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mention three mental qualities of a good salesman
Question:
Mention three mental qualities of a good salesman.
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{Three Mental Qualities:}
{Self-Confidence:} Belief in self and product
{Patience \& Perseverance:} Handle rejection, keep trying
{Empathy:} Understand customer needs and feelings
WBBSE XII - 2026
WBBSE XII
Updated On:
Feb 24, 2026
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Solution and Explanation
A successful salesman requires a combination of various qualities. Here are three important mental qualities of a good salesman:
1. Self-Confidence
A good salesman must have complete faith in himself, his abilities, and his product.
Self-confidence helps in approaching customers boldly and handling objections effectively.
Confident salespeople inspire trust and credibility in customers.
Without confidence, even a well-prepared salesperson may fail to convince prospects.
Example: A confident salesman can handle rejection positively and continue pursuing the next prospect without losing morale.
2. Patience and Perseverance
Selling requires repeated efforts and the ability to handle delays, objections, and rejections.
A patient salesman listens to customers carefully without interrupting.
Perseverance means not giving up after initial failures and continuously following up with prospects.
Many sales are closed after multiple follow-ups, requiring sustained mental effort.
Example: A real estate agent may need to show properties many times before a client finally decides to buy.
3. Empathy and Understanding
Empathy is the ability to understand and relate to the customer's needs, feelings, and perspectives.
A good salesman puts himself in the customer's shoes to understand their problems and requirements.
This helps in suggesting the most suitable products and building long-term relationships.
Empathetic salespeople are trusted more and create loyal customers.
Example: A medical representative understands a doctor's requirements and suggests medicines that genuinely help patients.
Additional Mental Qualities (for reference):
Optimism:
Positive attitude even in difficult situations
Alertness:
Quick thinking and adaptability to changing situations
Imagination:
Creative approach to problem-solving and presentation
Memory:
Remembering customer names, preferences, and past interactions
Enthusiasm:
Genuine interest and energy in selling
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