List of top Entrepreneurship Questions on Marketing Management

Discuss the various techniques of sales promotion.

Discuss the various marketing strategies used in a business.

Discuss the various factors affecting the channels of distribution.

Discuss different tools of promotion.

What are the factors affecting market assessment ?

Give any two differences between marketing and selling.

What are the different channels of distribution ?

Marketing concept is

Price policy is in favour of

Personal selling is

Maximum wide scope is of

The characteristics of good brand are

What is After-Sale Service?

State any two elements of marketing.

For business, marketing is

Match List-I with List-II.

List-I		List-II
(A)	Force acquisition	(I)	Back flip Acquisition
(B)	Purchasing company becomes subsidiary of purchased company	(II)	Reverse Acquisition
(C)	Private company taking over a public company	(III)	Friendly Acquisition
(D)	Cordial acquisition	(IV)	Hostile Acquisition

Choose the correct answer from the options given below:

Match List-I with List-II.

List-I		List-II
(A)	Product	(I)	Distribution channel
(B)	Price	(II)	Popularity about product
(C)	Place	(III)	Brands, packing, labelling
(D)	Promotion	(IV)	Skimming price, Penetration Price

Choose the correct answer from the options given below:

Match List-I with List-II.

List-I		List-II
(A)	Producer→ Consumer	(I)	One level
(B)	Producer → Retailer → Consumer	(II)	Three level
(C)	Producer → Wholesaler → Retailer → Consumer	(III)	Direct level
(D)	Producer → Agent → Wholesaler → Consumer → Retailer	(IV)	Two level

Choose the correct answer from the options given below:

Which of the following are the components of sales strategy.
(A) Product placement
(B) Core selling strategies
(C) Testimonials
(D) Price
(E) Promotion
Choose the correct answer from the options given below:

Mukesh has created a new brand of clothes for babies below the age of 5 years. He wants to use below the line strategy. Which method he must not use under below the line strategy.

For the selling of customised products the marketing process requires, which channel of distribution from the following?

It creates cost control and cost reduction pressures from the start, leading to greater efficiency. The statement is an advantage of which pricing method:

A direct sale by a company of its securities to a limited number of investors is called: