Question

Outline the pre-work an organisation must complete before launching an advertising campaign.

Hint:

{Pre-work = Research + Objectives + Audience + Budget + Message + Media} Strong planning leads to a successful advertising campaign.

Answer 1

Concept: Before launching an advertising campaign, an organisation must carry out systematic planning and preparation. This pre-work ensures that the campaign is aligned with business goals, reaches the right audience, and delivers effective results.
Explanation: The major pre-work required before launching an advertising campaign includes:

• Market research: Study market trends, customer preferences, competitors, and demand patterns.
• Defining advertising objectives: Clearly identify the purpose of the campaign (awareness, persuasion, reminder, brand building).
• Target audience identification: Segment and select the specific consumer group to be addressed.
• Budget determination: Decide the amount of funds available for the campaign.
• Message development: Create the core message, theme, and value proposition to be communicated.
• Media planning: Select suitable media channels such as TV, digital platforms, print, radio, or outdoor advertising.
• Creative strategy: Develop visuals, slogans, and storytelling elements to attract attention.
• Legal and ethical review: Ensure compliance with advertising standards and regulations.
• Scheduling and timing: Decide campaign duration and launch timing for maximum impact.

Proper pre-campaign preparation improves effectiveness, minimizes risks, and ensures better return on investment.