Brand Manager Salary: In India, Per Month, For Freshers, Average Salary, Experience Wise Salary, Rank Wise Salary

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Ahana Bhaduri

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Brand Managers develop and execute strategies to build and enhance a company’s brand image and reputation. Brand strategy development, brand identity management, product and campaign management and market research and analysis are some of the major duties of a Brand Manager.

The average annual salary of a Brand Manager in India is INR 12 LPA with the highest salary being INR 32 LPA.

To become a Brand Manager, candidates have to enroll in different marketing courses after class 12. ICFAI, Sharda University, Symbiosis International University and Manipal University are some of the top colleges for brand management education. Some of the top courses that can be pursued for a career as a Brand Manager include BBA and MBA in Marketing/Advertising Management and other similar certificate and diploma courses. 

Brand Manager Salary in India

The average annual salary of a Brand Manager after gaining substantial years of experience is INR 12 LPA. The starting salary for a Brand Manager in India is 3.4 LPA while the highest salary is INR 32 LPA. The estimated monthly salary in India for Brand Managers is between INR 85,335 to INR 87,568.

Brand Managers with experience of about 5 years can earn up to INR 13.6 LPA in India. Senior Consultant and Business Consultant are top designations with average annual salaries of INR 16 LPA and INR 10 LPA respectively.

Brand Manager Salary: Experience Wise

Experienced Brand Managers are compensated more compared to new ones because of the skills they possess. Experience is one of the determining factors for deciding on a salary of a Brand Manager. The following table highlights the Brand Manager salaries based on years of experience.

Experience Years Average Annual Salary (INR)
1 - 2 years 10.5 L
2 - 3 years 12 L
3 - 4 years 13.4 L
4 - 5 years 13.3 L
5 - 6 years 13.6 L

Brand Manager Salary: Designation Wise

Brand Managers help businesses in making stronger sales by overseeing different aspects of marketing. It is a rapidly evolving profession with varied salaries depending upon the various designations. Brand Managers salaries for some of the top designations are mentioned in the table below.

Designations Average Annual Salary (INR)
Senior Brand Manager 20.1 L
Assistant Brand Manager 8.5 L
Product Manager 17 L
Sales Manager 5.1 L
Marketing Manager 6.8 L
Area Business Manager 6.4 L
Area Sales Manager 6.3 L
Category Manager 13.5 L

Brand Manager Salary: Skill Wise

Brand management is a dynamic profession that requires a varied set of skills and expertise. Brand Manager salaries according to different skills are mentioned in the following table.

Skill Set Average Annual Salary (INR)
Brand Management 12 L
Brand Strategy 6.5 L
Marketing 7 L
Advertising 5 L
Digital Marketing 3 L
Communication 8.6 L
Sales 2.5 L
Social Media 4 L

Brand Manager Salary: Qualification Wise

Brand Managers often possess a high level of education and training. Candidates with full-time degrees earn more than those with short-term courses. The following table highlights the salaries of Brand Managers at different qualification levels.

Degree Pursued Average Annual Salary (INR)
Diploma 2 - 5 L
Bachelor’s 3 - 8 L
Master’s 5 - 11 L

Brand Manager Salary: Company Wise

Brand Managers are hired by various companies because of their expertise to help them in improving the marketing aspects to achieve targets. The table below highlights the salary of some of the top recruiters of Brand Managers in India. 

Name of the Companies Average Annual Salary (INR)
Asian Paints 28.1 L
Cavinkare 21.3 L
ITC 37.4 L
Cipla 9.7 L
Nykaa 13.1 L
Flipkart 23.7 L
Nestle 31.2 L
Vivo 4.4 L
Zee Entertainment Enterprises 10.1 L

Brand Manager Salary: City Wise

Brand management is a highly competitive profession offering candidates to work in different cities. Brand management salaries vary widely on the basis of location. Brand management salaries from some of the top Indian cities are mentioned in the table below.

Name of the Cities Average Annual Salary (INR)
Gurgaon 19.2 L
Bangalore 17.8 L
Mumbai 15.9 L
New Delhi 12.6 L
Kolkata 12 L

Brand Manager Salary: Country Wise

Brand Managers are in demand across the world because of their marketing strategies and expertise for obtaining a business’s target audience. Candidates can also apply for Brand Manager jobs in other countries after completing their education. 

Some of the top countries with good pay for Brand Managers are mentioned in the table below.

Name of the Countries Average Annual Salary (INR)
USA 53.92 L
UK 62.29 L
Canada 53.97 L
Australia 60.59 L

Brand Manager Salary: FAQs

Ques. What is the average salary of a Brand Manager in India?

Ans. The average annual salary of a Brand Manager in India is INR 12 LPA with the highest salary being INR 32 LPA.

Ques. Do Brand Managers in India receive additional benefits?

Ans. Brand Managers receive benefits like health insurance, performance bonuses, paid leave, retirement plans, company-provided devices and much more in India. 

Ques. How does the experience level affect the salary of a Brand Manager?

Ans. As Brand Managers gain more experience and expertise in the field, their salary tends to increase. Professionals with years of experience and a proven track record can command higher salaries than those who are just starting.

