IIMC - Indian Institute of Management, Kolkata - Reviews

The following review is based on personal experience with my sister who got enrolled in the current batch.

The following points will surely change your mind regarding the executive diploma in digital marketing at IIM Calcutta:

• Quality of the batch is extremely poor. It is more like a money making program than a knowledge imparting one.

• The fee for this program is exceptionally high. The course is priced at 3,28,000 for just 6 months. Whereas digital marketing institutes offer better courses at fees as low as INR 5000.

• The quality of the curriculum is below average. Rather than focusing on the main topic they are stuck to age old basic concepts of traditional marketing.

• No placement assistance is there for this programme.

• Lastly, this certification adds no value to your CV.

Don’t go for this program. The time and money are not worth investing in. Rather go for digital marketing institutes where industry experts will teach you better skills at low fees and less duration.

Fellow programs in Public Policy are available at IIM Ahmedabad, Bangalore, and Calcutta.

IIM B is the most popular of India's three IIMs for Public Policy. The PPM Program is a multidisciplinary group of active researchers and teachers from a variety of social science backgrounds. High-quality academic research, teaching, and consulting for policy analysis and program evaluation are used to address challenges in policy innovation, governance for the delivery of public services, the relationship between government and industry, social policy, and legal and regulatory issues. 

The key to gaining knowledge is social learning, which can best develop through grounded interactions with others at conferences and seminars. Seminars and events, in addition to assisting participants in gaining deeper insights into the subject under discussion, also aid in the resolution of professional problems.

PGCGM is an excellent course if you want an IIM certification but don't want to leave your job. The learning is the same, and the faculty is the same; the only difference is that this is taught in a virtual online classroom rather than you sitting in a classroom in Calcutta. It also includes three campus visits, so you can get a feel for the campus.

Most people struggle to get into an IIM, and the PGCGM course costs 3.5 lakh versus 31 lakh for ISB's PGP Pro course.

Any course offered by an institute like IIM Calcutta is guaranteed to be of the highest quality and have significant industry relevance. Instead of this course, it is recommended that you take the CAT and then enroll in the flagship PGDM program at IIM Calcutta. That would be entirely consistent with your desire to work in investment banking. 

The recent financial crisis was largely caused by managers' inability to fully comprehend and manage the operational risks of the new generation of derivatives. Future finance managers, it is believed, must be fully equipped with the mathematical and conceptual theories, as well as best practices, that go into the creation and management of such innovative products.
The IIMC faculty combines academic excellence with top management industry experience. IIMC also hires international faculty from top business schools. The IIMC certification and alumni network help participants advance in their careers. The program is only for working professionals, and there will be no campus placement after this course. 

You can understand how good is IIM Calcutta for marketing by looking at the following parts:

• Academics and Faculty:

The marketing stream at IIM Calcutta includes a wide range of courses. It offers several PGPex marketing programs, such as the Executive Program on Digital and Social Media Marketing Strategy (EPDSMMS) and the Advanced Program for Marketing Professionals (APMP). IIM Calcutta's marketing group is made up of highly qualified and experienced faculty members.

 

• Marketing related Clubs and activities:

The Marketing Club at IIM-Calcutta is known as MarC. Its goal is to provide students with firsthand marketing experience through a variety of year-round events, case study competitions, and industry live projects in the areas of strategy, marketing consultancy, branding, and market research. Through guest talks, workshops, and event sponsorships, the club has been proactive in corporate relations and assisting them in connecting with IIM-Calcutta students.

• Placement in Sales and Marketing:

In 2021, FIITJEE offered the highest CTC in the Sales and Marketing sector: INR. 80 LPA. Despite the fact that finance is IIM Calcutta's core strength. However, marketing is also extremely competitive.