Dr. Ajay Patil works as the HOD of BBA at IIMR Indore, with an MBA and PhD in management from IMS DAVV. With over 15 years of experience in the fields of teaching, learning and industry, he has a proven track record of success in various leadership positions. He has attended more than 20 workshops and has more than 15 publications in journals of national and international repute. Moreover, he was awarded the Best Faculty Award in 2020.

Dr. Patil’s passion for Management and Marketing led him to pursue advanced education and his Ph.D. research is focused on Social Marketing. He has applied his knowledge and skills in a variety of industries, including Amul, Coca-Cola, and ICICI, where he has held leadership roles in companies of various sizes. As a result, he has honed his ability to develop and implement effective business strategies, manage teams, and drive organisational success.

Indore Institute of Management and Research

What is the latest program that you are offering in your institute/dept. which will help students outperform and stand apart from the crowd?

Our institute and our department now offer a cutting-edge BBA program. The latest BBA program incorporates the latest trends, technology and business practices of the branch. Our BBA programs cover a wide range of business disciplines, such as finance, marketing, human resources, operations, and strategy. This helps provide students with a holistic understanding of how organisations function.

What are the factors that make this program the best for the students to opt?

The program stands out for its comprehensive curriculum, combining theoretical knowledge with practical, industry-exposed applications. We also focus on developing essential soft skills in our students. The BBA program provides a broad understanding of various business disciplines, laying a solid foundation for diverse career paths.

What are the best practices in the course you’re offering?

The best practices in our program include interactive learning, SIGs and certificate courses. We also make use of case studies, real-world simulations, industry guest lectures, and internships to give students real-world experience. The BBA program incorporates practical elements like case studies, internships, and real-world projects to bridge theoretical knowledge with practical application. It provides insight into emerging business models and global market trends while promoting critical thinking and problem-solving skills in students.

How does the program ensure that students are being prepared for the future?

The program ensures that students are prepared for the future by incorporating future-oriented subjects like IT and analytics basics that emphasise adaptability and promote entrepreneurial spirit. The BBA program ensures students are prepared for the future by offering a current and relevant curriculum, integrating technology, fostering industry connections, and providing practical experiences.

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How did you train yourself/faculty to deliver this program to the students?

Faculty members receive regular training, indulge in research, attend seminars and participate in industry collaborations. All of these activities help them update themselves with the latest business methods, ensuring they can deliver program content effectively. This comprehensive approach ensures faculty readiness and ongoing improvement in program delivery.

How do you tend to build an industry connect with this program?

We build strong links with industry through internships, industry projects and collaborations with experts, ensuring students gain exposure to the real world and the network connectivity involved. We foster ongoing collaborations with businesses, invite industry professionals as guest speakers, and facilitate student engagement in real-world business scenarios for practical exposure and networking opportunities.

What were the challenges that you faced while inculcating this program in your curriculum? 

Our challenges may include regular updating of curriculum content and adapting to changing industry needs. We also need to ensure the faculty’s expertise is consistent with the program direction and students grasping power for the same. We are working actively to remove these problems from our institute.

What are the types of projects that the students are working on through this program?

Our students participate in a variety of projects, including business plans, market analyzes and consulting projects. We allow them to apply their knowledge of the program theory to real-life situations. They get to pick the project topic according to their interests and complete it to the end.

What are the benefits and career options after pursuing this course? 

Our program graduates can pursue careers in a variety of fields, such as marketing, finance, human resources and business. The program equips students with a flexible skill set, making them attractive to many employers. It includes many career options, like roles in management, marketing, finance, human resources, and entrepreneurship, etc.