List of top Entrepreneurship Questions on Marketing Management

Give the meaning of promotion as a ‘promotion strategy'. Explain any two approaches a company can use to promote its products.

Give the meaning of ‘sales strategy'. Explain two basic types of sales strategies.

State any six reasons why a substantial number of entrepreneurs prefer to form a private company in spite of certain restrictions imposed on it under the Companies Act.

‘Selection of a product or service will depend upon many factors.' While assessing the market, an entrepreneur has to prepare details based on these factors. Explain any two such factors.

'Price skimming' is used :

Discuss the various techniques of sales promotion.

Discuss the various marketing strategies used in a business.

Discuss the various factors affecting the channels of distribution.

Discuss different tools of promotion.

What are the factors affecting market assessment ?

Give any two differences between marketing and selling.

What are the different channels of distribution ?

Price policy is in favour of

Marketing concept is

Personal selling is

Maximum wide scope is of

The characteristics of good brand are

What is After-Sale Service?

State any two elements of marketing.

For business, marketing is

Match List-I with List-II.

List-I		List-II
(A)	Producer→ Consumer	(I)	One level
(B)	Producer → Retailer → Consumer	(II)	Three level
(C)	Producer → Wholesaler → Retailer → Consumer	(III)	Direct level
(D)	Producer → Agent → Wholesaler → Consumer → Retailer	(IV)	Two level

Choose the correct answer from the options given below:

Match List-I with List-II.

List-I		List-II
(A)	Force acquisition	(I)	Back flip Acquisition
(B)	Purchasing company becomes subsidiary of purchased company	(II)	Reverse Acquisition
(C)	Private company taking over a public company	(III)	Friendly Acquisition
(D)	Cordial acquisition	(IV)	Hostile Acquisition

Choose the correct answer from the options given below:

Match List-I with List-II.

List-I		List-II
(A)	Product	(I)	Distribution channel
(B)	Price	(II)	Popularity about product
(C)	Place	(III)	Brands, packing, labelling
(D)	Promotion	(IV)	Skimming price, Penetration Price

Choose the correct answer from the options given below:

Which of the following are the components of sales strategy.
(A) Product placement
(B) Core selling strategies
(C) Testimonials
(D) Price
(E) Promotion
Choose the correct answer from the options given below:

Mukesh has created a new brand of clothes for babies below the age of 5 years. He wants to use below the line strategy. Which method he must not use under below the line strategy.