Master of Business Administration [M.B.A] (Marketing)
Field of Study:
$35,693 /Yr
Marketing Specialization (Pick Four):
- Entrepreneurship Sales & Marketing (MBAMKT 668) (on campus)
This course prepares you for an entry level sales and marketing position in a startup initiative, as well as prepares you to launch your own sales and marketing initiative in your own startup. You’ll experience live role play scenarios with experienced sales and marketing entrepreneurs for the multiple areas of responsibilities and interactions within a startup organization, as well as outward facing prospect and customer responsibilities and interactions that are required in a startup. You’ll get exposure to the overall process and tools that drive a sales/marketing organization in a startup. You’ll also be provided preparation assistance and given priority consideration to the internships offered through UMass Boston's Student Entrepreneurship Program (StEP) - Marketing Research (MBAMKT 671) (on campus)
Improve your ability to use research as a formalized means of obtaining information to be used in making decisions in the context of increasingly globalized, diverse, and information-oriented marketplaces, business worlds, and nonprofit organizations. During the information collection, analysis, and report process, you’ll learn a set of fundamental marketing research skills of problem formulation, research design, measurement scale development, questionnaire design, data collection, basic and multivariate data analysis, report writing, and presentation. - Marketing Communications (MBAMKT 673) (on campus)
Develop an integrated communications strategy, blending individual external elements such as advertising, personal selling, sales promotion (including direct marketing and trade shows), and publicity with internal communications. The course is managerial in nature and provides you with the necessary ability to analyze, plan, implement, and control marketing communications programs. - International Marketing (MBAMKT 674) (on campus)
Explore a systematic treatment of marketing on a global scale. Learn about the world market environment and its characteristics; identifying opportunities; and the development, implementation, and control of multinational marketing programs. - Brand Management (MBAMKT 684) (online and on campus)
To successfully compete in today's global economy, companies and marketers must learn the concepts, techniques, and guidelines to build and manage strong brands. This course will help you understand brand management process. You’ll learn how to 1) establish strong and competitive positions, 2) create brand resonance with customers, 3) integrate brand marketing programs, 4) align internal and external marketing activities, 5) understand the ROI of marketing investments, 6) leverage brand equity across categories and markets, 7) achieve market balance in managing rand equity over time, 8) design and implement brand strategies, and 9) envision the future of branding, etc. As a key learning outcome, a Brand Audit project will be conducted by students in groups.
Important Dates
Event | Application Date |
---|---|
Priority Application Deadline For Summer 2024 Intake | |
Tuition Fees
Year | 1st Year Fees |
---|---|
Tuition Fees | $35693 |
Other Expenses
Head | Avg Cost Per Year |
---|---|
Housing and Board | $18414 |
Health Insurance | $4109 |
Books and supply | $1200 |
Total Cost | $23723 |
Eligibility & Entry Requirement
Academic Eligibility:
- Applicants must hold a bachelor’s degree in Business Administration or equivalent from a recognized institution.
- A GPA of at least 3.0/4.0 is required to be eligible for the program.
Indian Student Eligibility:
- Students must complete an undergraduate degree with first-class in a relevant field from a highly ranked university in India.
- Or, students completed a master's degree with first-class in a relevant field from a recognized institution.
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.
Scores Required
Required Document List
The following required documents are:
- Resume/CV: It is the outline of academic achievements and/or awards, publications, relevant work, and/or volunteer experience.
- Two Letter of Recommendation: Letter of recommendation (combination of professional and academic recommenders) which includes information about the student, their connection with the person they are recommending, their qualification, and the specific skills they have.
- Statement of Purpose: This statement must describe your qualifications and the objectives of your intended educational program.
- Statement of Intent: Reasons or intentions for pursuing studies in this program, including a description of prior experience.
- Official Transcripts: Applicants who have attended and/or received degrees from institutions outside the US must provide certified copies and certified English translations of transcripts or records of all previous post-secondary education and of all degrees conferred.
- ELP Scores: Students have to submit their English language proficiency scores like IELTS, TOEFL, or other test scores.
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Career and Placement after Course
- Customer Relationship Management
- Competitive Marketing
- Analytical Marketing
- Channel Head
- Brand Manager
- Asset Manager
- Media Planner
- Corporate Communications Head
Scholarship Grants & Financial Aids
Name | Scholarship Per Student | Level of Study | Type | |
---|---|---|---|---|
VueVille Future Technology Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
Chuan Ai Lu Engstrom Memorial Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
Aga khan Foundation Scholarships | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based | |
Prodigy Finance-GyanDhan Scholarship | Scholarship per student$ 2,500/Yr$2,500 | Level Of StudyMaster | TypeMerit-Based | |
QS Leadership Scholarship | Scholarship per student$ 10,000/Yr$10,000 | Level Of StudyMaster | TypeMerit-Based | |
KC Mahindra Scholarship | Scholarship per student$ 10 L/Yr$1,000,000 | Level Of StudyMaster | TypeMerit-Based |
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