for relevant roles in league operations, franchise operations, marketing, sponsorship, events, media and commercial departments. Employment depends on vacancies, skills and the employer's recruitment requirements.

Top BSM Colleges in India

Top Colleges Total Course Fee
Nagindas Khandwala College, Mumbai INR 4.23 Lakh
Union Christian College, Aluva INR 60 K
Garware Institute of Career Education and Development, Mumbai INR 8.1 Lakh
International Institute of Sports & Management, Mumbai INR 16.19 Lakh
Futurevarsity, Mumbai INR 3.3 Lakh
Ironwood Sports Global Management, Mumbai INR 6.6 Lakh

Scholarships

  • Merit-based scholarships: Selected institutions provide tuition concessions based on Class 12 marks. Eligibility and slabs vary.
  • Entrance-score scholarships: Some private institutions offer scholarships based on their entrance-test performance, where applicable.
  • Need-based scholarships/freeships: Selected institutions may provide financial assistance based on family income and financial need.
  • Government scholarships: Eligible students can apply for applicable central or state government schemes through the relevant scholarship portals, subject to scheme and category requirements.
  • Sports scholarships: Sports-performance scholarships are available at selected institutions. Poornima University, for its BBA Sports Management programme, lists sports scholarships ranging from 40% to 100% depending on the level of achievement. This example applies to BBA Sports Management, not standalone BSM.
  • Category-based scholarships: SC, ST, OBC, EWS, PwD and other eligible categories may receive government or institution-specific assistance.
  • Institution-specific scholarships: Poornima University also lists Class 12-based scholarships for its BBA Sports Management programme, with slabs depending on Class 12 marks. Again, this is a related programme and should not be treated as a universal BSM scholarship.

Ques. What is the average starting salary after BSM?

Ans. A reasonable early-career market range is around INR 2.5–5 LPA. Sports analytics and specialised commercial roles may pay more, while entry-level operations roles may start lower. Salary depends on employer, city, skills and internships.

Ques. What jobs can I get after BSM?

Ans. Common roles include Sports Marketing Executive, Sports Operations Executive, Event Coordinator, Sponsorship Executive, Athlete Management Executive, Sports Media Executive, League Operations Executive, Venue Management Executive and Sports Analytics Associate.

Ques. Is BSM better than BBA Sports Management?

Ans. The two programmes overlap substantially, as BSM is specifically structured around sports management, while BBA Sports Management usually combines a broader BBA foundation with Sports Management as a specialisation.

Ques. What is the difference between BSM and B.P.Ed?

Ans. BSM focuses on sports business, management, marketing, events, operations and administration. B.P.Ed focuses more on physical education, teaching, training and sports instruction.

Ques. What are the major subjects in BSM?

Ans. Common subjects include Sports Management, Sports Economics, Sports Marketing, Sports Governance, Finance and Accounting, Operations Management, Sports Event Management, Sports Law, Sports Media, Data Analytics and Athlete Management. Exact subjects vary by university. UCC's published BSM syllabus includes these areas across its semesters.

Top Recruiters

Sector Major Recruiters
Sports Organisations & Federations Sports Authority of India, JSW Sports, Olympic/State sports bodies
Sports Leagues & Franchises IPL franchises, Pro Kabaddi League teams, Indian Super League clubs, league management organisations
Sports Marketing & Consulting ITW Consulting, Fanatic Sports, DreamSetGo
Sports Events & Participation Sports For All, Procam International, DNA Entertainment
Media, Broadcasting & Digital Sports Star Sports, Sony Sports Network, JioHotstar, digital sports-content platforms

Higher Education Options

Course Duration
Master of Sports Management (MSM/MSMgt) 2 years
MBA in Sports Management 2 years
MBA/PGDM in Marketing or Business Management 2 years
PG Diploma in Sports Management 1 year
PG Diploma/Certificate in Sports Analytics 6 months–1 year
PhD in Sports Management/Sports-related Management 3 years or more, subject to university rules

FAQs

Ques. What minimum percentage is required for BSM?

