List of top Mass Media Questions on Advertising

Explain the concept of market segmentation and its importance in targeting consumers.

Differentiate between Institutional (Corporate) and Informational advertising.

Outline the pre-work an organisation must complete before launching an advertising campaign.

Explain Public Service Advertising (PSA), Covert Advertising, and Point-of-Purchase (POP) advertising.

Identify the correct sequence of following stages in an advertising campaign:
(A) Brief to the client
(B) Promotion
(C) Media Planning
(D) Research
Choose the correct answer from the options given below:

Advertisement of a Tour and Travel agency, whose target audience is young adults, shall use which form of media to catch maximum eyeballs?

Who among these is known as the 'Father of Advertising'?

Match List - I with List - II.

List - I (Form of advertising)		List - II (Content and Objective)
(A)	Public Service Advertising	(I)	Personal form of advertising
(B)	Direct Mail	(II)	Competitive market
(C)	Informational Advertising	(III)	Social awareness
(D)	Comparative Advertising	(IV)	New product is introduced

Choose the correct answer from the options given below :

Identify the advantages of Radio Advertising :
(A) They deliver the message immediately
(B) They have very high frequency even in a single
(C) It has a captive audience
(D) It has a local appeal
(E) It is a costly but effective production
Choose the correct answer from the options given below :

Identity the function / purposes of advertising from the following options:
(A) It re-introduces a product in the media
 (B) It sustains interest in an existing brand
 (C) It blurs the distinction of a product from its competitors
 (D) It affects new demand
 (E) It limits the sales of a product
Choose the correct answer from the options given below:

'Bournvita Quiz Contest', the popular quiz programme on radio was broadcast by :