University of South Florida Tampa marketing programs

The marketing programs at USF prepare students for initial entry and management positions in many areas of marketing with a curriculum that is concerned with:

• Understanding how to attract and retain customers;
• Having the ability to find and analyze information;
• Being able to design, collect, and analyze marketing information to be used in managerial decision-making;
• Using digital and traditional media to reach customers;
• Having personal communication skills that businesses demand;
• Being capable of writing an actionable marketing plan;
• Understanding and being able to apply the latest marketing concepts, including marketing automation.