How to Become a Freelance Copywriter: Types, Steps to Follow, Top Courses, Abroad, and Salary 2024

Types of Freelance Copywriters

There are 9 essential types of Freelance Copywriters. They are listed below:

Freelance Market Copywriters

• They write social media content, online display advertisements, flyers and billboards, direct mail, etc. 
• They are the most common type of copywriters existing today.

Freelance Social Media Copywriters

• They write captions, content, quotes, etc., for social media pages to get a high reach amongst the audience. 
• They promote pages with their content and practical usage of words.

Freelance Brand Copywriters

• They prepare samples of tests and surveys so that the brand can get to know their stats in the market.

Freelance Direct Response Copywriters

• Pop-ups, landing pages, limited-time offer explanations, etc., are done by these copywriters.

Freelance Technical Copywriters

• They write technical content related to technology or science. 
• They try to cover every latest research happening in different parts of the world.

Freelance Public Relations Copywriters

• They write content about various events in the organization and share the copy with other media outlets to promote the institute.

Freelance Thought Leadership Copywriters

• They cover topics related to personality development, working lifestyle, and office hour routines. 
• They do not sell their copies. It is for the betterment of the employees.

Freelance SEO Copywriters

• They use keywords to promote their copy using Search Engine Optimization tools and techniques.

Freelance Email Copywriters

• As the title indicates, email copywriters create well-articulated emails for their clients.

Check: How to Become an SEO Analyst

How to Become a Freelance Copywriter in India?

To become a Freelance Copywriter, the essential quality that a person must develop is reading. Reading increases vocabulary improves the flow of writing the content, and improves the formation of sentences (by breaking grammar rules). 

• A copywriter must have the zeal to research as much as they can. More relevant content, to the point, will be the article, and better will be the quality. 
• Try to learn new editing and writing software and tools. Get familiar with them because they will enhance your copies. 
• Finally, develop blogging and photography skills. Creative writing must have a creative photograph to make it more appealing to the audience.
• Lastly, create a portfolio of your best works. If you have numerous best works, attach them all. It will assist you in pitching for a job.

Check: Internet Marketing Courses

Courses to Become a Freelance Copywriter

One can get online courses and relevant certificates from standard websites. However, quality work matters more than quantity. So grab quality online certificates from trusted websites. 

One can pursue a Bachelor's degree in English, Journalism, and Communication from different parts of India. It will improve your English and communication skills.

BA in English (Hons)

• BA in English allows students to read and write plays, novels, and poetry of different genres. 
• In addition, students study a variety of literature, sociocultural, and political issues concerning contemporary English. 
• The BA English (Hons) course consists of literary analyses, cultural diversity, critical thinking, and communication skills through the curriculum.

Admission Process

Every college conducts its entrance exam, which the students need to qualify for pursuing the course. Students must check the official websites of the colleges to which they want to take admitted.

Eligibility Criteria

• There is no age limit to get this course.
• Students must have passed 12th with 50% or equivalent CGPA to get admission to various colleges.
• Check the rest of the eligibility details from the institute's website.

Entrance Examinations

To get admission to one of the top colleges in India, the student must qualify for the entrance exam conducted by the college. Some crucial exams include:

Top Colleges

Check: BA English Admission

BA in Journalism

• BA in Journalism is a 3-year course for regular students and a 5-year course for part-time and integrated degree students. 
• It deals with the study of the media and news industry. 
• Any student who wishes to become a journalist or a copywriter can pursue this course.
• The course takes up to INR 1,00,000 fees annually.

Admission Process

• Colleges conduct their entrance exams that the students need to qualify. 
• Some colleges also admit students based on their merits. Check the college website regularly not to miss any announcements.

Eligibility Criteria

• There is no age limit to get this course.
• Students must have passed 12th with 50% or equivalent CGPA to get admission in various colleges.
• Check the rest of the eligibility details from the institute’s website.

Entrance Examinations

Some important entrance exams include:

BA in Communication

• BA in Communication is a 3-year program that covers advertising techniques, the philosophy of mass media, and strategic communication. 
• Mass Communication is a fascinating and challenging field with an extensive range of occupations in advertising, public relations, television broadcasting, and radio. 
• Mass Communication is the study of how content relating to organizations and individuals simultaneously communicates or passes to the entire world.

Admission Process

• Admission to this course will be made based on the performance of candidates in the qualifying exam or entrance exam.

Eligibility Criteria

• Candidates who have passed Class 12 or equivalent from a recognized board with an aggregate of at least 50% marks can apply for the BMC course.

Top Colleges

Students need to qualify for the entrance of the college of their choice. Some colleges also admit students based on their merits. Some of the top colleges with their fees are-

How to Become a Freelance Copywriter Abroad?

One does not need any specific qualifications to work abroad as a freelancer. Now, you can communicate and deliver the content whatever the client requires by sitting at your workplace or home in India. Then, build your resume and upload them on social media, promote your work to build foreign contacts, and get contracts.

Check: BA Media Studies

Benefits of Career as a Freelance Copywriter

• Freelancers are the master of their will: The harsh truth is there is no job security, but the pleasant truth is one can pen their copy anytime they want, of course, obeying the deadlines.
• Can get more than one job in hand at a time: It means more salary plus more work. One can choose how much to work according to their lifestyle and comfortability.
• Growth in personality and communication: One gets confident while working as a copywriter. Communication and verbal English improves gradually.
• Communicate with a diverse audience: Freelance Copywriters become knowledgeable with time. They communicate and write miscellaneous articles that grow their experience and knowledge.
• Develop leadership skills: Freelance Copywriters upskill their leadership ability by becoming responsible and punctual.

Check: Social Media Marketing Courses