Highlights -
- Top Universities - The top universities for masters in marketing analytics Australia are The University of Melbourne, The University of Sydney, amongst many others.
- Eligibility Requirements- For masters in marketing Melbourne, you need a GPA of 4.0 out of 7 and a bachelor's degree in a relevant field. Some universities might also ask for 1-2 years of work experience.
- Additional Requirements- Additionally, you would need an IELTS score of 6.5 and a TOEFL score of 79. You also need to demonstrate your interest in the subject through an SOP.
- Specializations - You can specialize in Masters in Marketing in Brand Management, Market Research, Digital Marketing, and related fields.
- Job Outcomes - After completing masters in brand management Australia, you can work as a marketing manager, brand manager, or marketing coordinator. The average annual salary for an MS graduate in marketing is around 65,000 AUD to 110,000 AUD.
- Recruiters - The top recruiters for masters in marketing in Australia are - Toluna, Monale, Paraform, and CAPITAL-e.
Masters in marketing in Australia is a specialized program covering 1.5-2 years on average. India continues to be the second-largest source country for international student enrolments in Australia, with a total number of 1,22,391 Indian students studying in Australia in 2023. Being one of the top universities in Australia, The University of Melbourne has 1300+ Indian students. The master's in marketing in Australia covers a wide range of marketing concepts, strategies, and techniques, including market research, consumer behavior, branding, digital marketing, advertising, and more.
- You can apply directly at university admission portals in Australia. You can also get admission into these courses without a Bachelor’s degree in some cases if you have proper work experience or good GMAT/GRE scores. You should get at least 6.5 in IELTS and 58-64 in PTE.
- Indian students can benefit from pursuing a marketing masters in Australia in a way that allows them to utilize their marketing skills in India to open their startups and businesses.
Table of Content
Top Universities for Masters in Marketing in Australia
Masters in Marketing from Australia can be beneficial as the country is home to some top universities in the world. In the top universities of Australia, international students can apply to the program during the second semester of the academic year. Some of the top universities for masters in marketing in Australia are tabulated below:
| University | Application Deadlines | Tuition Fees (AUD) |
|---|---|---|
| University of Melbourne | 31 October 2024 | 52,448 |
| University of New South Wales | TBA | 56,000 |
| The University of Sydney | Closed | 58,800 |
| The University of Technology Sydney | TBA | 72,144 |
| Macquarie University | Closed | 43,200 |
| Curtin University | 4 July, 2024 | 31,815 |
| Queensland University of Technology | August 1, 2024 | 32,600 |
| La Trobe University | 21 June, 2024 | 40 200 |
| Griffith University | Closed | 37,000 |
Note: 1AUD= 55.20 INR, as of 14th June, 2024
Why Study Masters in Marketing in Australia?
Australia itself is a developed country that provides various employment opportunities for Master in Marketing graduates.
- Some top universities like The University of Sydney, the University of Melbourne, The University of Newcastle, and many more provide MSc marketing Australia.
- It has been noticed that people with a master's earn 29% more than people with a bachelor's in marketing in Australia. Australia’s marketing segment workforce is forecasted to go up by 2-3% per year
- According to the Labor Market Statistics of Australia, 118,500 people will be employed as sales and marketing managers in 2024. Around 84% of workers work full-time in marketing sectors.
- Various career opportunities in the field of marketing as a Marketing Coordinator, Marketing Specialist, Marketing Researcher, and many more can be found with an average earning between 60,001 to 80,000 AUD (33.88 to 45.11 lakhs INR)
Specializations and Syllabus for Masters in Marketing in Australia
Masters in Marketing in Australia focuses on Brand Management, Market Research, Digital Marketing, and related fields. It immensely focuses on the Marketing principles of an organization, consumer relations, marketing strategies, decision-making, and research.
- Most universities provide lectures, seminars, and workshops along with group projects and practical assignments for better understanding and application of taught skills.
- Regular Business Semester Internships are also present to employ the student's skills in the environment and help them in their future employment as well.
Admissions for Masters in Marketing in Australia
One of the best features of admission in Australia is that an international student can apply even during the 2nd semester of the program and cover the 1st-semester credits in the forthcoming semesters. Admission usually takes place in the Fall, with an English language Requirement for international students, i.e. minimum IELTS of 6.5 or equivalent. The following section gives detailed information regarding admission for a Masters in Marketing from Australia.
