Question:
______ was a nationwide communication campaign for generating awareness about HIV/AIDS.
______ was a nationwide communication campaign for generating awareness about HIV/AIDS.
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Remember key campaign objectives:
Red Ribbon Express $\rightarrow$ HIV/AIDS awareness.
Jago Grahak Jago $\rightarrow$ Consumer awareness.
Project Village Chhatera $\rightarrow$ Rural development journalism.
Red Ribbon Express $\rightarrow$ HIV/AIDS awareness.
Jago Grahak Jago $\rightarrow$ Consumer awareness.
Project Village Chhatera $\rightarrow$ Rural development journalism.
Updated On: Sep 14, 2026
- Jago Grahak Jago
- Red Ribbon Express
- Project Village Chhatera
- Swachh Bharat Mission
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Verified By Collegedunia
The Correct Option is B
Solution and Explanation
Concept:
Public health communication campaigns utilize multi-media strategies, mobile exhibitions, and community engagement to eliminate stigma, provide testing, and foster nationwide health literacy.
Step 1: The Red Ribbon Express Initiative:
The Red Ribbon Express was a landmark nationwide mass communication and awareness campaign on wheels launched in India on World AIDS Day (1st December 2007).
Spearheaded by the National AIDS Control Organisation (NACO), Rajiv Gandhi Foundation, and Indian Railways, the specially designed train traversed thousands of kilometres across rural and urban India.
It featured interactive exhibition coaches, counselling centres, and diagnostic facilities to educate the masses on HIV/AIDS prevention, reduce social discrimination, and promote health services.
Step 2: Analyzing Other Campaigns:
“Jago Grahak Jago” is a multi-media campaign launched by the Ministry of Consumer Affairs to empower consumers regarding their rights and responsibilities.
“Project Village Chhatera” was a pioneering rural reporting project initiated in 1969 by the newspaper Hindustan Times to highlight village realities.
“Swachh Bharat Mission” is a nationwide cleanliness drive launched in 2014 focusing on universal sanitation and open-defecation-free status.
Step 3: Evaluating the Options:
The Red Ribbon Express specifically addresses nationwide awareness regarding HIV/AIDS.
Final Answer:
Therefore, the correct answer is (B) Red Ribbon Express.
Public health communication campaigns utilize multi-media strategies, mobile exhibitions, and community engagement to eliminate stigma, provide testing, and foster nationwide health literacy.
Step 1: The Red Ribbon Express Initiative:
The Red Ribbon Express was a landmark nationwide mass communication and awareness campaign on wheels launched in India on World AIDS Day (1st December 2007).
Spearheaded by the National AIDS Control Organisation (NACO), Rajiv Gandhi Foundation, and Indian Railways, the specially designed train traversed thousands of kilometres across rural and urban India.
It featured interactive exhibition coaches, counselling centres, and diagnostic facilities to educate the masses on HIV/AIDS prevention, reduce social discrimination, and promote health services.
Step 2: Analyzing Other Campaigns:
“Jago Grahak Jago” is a multi-media campaign launched by the Ministry of Consumer Affairs to empower consumers regarding their rights and responsibilities.
“Project Village Chhatera” was a pioneering rural reporting project initiated in 1969 by the newspaper Hindustan Times to highlight village realities.
“Swachh Bharat Mission” is a nationwide cleanliness drive launched in 2014 focusing on universal sanitation and open-defecation-free status.
Step 3: Evaluating the Options:
The Red Ribbon Express specifically addresses nationwide awareness regarding HIV/AIDS.
Final Answer:
Therefore, the correct answer is (B) Red Ribbon Express.
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