Courses at York St John University

Master of Science [M.Sc] [Digital Marketing and Data Analytics] From York St John University

York, EnglandLocation
UniversitySchool type
Estd1841established year
Public
Partner [4 Courses]

Master of Science [M.Sc] (Digital Marketing and Data Analytics)

18 months
full time
Online & Dual Degree

$11,520 /Yr

£9,000 /Yr

The aim of this programme is to develop students` critical understanding and self-awareness of digital marketing and data analytics. 

This program bring together relevant academic theory and research with practical activities. This ensures student have a deep understanding of digital marketing activities within organisations. By studying with us, student will:

  • Develop a critical awareness of the key concepts of digital marketing, data analytics and organisational strategy.
  • Explore online visitor and buyer behaviour.
  • develop the ability to connect theory with practice in creative and innovative ways.
  • Map customer journeys.
  • Investigate mobile and social media marketing.
  • Investigate the impact of digital marketing and data analytics within organisations.
  • Suggest, discuss and analyse solutions to problems within business. 
  • Apply the theories and techniques learnt to complete projects and assignments.
  • Enhance life-long learning skills to work with self-direction and originality.

This course is studied via distance learning.

The course is delivered entirely online. 


Important Dates

EventApplication Date
Application Deadline For 2024 Intake Apr 30, 2024

Tuition Fees

Year1st Year Fees
Tuition Fees$11520 (GBP 9000)

Eligibility & Entry Requirement

Academic Eligibility:

  • Entry onto this Master’s Degree requires a minimum of a 2:2 Undergraduate honors degree in a related discipline from a UK or NARIC listed institution.

Work Experience:

  • 2 years of experience required in related discipline

Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL iBT (home edition also accepted) or any equivalent test to get admission to this program


Scores Required

75 / 120

Avg. Score in

TOEFL

6 / 9

Avg. Score in

IELTS

46 / 90

Avg. Score in

PTE

  • IELTS – 6.0 or equivalent (with no skill below 5.5).
  • TOEFL iBT – Overall score of 75 (Listening 17, Reading 18, Speaking 20, Writing 20), other forms of TOEFL are not acceptable
  • PTE – Overall score of 46 (Listening: minimum level 36 ,Speaking: minimum level 36  ,Reading: minimum level 36  ,Writing: minimum level 36)

Required Document List

  • Candidate Statement
  • Copies of qualifications (translated into English where necessary)
  • Proof of English Language level
  • Academic references
  • Copy of passport photo page and any previous UK visas
  • CV.

Ranking

2021

The Guardian logo
Business 96 out of 150 in Global Ranking
( #73 out of 109 in UK 2021)

Similar Programs

ProgramImportant DateTotal FeesMedian Exams ScoreAction
Application Deadline For 2024 Intake (31st Jul 2024)
USD 27,136 /Yr
GBP 21,200 /Yr
  • IELTS: 6
  • TOEFL: 85
  • PTE: 68
Application Deadline For 2025 Intake (12th Jan 2025)
USD 21,120 /Yr
GBP 16,500 /Yr
  • IELTS: 6.5
  • TOEFL: 89
  • PTE: 61
Application Deadline For Registration (13th Feb 2024)
USD 21,056 /Yr
GBP 16,450 /Yr
  • IELTS: 7.0
  • TOEFL: 79
  • PTE: 58
Application Deadline For 2024 Intake (1st Aug 2024)
USD 21,440 /Yr
GBP 16,750 /Yr
  • IELTS: 6.5
  • PTE: 50
  • TOEFL: 90
Application Deadline For 2025 Intake (31st Jul 2024)
USD 37,120 /Yr
GBP 29,000 /Yr
  • IELTS: 6.5
  • TOEFL: 90
  • PTE: 62
  • GRE: 300

Career and Placement after Course

  • Social Media Marketing (SMM)
  • Search Engine Marketing (SEM)
  • Web Developer and Web Designer
  • Content Writer
  • Digital Agency Account Manager

Scholarship Grants & Financial Aids

NameScholarship Per StudentLevel of StudyType
Aviva ScholarshipsScholarship per studentVariable AmountLevel Of StudyBachelorTypeMerit-Based
Collegedunia $150 Scholarship ProgramScholarship per student$ 192/Yr$150Level Of StudyBachelorTypeMerit-Based
Commonwealth Shared ScholarshipsScholarship per studentVariable AmountLevel Of StudyMasterTypeMerit-Based
Chevening ScholarshipScholarship per studentVariable AmountLevel Of StudyMasterTypeMerit-Based
University of Nottingham ScholarshipsScholarship per studentVariable AmountLevel Of StudyBachelorTypeCollege-Specific
JN Tata Endowment ScholarshipScholarship per studentVariable AmountLevel Of StudyDoctorateTypeMerit-Based


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