List of top Mass Media Questions on Connectedness with the audience

Match List - I with List - II.
List - IList - II
(A)Magic Bullet Theory(I)Paul Lazarsfeld
(B)Personal Influence Theory(II)Elihu Katz
(C)Mass Audience Theory(III)Harold Lasswell
(D)Uses and Gratifications Theory(IV)Herbert Blumer
Choose the correct answer from the options given below :
The technique used to develop audience flow by grouping together programs with similar appeals is called?