2,4,6-Trinitrochlorobenzene is more reactive towards nucleophilic substitution because the nitro (\( \text{NO}_2 \)) groups present on the benzene ring are electron-withdrawing in nature. These groups pull electron density away from the ring, making the carbon-chlorine bond weaker and easier to break, facilitating nucleophilic attack. In contrast, chlorobenzene does not have such electron-withdrawing groups, making it less reactive towards nucleophilic substitution.