Master of Business Administration [M.B.A] (Internet Marketing)
Field of Study:
$35,693 /Yr
Internet Marketing Specialization (Pick Four):
- Marketing Research (MBAMKT 671) (on campus)
Improve your ability to use research as a formalized means of obtaining information to be used in making decisions in the context of increasingly globalized, diverse, and information-oriented marketplaces, business worlds, and nonprofit organizations. During the information collection, analysis, and report process, you’ll learn a set of fundamental marketing research skills of problem formulation, research design, measurement scale development, questionnaire design, data collection, basic and multivariate data analysis, report writing, and presentation. - Marketing Analytics (MBAMKT 676) (on campus)
- Database & Internet Marketing (MBAMKT 677) (online)
- Digital Marketing (MBAMKT 682) (online)
Explore contemporary digital marketing strategies and practices. Learn how to create and disseminate marketing content on digital channels, including email blast, webpage design, search engine optimization, live streaming, and mobile messaging; and streamline an organization's digital marketing process, including lead generation, salesforce automation, and customer experience management. Incorporate strategic frameworks with practical tools, including customer information management, leading digital marketing applications, systems, and solutions. - Social Media Marketing (MBAMKT 691) (on campus)
Social media provides marketers with several important capabilities not present in most other media including interactivity and measurability. Platforms like Facebook, Foursquare, and Twitter have a fundamental impact on the way businesses and consumers behave, communicate, and interact with each other. In this course, you’ll deal with the possibilities that social media can offer companies and how it can be used to retain and interact with consumers. Explore established theoretical models and best practice business cases as you examine mobile services, as well as the special characteristics of social media.
Important Dates
Event | Application Date |
---|---|
Priority Application Deadline For Summer 2024 Intake | |
Tuition Fees
Year | 1st Year Fees |
---|---|
Tuition Fees | $35693 |
Other Expenses
Head | Avg Cost Per Year |
---|---|
Housing and Board | $18414 |
Health Insurance | $4109 |
Books and supply | $1200 |
Total Cost | $23723 |
Eligibility & Entry Requirement
Academic Eligibility:
- Applicants must hold a bachelor’s degree in Business Administration or equivalent from a recognized institution.
- A GPA of at least 3.0/4.0 is required to be eligible for the program.
Indian Student Eligibility:
- Students must complete an undergraduate degree with first-class in a relevant field from a highly ranked university in India.
- Or, students completed a master's degree with first-class in a relevant field from a recognized institution.
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.
Scores Required
Required Document List
The following required documents are:
- Resume/CV: It is the outline of academic achievements and/or awards, publications, relevant work, and/or volunteer experience.
- Two Letter of Recommendation: Letter of recommendation (combination of professional and academic recommenders) which includes information about the student, their connection with the person they are recommending, their qualification, and the specific skills they have.
- Statement of Purpose: This statement must describe your qualifications and the objectives of your intended educational program.
- Statement of Intent: Reasons or intentions for pursuing studies in this program, including a description of prior experience.
- Official Transcripts: Applicants who have attended and/or received degrees from institutions outside the US must provide certified copies and certified English translations of transcripts or records of all previous post-secondary education and of all degrees conferred.
- ELP Scores: Students have to submit their English language proficiency scores like IELTS, TOEFL, or other test scores.
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Career and Placement after Course
- Customer Relationship Management
- Competitive Marketing
- Analytical Marketing
- Channel Head
- Brand Manager
- Asset Manager
- Media Planner
- Corporate Communications Head
Scholarship Grants & Financial Aids
Name | Scholarship Per Student | Level of Study | Type | |
---|---|---|---|---|
VueVille Future Technology Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
Chuan Ai Lu Engstrom Memorial Scholarship | Scholarship per student$ 1,000/Yr$1,000 | Level Of StudyBachelor | TypeMerit-Based | |
Aga khan Foundation Scholarships | Scholarship per studentVariable Amount | Level Of StudyMaster | TypeMerit-Based | |
Prodigy Finance-GyanDhan Scholarship | Scholarship per student$ 2,500/Yr$2,500 | Level Of StudyMaster | TypeMerit-Based | |
QS Leadership Scholarship | Scholarship per student$ 10,000/Yr$10,000 | Level Of StudyMaster | TypeMerit-Based | |
KC Mahindra Scholarship | Scholarship per student$ 10 L/Yr$1,000,000 | Level Of StudyMaster | TypeMerit-Based |
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