Ans. There is no single national minimum percentage. Requirements commonly range from around 40% to 50% depending on the institution. IISM's current course page lists 50% for open-category candidates and 45% for reserved categories.

Ques. Is Physical Education compulsory in Class 12 for BSM?

Ans. No. Physical Education is not a universal compulsory subject for BSM. Individual institutions may prescribe additional requirements.

Ques. Is sports experience compulsory for BSM admission?

Ans. No. Professional or competitive sports experience is generally not compulsory. Interest in sports and an understanding of the sports industry can be useful.

Ques. Which entrance exam is required for BSM?

Ans. There is no single compulsory national entrance exam for all BSM colleges. IISM uses SMAT for its BSM admission, while other institutions may use Class 12 merit, university tests, interviews or other selection routes.

Ques. What is the SMAT exam for BSM?

Ans. SMAT stands for Sports Management Admission Test. IISM uses SMAT as part of its BSM admission process. The selection process can include the test, an assessment/caselet stage and personal interview.

BSM Students College review

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22 Reviews found

AS
3.9 /5
Most Helpful

Fees and Financial Aid

The yearly amount that every student has to pay is in between 2 to 3 Lakh. The total amount for doing Bachelor's of Sports Management at IISM is around 8 Lakh Indian rupee. I have seen an increase in the fee structure from the last year as it was around 6 to 7 lakh in the last academic year as per my knowledge . And the only reservation is for SC community and that is not actually known to me .

Faculty

* The relationship between a student and a faculties are very good and all the faculties are always ready to help the students and ready to clear all their doubt. The best faculty in my personal opinion as a First year student would be Dennis sir . There are exam one internal exam as well as the semester exam. Rather than that we have two assignments for each subject.


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SD
3.7 /5
Most Helpful

Course Curriculum Overview

As i am fond of sports so it was my first time hearing a college which gives us the opportunity to be in the sporting environment of the country as well as the world. The subjects some of them are really important in the buisness aspect of sports. The only improvement i would suggest is that the college should have more sports related subject which are really needed for us and not few subjects like mythology and etc. The externals exams of each sem happens around june and december respectively each year.

Placement Experience

After sem 5 the students starts getting placement related mails from college and during the 3 and 4th sem the students have to do a compulsory summer internship which contains marks for the external exams. The companies visited are adidas, DNA networks, female cricket, SFA and many more. The college says they give 100% percent placement but it also depends on the students whether they want to take it from college or find their own. My plan is getting a job in social media sector in any sports.


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RS
3.7 /5
Most Helpful

Campus Life

My experience with the campus life is like i am personally not involved with the students as i am elder to them and cannot vibe with them as well. But the campus has all the amenities like indoor games, canteen and all those stuff which is good.

Placement Experience

The placements of mh college after pursuing Bachelors of Sports Management has an average annual package of ?5-6 lakhs. Which is not worth it. But if a student by himself takes part involves himself in events then only he has some scope.


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Sk
3.8 /5
Most Helpful

Campus Life

The college conductd various co curricular activities in various occasions in order to celebrate different festivals and ospicous days , there is a annual sports management fest conducted by the students of iism themselves called junoon and it's a fest where various students from different colleges compete at different sports

Fees and Financial Aid

The fees of the entire course I'd 7.5 lakhs rupees for 3 years and it is split into 3 installments of 2.5 lakhs per year , there are no scholarship or financial aid available for students , the campus provides intership with standard industry stipend and also provides with placements post the completion of the degree


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HR
3.7 /5
Most Helpful

Course Curriculum Overview

I, personally as someone who was highly interested in sports , wanted to take this course. the course also provides internship oppertunities which keeps me prepared for real life scenarios too.. this course contain various subjects from different fields integrated to sports situations.. although if i am to recommend some changes, i would recommend to change the timings of internal examinations. exams are held so frequently which is hard to cope with. rest everything about this course is perfect and highly recommended if you love sports

Internships Opportunities

the internship oppertunity i got to be a part of was at the national cbse football tournament. it lasted for 5 days and was near my college.. it was a great oppertunity as someone who has been interested in football for a long time.. our main duty was to assist in the overall event coordination.. althoughthe food provided during these days was poor, that internship turned out amazing. certificates were given to us for our contribution.