Masters in Marketing in Australia: Eligibility Criteria
One must always check the eligibility criteria before applying for a Masters in marketing in Australia as an international student so that no issues occur during the application process. Below are the common eligibility criteria that are followed by most Universities in Australia for international students:
- Academic Degree: A bachelor's/undergraduate degree or equivalent in business and related field is required
- Minimum GPA: Though no minimum GPA is seen, a score of 4.0 and above on a 7.0 scale is desirable
- GRE or GMAT Score: For most Universities, no GRE or GMAT score is required
- English Proficiency Test Score: a minimum TOEFL of 79 and an IELTS score of 6.5 is required as eligibility criteria for English proficiency.
- SOP/Essay: Most universities do not require a statement of purpose but a 500-word statement of purpose or personal statement can be attached if asked
- Letters of Recommendation: Most universities do not require letters of recommendation for a Masters in Marketing in Australia but if required, 1-2 LOR can be attached
- Experience: Some universities require work experience of 1-2 years, but again not many universities ask for them.
Admission Requirements for Masters in Marketing in Australia
Below are the admission requirements of some top universities in Australia for masters in marketing-
| University | Degree Requirement | SOP/LOR | Additional Work Experience | English Proficiency Requirements |
|---|---|---|---|---|
| University of Melbourne | UG or PG transcripts | Persona Statement | Name and contact details of 2 professional referee | 2 years of work experience | IELTS: 6.5 | TOEFL: 79 |
| University of New South Wales | UG degree | - | Interview | Portfolio | Relevant Professional Experience | IELTS: 6.5 | TOEFL: 90 |
| The University of Sydney | Bachelor’s degree with 50% | Statement of motivation | Resume/CV | IELTS: 7 | TOEFL: 96 |
| The University of Western Australia | Bachelor’s degree | - | 2 years of professional experience | IELTS: 6.5 |
| Griffith University | Bachelor’s degree | - | Relevant Work Experience | IELTS: 6.5 | TOEFL iBT: 79 |
| University of Technology Sydney | Bachelor’s degree with 4.0 on a 7.0 scale (50-64%) | Statement of service | 2 years of full-time work experience | CV | IELTS: 6.5 | TOEFL iBT: 79 |
| The University of Adelaide | Bachelor’s degree | - | - | IELTS: 6.5 | TOEFL iBT: 79 |
| Macquarie University | Bachelor’s degree | Statement of purpose | - | IELTS: 6.5 |
| RMIT University | Bachelor’s degree | - | - | IELTS: 6.5 | TOEFL: 79 |
| The University of Newcastle | Bachelor’s degree with 75% | Letter of Work Experience | CV/Resume | 7 years' relevant organizational experience, including 2 years in a management position | IELTS: 6.5 |
| Curtin University | Bachelor’s degree in a relevant discipline | - | 3 years relevant workplace learning or a relevant graduate certificate | IELTS: 6.5 |
| Queensland University of Technology | Bachelor’s degree in business-related field | - | 7 years full-time (or equivalent) work experience in business or a related discipline | IELTS: 6.5 | TOEFL: 79 |
Masters in Marketing in Australia Tuition Fees
Individuals planning to study in Australia can estimate tuition fees between 31,815 to 87,200 AUD (17.97 to 47.25 lakhs INR). Similarly, living in Australia can cost around 58,609 to 61,438 AUD (33.04 to 34.63 lakhs INR) respectively.
