Master of Science [M.S] [TechInnovation] From National University of Ireland, Galway

?The aim of this course is to teach people how identify commercial needs, respond to the need in the form of a high level solution, test the viability of that solution, develop a commercial repose and create a company or a new business unit within an existing company, with a particular focus on innovation-driven enterprises that can scale up. We have chosen the successful "Disciplined Entrepreneurship" 24-step process from MIT as the basis for our approach. The course will include working through issues of market analysis, technology viability assessment, competitive positioning, team building, product lifecycle planning, marketing strategy, sales channel analysis, and with a strong emphasis on the entrepreneur/intrapreneur as a salesperson.