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SJ
5.0 /5
Most Helpful

Placement Experience

The placement are 90% and they are the best. The placements and internships offered by the college is in the top companies which gives the students top notch experience and learning. The main point is that now the college had been established for over a decade and the network it has are one to boost about. The plus factor is also that out founder is an ex Indian cricketer which is the cherry in the top.

Course Curriculum Overview

The course and the curriculum is so vast and intresting, like it's so new and indulging for a person who has interest int his field and want to pursue it as a career. The examinations take place twice per semester and the level is also moderate so the most important thing is to attend the lectures.


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Fees and Financial Aid

The fees structure for bachelor is around 7.8lakhs for 3 years and the fees of masters is around 6 lakhs of 2 years, the post graduate program costs around 3.5-4 lakhs. I don't know about the scholarship programs,but they do have college placements

Campus Life

Overall experience is good, they have some events for students, like bollyday, jersey day etc, for students to have fun. But they lack the sports playing activities like participating in sports events of fests etc


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DM
3.5 /5
Most Helpful

Course Curriculum Overview

As I was very passionate about sports and wanted to gain as much knowledge as possible about it. I got to know about this Sports Management course which teaches many managerial skills which are required to successfully organise and conduct any sports event. It also gives us knowledge about different sports, training and Nutritions. The faculties of my college are really supportive and friendly. They give their best to share knowledge and cover up our syllabus.

Campus Life

There are many events which are being organised from the part of faculty and also the part of us students. Freshers and farewells are also being held every year which we organise everything and our students performs on stage. The library consists of variety of books. You can borrow any book from the library. And you're given a book bank from every semester and you have to return those books at the end of the semester.


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A
5.0 /5

Course Curriculum Overview

I chose this course as I am interested in sports and this course was available in this college only. The faculties are very pleasing and humble and help us with our doubts They teach very gracefully and have enough qualifications. My exams are held in 2 sems for 1st year.

Campus Life

Fests are held every month and as a sports student, we have an event called ypl in which we participate and manage the event. The classroom is big enough with comfortable benches and AC in all classrooms Library is there and clubs are also being run by the students.


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Placement Experience

In 3rd semester students get eligible for placements Companies like star sports, sports keeda, etc are available and very good amount of offers are made Highest package is 7lpa and average is 5lpa 80-90% of students get placed Will be going abroad for masters

Campus Life

Junoon is the annual fest and is conducted in December not sure tho about that, library is yet under construction, classrooms are pretty much nice. There are many extra curricular activities going on like singing, intra college sports and all


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AP
3.5 /5

Placement Experience

After 5th-semester students get eligible for placement. companies are ICICI, Oxford University Press, Erudite, Vodafone, Bajaj Capital Ltd. Airtel, Samsung Electronics, Procter and Gamble, ITC Fortune, Max New York Life, Toyota, Britannia, Naukri.com, All Sports Management, East Bengal Club, DLF IPL Franchisee, Celebrity, Ideas Sports Management, World Sport Group. I don't have data of highest package but the average package is around 3.5lpa 40 to 50% of students get placex. After getting my degree I would like to go for MBA.

Course Curriculum Overview

The requirement of Sports Management was increasing in India it led me to choose this course and also I found sports fascinating since my childhood. The faculty doesn't work as a support system to the students. The professors are qualified but lack communication skills. You need a basic understanding of the subjects and u will be passed. Exams are taken every 6 months and this course is for 3 years and comprises of 6 semesters.


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Remarks

Love and passion for sports made me choose the course and career options were suitable to me in the field of sports which is growing at a huge rate. I'll choose sports broadcasting as a particular field and will try to present games and use my knowledge in different ways and programs

College Events

Campus is a single building with sections divided on different floors, earlier it was located at churchgate in Mumbai university but then shifted in Andheri to give maximum facilities and comfort. Regular programs are hosted by different cells in college which makes it fun.


