University of Edinburgh Marketing Programs

University of Edinburgh’s Marketing Programs will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. These programs aim to produce critical, reflective marketers and emphasises the integration of theory and practice with the skills and knowledge required by employers.
You will be able to:

• Critically evaluate the key analytical frameworks and tools used in marketing
• Apply key marketing theories, frameworks and tools to solve marketing problems
• Utilise information on a firm’s external and internal marketing environment to identify and prioritise appropriate marketing strategies
• Exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment
• Critically evaluate the marketing function and the role it plays in achieving organisational success both in commercial and non-commercial settings to produce critical, reflective marketers and emphasises the integration of theory and practice with the skills and knowledge required by employers.