Question:
Which among the following is NOT a principle of public relations management as given by Arthur W. Page, as a means of implementing his philosophy?
Which among the following is NOT a principle of public relations management as given by Arthur W. Page, as a means of implementing his philosophy?
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Do not confuse Henri Fayol's general management principles (like Esprit de corps, Unity of Command, Division of Work) with Arthur W. Page's 7 Principles of Public Relations!
Updated On: Sep 14, 2026
- Listen to the customer
- Manage for tomorrow
- Espirit-de-corps
- Conduct public relations
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Verified By Collegedunia
The Correct Option is C
Solution and Explanation
Concept:
Arthur W. Page was a pioneer in corporate public relations management and the vice president of AT&T.
He established the Page Principles to guide ethical, transparent, and proactive public relations practice.
Step 1: The Seven Page Principles of Public Relations Management:
1. Tell the truth: Let the public know what is happening with honest and accurate information.
2. Prove it with action: 90% of good public relations is determined by what an organization does, and only 10% by what it says.
3. Listen to the customer: Understand consumer expectations, needs, and feedback to guide organizational policy.
4. Manage for tomorrow: Anticipate public reaction and eliminate practices that create difficulties.
5. Conduct public relations as if the whole company depends on it: Corporate strategy and public relations are inseparable.
6. Realize a company's true character is expressed by its people: Every employee represents the company.
7. Remain calm, patient and good-humored: Build long-term goodwill through steady and thoughtful communication.
Step 2: Identifying the Distractor:
Esprit de corps (promoting team spirit and harmony among workers) is one of the 14 classical principles of general management formulated by Henri Fayol, not a principle of Arthur W. Page.
Step 3: Evaluating the Options:
Listen to the customer (Option A), Manage for tomorrow (Option B), and Conduct public relations as if the whole company depends on it (Option D) are authentic Page Principles.
Espirit-de-corps (Option C) is NOT one of Arthur W. Page's principles.
Final Answer:
Therefore, the correct answer is (C) Espirit-de-corps.
Arthur W. Page was a pioneer in corporate public relations management and the vice president of AT&T.
He established the Page Principles to guide ethical, transparent, and proactive public relations practice.
Step 1: The Seven Page Principles of Public Relations Management:
1. Tell the truth: Let the public know what is happening with honest and accurate information.
2. Prove it with action: 90% of good public relations is determined by what an organization does, and only 10% by what it says.
3. Listen to the customer: Understand consumer expectations, needs, and feedback to guide organizational policy.
4. Manage for tomorrow: Anticipate public reaction and eliminate practices that create difficulties.
5. Conduct public relations as if the whole company depends on it: Corporate strategy and public relations are inseparable.
6. Realize a company's true character is expressed by its people: Every employee represents the company.
7. Remain calm, patient and good-humored: Build long-term goodwill through steady and thoughtful communication.
Step 2: Identifying the Distractor:
Esprit de corps (promoting team spirit and harmony among workers) is one of the 14 classical principles of general management formulated by Henri Fayol, not a principle of Arthur W. Page.
Step 3: Evaluating the Options:
Listen to the customer (Option A), Manage for tomorrow (Option B), and Conduct public relations as if the whole company depends on it (Option D) are authentic Page Principles.
Espirit-de-corps (Option C) is NOT one of Arthur W. Page's principles.
Final Answer:
Therefore, the correct answer is (C) Espirit-de-corps.
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