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Remarks

It is a sports related degree, has hardworking experienced and extremely friendly staff, lot of internship opportunities, both infield off field work, excel in the sports you play, field trips to gain a lot of knowledge from professionals, master class sessions with professionals and specialists

College Events

Our college's participation in extracurricular activities is literally nil, it's really sad and we've asked to do something about it, IISM hosts junoon which is a multi-sport event for colleges. Cultural activities are not at par


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AS
2.0 /5

Remarks

Basically I have been attached to sports since my childhood days. Though I couldn't continue my game to further for personal reasons but I had a keen interest on knowing the backstage work which are performed to show the sports event live and this college teaches me such things and I want to become a good sports manager.

Placement Experience

Since our college imaprts different management courses so diffrent feilds have different companies who comes for interveiwing the students and offering the jobs. If I talk about Sports Mangament ,companies like VPlay have visited for providing jobs to the freshers


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AS
3.7 /5
Most Helpful

Admission

I have always been a students intrested in Sports. So I chose this course for my career, I got my admission in this college through SMAT which is of 80 Marks and afterwards the exam. Which is the 1st stage for the admission. If we will clear it we have to give interview of 120 Marks after the compilation of both the score we have to score atleast 60% to get the admission.

Campus Life

There isnt any gender discrimination here, its Coed and both male or female hustle equally for there goals. The teachers make sure that every female student work on her aims as equally as the males. And there isnt any discrimination in the college related to religion, race, ethnicity or gender.


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YJ
3.4 /5
Most Helpful

Admission

I have taken BSM as I have always wanted to be in a field of sports. I have this dream of being a best sports women. & I have been working to achieve this since many years. So as it's my dream and my passion to to be in this field. I have never thought of not choosing it over any other course. And my Admission procedure was like I had given an Exam of SMAT- Sports Management Admission Test Entrance exam whic is of 80 Marks. In which I have scored 50 out of 80, and we have to score just the 50% in this exam of smat then i gave my interview which is of 120 Marks. Which I have also passed as we have to score 60% collectively within both of these stages. And hence I got my Admission. Also you can Re apply for SMAT if you didn't clear it in the first go.

Campus Life

IISM being a sports institute, is more of about the extracurricular activities. As being a sports students its necessary for us to get more exposure in this field. IISM is for both male and female who are interested in sports. And being a female I have never any kind of discrimination here. It's amazing to be here.


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Fee Structure And Facilities

The fees for my course is Rs.7,04,000 for the duration of 3 years but it is dependant on the approval of university so it can change accordingly. This is expensive for most of the students so the college has a tie up with the HDFC bank and helps us attain a student loan.

Campus Life

Since this is a sports college, there is no doubt that there are a lot of sports activities organised. Both the teachers and students take an active participation in all the events. Apart from that, there are events, convocation, and orientation for the students.


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Fee Structure And Facilities

The fee structure of the program is around 70 thousand which is very feasible as per the demands and popularity of the course among the students. Hence, it will not be wrong to say that the fees is affordable as per the education and facilities provided by the institution.

Faculty

The faculty of the college is very dedicated and professional. They are well versed in their respective subjects and focuses on imparting quality education to their students. They are professional and teach the students with complete dedication.


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Admission

On appearing eamcet examination. I have qualified and got a rank, through the councilling I got seat in this college. based on merit list in the college confirmed seat. For me based on the rank list given by jntu to our college they will give gadimission to us.

Campus Life

Well organized, well participated, all round events, supportive to sports. attendance given, students committee formed. They do everything. Venue mostly college. IVs are taken. Well organized, well participated, all round events, supportive to sports.


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Course Curriculum Overview

Our curriculum was for three years and we covered the theory of both management and coaching in the field of sports. The management part included the planning, organizing, managing and operating for various types of sporting ventures. On the other hand coaching established a foundational base for us to be well equipped with the knowledge of everything that goes on the field from technology to direction.

Admission

After completing my 10+2 i always wished to pursue my career in Sports so my first aim was to register for this college as it offers wide scope in sports. So i register for myself with all the required documents. Post registration i received a confirmation call and my selection was done.


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