List of practice Questions

Visual Merchandiser takes care of the _____________ representing a seasonal theme.

Housekeeping Supervisor supervises the _____________.

Retail supervisor is responsible for maintenance or change in _______displays including those required for periodic sale events.

The responsibilities towards customers are to maintain and also increase the_______ of the enterprise among its customers.

Write the expanded form of FIGs.

Which of the following is not a characteristic of entrepreneurship?

______ are like new pages, which are added to separate different topics in a presentation.

How does intrinsic motivation occur?

Which of the following is not related to positive attitude?

A statement which conveys the exact message that you are trying to convey to the other person is called a/an _____________ statement.

Discuss the advantages and disadvantages of Social Media Marketing.

What is Integrated Marketing Communication (IMC), and why is it important?

Discuss the factors that determine the choice of a distribution channel for a firm.

Identify the level of channel starting from Producer to Retailer to Consumer.

Distinguish between Direct and Indirect channels of distribution.

What are the functions of a wholesaler in the distribution chain?

Define Psychological Pricing and provide a real-life example.

Discuss the factors that influence the fixation of price for a product.

What is Cost-plus Pricing, and how is it calculated?

Explain the difference between Market Skimming and Market Penetration pricing strategies.

Briefly explain the different stages of the Product Life Cycle (PLC).

Define Product Bundling and give an example of how it is used by marketers.

Discuss the characteristics that should be kept in mind while choosing a good brand name.

What are the three essential components of a product?

Explain how labelling acts as a "silent salesman" for a brand.