Note: 1AUD=55.20 INR, as of 14th June, 2024
Cost of Living in Australia
For an international student, cost of living in Australia is around 58,609 to 61,438 (33.04 to 34.63 lakhs INR). The following tables show an estimated living cost for Indians:
| Expense Type | Average Annual Expense (AUD) | Cost for Indian Students (INR) |
|---|---|---|
| Accommodation | 3,320 | 21.03 lakhs |
| Meals | 5,200 | 2.9 lakhs |
| Transportation | 1,980 | 1.1 lakhs |
| Health Insurance | 609 to 3,438 | 34,000 to 1.9 lakhs |
| Personal Expenses | 13,500 | 7.6 lakhs |
| Total | 27,438 | 33.04 to 34.63 lakhs |
Note: 1AUD=55.20 INR, as of 14th June, 2024
Masters in Marketing in Australia Scholarships
As an international student, studying abroad can be quite expensive. As a result, various organizations like the government, universities, and privately funded organizations provide scholarships to international students to help them during their studies. Some scholarships provided to international students in Australia during their studies are:
| Scholarship | Awarded by (private/government university) | Eligibility | Award Value |
|---|---|---|---|
| Swinburne International Excellence Postgraduate Scholarship | Swinburne University of Technology | Academic result of at least 60% GPA | 30% off in tuition fee |
| International Merit Scholarship | Queensland University of Technology | Shown academic excellence, minimum English language entry, admission offer letter for the course applied | Covers 25% off tuition fees for first 2 semester |
| South Asia Excellence Scholarship | University of Newcastle | Passport of South Asian country, Merit based | 10,000 AUD |
| UOW Postgraduate Academic Excellence Scholarship | University of Wollongong Australia | Merit based | 30% tuition fee waiver |
| Future Leaders Scholarship | RMIT | Citizen of South Asian country, Offer letter of RMIT program | 20% tuition fee reduction |
| The University of Adelaide college International scholarship | The University of Adelaide | Offer Letter of University’s Program | 10% tuition fee reduction |
| India $10,000 Early Acceptance Scholarship | Macquarie University | Indian citizen, acceptance letter from the university program, No dropout during the program | Fee reduction of 10,000 AUD per year |
Note: 1AUD=55.20 INR, as of 14th June, 2024
Jobs and Placements for Masters in Marketing in Australia
Graduates of Masters in Marketing in Australia have a vast employment opportunity. Various top companies and government organizations are looking for post-graduates in marketing, such as market specialists, brand managers, market researchers, and more. The following table shows the popular professions and their average salaries in Australia in Marketing:
| Profession | Average Salary (Native currency) | Salary for Indian Student (INR) |
|---|---|---|
| Marketing Specialist | 60,000 to 80,000 | 33.82 to 45.10 lakhs |
| Brand Manager | 80,000 to 100,000 | 45.10 to 56.37 lakhs |
| Media Analyst | 60,000 to 80,000 | 33.82 to 45.10 lakhs |
| Digital Marketing Specialist | 70,000 to 95,000 | 39.46 to 53.55 lakhs |
| Marketing Researcher | 70,000 to 85,000 | 39.46 to 47.91 lakhs |
| Marketing Coordinator | 75,000 to 80,000 | 42.28 to 45.10 lakhs |
Note: 1AUD=55.20 INR, as of 14th June, 2024
Masters in Marketing in Australia: Return on Investment
Though fees for an international student can range from around 31,815 to 87,200 AUD (17.97 to 47.25 lakhs INR), after graduation with master's in Marketing from Australia, one can surely earn a good income. The table given below shows a detailed comparison of the fee structure and average salary an international student receives after their degree:
From the above ROI it can be seen that if you graduate from Curtin University with a Master of Marketing Adelaide receives the highest ROI percentage of 159%. This indicates that the average annual salary received after pursuing a marketing course in this university is much higher as compared to the total investment needed for this course.
Australia is one of the most developed countries in the world which provides amazing opportunities along with extended visa facilities for international students as well.
In Australia, a Master in marketing is a very popular course taught at various top universities such as The University of Sydney, the University of Melbourne, the University of New South Wales, The University of Newcastle, and more.
FAQs
Ques. How much does a Masters in Marketing cost in Australia?
Ans. Masters in Marketing in Australia: Top Universities ...
In Australia, one can expect the tuition fee to range between 31,815 to 87,200 AUD (17.97 to 47.25 lakhs INR) for a Master in marketing.
Ques. Does marketing have a scope in Australia?
Ans. Offering Masters in marketing can be a rewarding profession in Australia, considering the excellent growth rate of jobs in the field. Average salaries can go up to AUD 107,000 (INR 57.03 lakh approximately) with experience. According to the Australian government's Labour Market Insights, demand for marketing professionals is set to grow strongly by 11.4% by 2026.
Ques. How much do entry-level marketing graduates make in Australia?
Ans. The average graduate marketing salary in Australia is $63,375 per year or $32.50 per hour. Entry-level positions start at $58,808 per year, while most experienced workers make up to $89,578 per year.
Ques. Which field of marketing pays the most?
Ans. The highest-paying fields in marketing are
- Chief Marketing Officer (CMO)
- Marketing Director.
- Product/Brand Management Analyst.
- Top Executive for International Marketing.
- Creative Director.
- Brand Manager.
- Public Relations Director.
- Vice President (VP), Marketing.
Ques. How much do marketing jobs pay in Sydney?
Ans. The average annual salary for Marketing Manager jobs in Sydney ranges from $100,000 to $120,000.
Ques. What is the salary of a marketing manager?
The average salary for a Marketing Manager is $119,000 per year in Australia. The average additional cash compensation for a Marketing Manager in Australia is $9,000, with a range from $5,000 - $18,300.
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