Ques. What factors influence the salary of a Brand Manager in India?

Ans. Experience, educational qualifications, industry knowledge, company size and market demand are some of the major factors affecting the salary of a Brand Manager in India.

Ques. Are there opportunities for career growth in brand management in India?

Ans. With a strong track record, successful brand campaigns and a deep understanding of consumer behaviour, Brand Managers can easily progress to higher positions like senior director or marketing managers in India.

Ques. How does the industry affect the salary of a Brand Manager in India?

Ans. Brand Managers in sectors like FMCG, e-commerce, luxury brands and technology often command higher salaries due to the competitive nature of these industries and the value they place on effective brand management strategies. 

Ques. Name the top recruiters of Brand Managers in India.

Ans. ITC Ltd Food Division, ITC, Reckitt Benckiser, Marico and Mondelez Internationa are top recruiters of Brand Managers in India. 

Ques. Which industries are paying the most to Brand Managers in India?

Ans. FMGC, Food Processing, Internet, Pharma and Financial Services are top-paying industries for Brand Managers in India.

Ques. Which city is paying the most to Brand Managers in India?

Ans. With an average annual salary of INR 19.2 LPA, Gurgain is the best city for Brand Managers in India. 

Ques. How much a senior Brand Manager earns in India?

Ans. The average annual earning of a senior Brand Manager in India is INR 20.1 LPA.

Diploma in Sales and Marketing Management : 3 answered questions

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Ques. What should be preference order of IMT Ghaziabad courses- PGDM, PGDM marketing, PGDM finance, PGDM DCP, PGDM banking, insurance and financial services?

● Top Answer By Dhruv Chatterjee on 25 Jan 23

Ans. IMT Ghaziabad offers a variety of courses that cater to various specializations. These courses have been listed and explained in their order of preference PGDM Marketing/PGDM Full Time (Marketing): This is the most coveted program among IMT students mainly because today its alumni have acquired top positions in big firms. Other major reasons include top-notch faculty, great internship and placement opportunities in terms of role and CTC, IMT’s eligibility, and excellent performances in recognized marketing and strategy B Schools competitions. PGDM Finance/PGDM Full Time (Finance): This one is most suitable for aspirants who are interested in Finance. However, this program offers lesser opportunities than the Marketing program in terms of role and CTC.  PGDM Full Time (Operations): This program offers opportunities similar to that of Finance. But the batch size of PGDM Operations is smaller than PGDM Finance, so it may be easier to secure an internship/final placement, but the opportunities come less compared to Finance. PGDM DCP: DCP or the Dual Country Program is for those who are keen to get international exposure. Compared to an MBA from a foreign university, this program is cheaper and yet offers an opportunity to explore a different culture and learn to make decisions in an international context. This is best suitable for those who are in the Marketing domain. PGDM Banking and Financial Services (PGDM-BFS): This program was launched in 2019 and is relatively newer. It targets the core Banking and Finance sector. While the MBA program aims to provide a holistic view of management, this program solely focuses on Banking and Finance. PGDM Full Time (HR): This is the least taken course and offers very less in terms of opportunities. The courses have been arranged preference-wise so will make it easy for you to choose one.Read more
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Ques. Which college is best, GIM Goa Core PGDM or IMT Ghaziabad marketing?

● Top Answer By Shubham Tiwari on 16 Feb 23

Ans. Both IMT Ghaziabad and GIM Goa are highly reputable institutes for post-graduation in marketing. Both institutes have a strong track record of producing high-quality graduates who are well-equipped to excel in the marketing field. However, when considering which program to pursue, there are several factors to take into account such as the quality of students passing out of these colleges, placement opportunities and profiles that interest you, and your academic scores. It is recommended to research and speak with students from both institutes, as well as professionals in the field, to gain a better understanding of the curriculum, faculty, and alumni network of each institute. Additionally, if you have poor academic scores, it might be a good idea to consider a program with fewer students, to increase your chances of success. Furthermore, if you have more work experience, it would be a good idea to look into IMT Ghaziabad as it offers various opportunities for students with more experience. IMT Ghaziabad is considered to be a tier above GIM Goa in terms of ranking, brand perception, placements, and opportunities. It is ranked in the same tier as the new IIMs, SIBM, NMIMS, XIMB, SCMHRD, and MICA. Additionally, IMT Ghaziabad is known for having a strong focus on marketing as its forte. On the other hand, GIM Goa falls in the category of institutes such as KJ, Fore, BIM, etc. It is important to do your research well and make an informed decision based on your career aspirations and goals.Read more
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Ques. I got MBA PGDM in IMT-DCP and MBA marketing in Tapmi. Which is better, which should I join?

● Top Answer By Pratik Parikh on 01 May 23

Ans. Since you haven't mentioned your background or favorite stream, I'll answer generally. Both schools seem fine. You can take IMT if you want to work in marketing. In your case, DCP's fees are a bit high, but you get a good amount of exposure. You can take IMT if you want to work in marketing. In your case, DCP's fees are a bit high, but you get a good amount of exposure. Placements are a mix of your character and luck, so everything depends on both.Read more
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