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What is the process of securing admission at MICA, Ahmedabad?
MICA Ahmedabad follows a generic process of admission for every applicant. So, you're eyeing admission at MICA, the prestigious B-School known for Marketing and Communication excellence. Fantastic choice! Here's your ultimate guide to getting in:
- Eligibility: First things first, you need a Bachelor's Degree recognized by AIU (even if you're in your final year). Check that box!
- Selection Criteria: Brace yourself; this is where the adventure begins:
- Hit the minimum CAT, XAT, or GMAT cutoff scores.
- Shine in MICAT's Section A, show them what you've got.
- Secure impressive CAT/XAT/GMAT scores to unlock Section C of MICAT.
- Ace Section C, and then gear up for Section B evaluation.
- Sectional Cutoffs: Keep your eyes on the prize – there are cutoff scores for both Sections C and B.
- Final Step: If you've conquered the selection criteria, you're heading into the GD & PI round.
- GD & PI Shortlist: Your ticket here depends on a formula: 50% CAT/XAT/GMAT and 50% MICAT Scores. So, give it your all.
- Expert Panel Thumbs-Up: Now, this is where you shine – in the Group Exercise and Personal Interview. Impress the experts, and you're well on your way to the final merit list.
Remember, practice makes perfect. Solve those previous year papers, put in the hard work, and you'll crack the admission test. But it's not just about aptitude; MICA values your creativity too. So, keep those creative juices flowing by diving into books, newspapers, and blogs.
Has anyone with less than 40 percentile in CAT got into MICA Ahmedabad?
Yes, anyone with less than 40 percentile in CAT has gotten into MICA Ahmedabad. Being a 2015 batch pass-out and back then, MICA accepted a CAT score of 40% and there were certain people in the batch that had a CAT score of a simple 50 percentile.
But things changed post-2015 as MICA arranged for a separate exam of its own - CAT/XAT/GMAT instead of cut-offs from CAT scores. A good weightage is for MICAT exclusively. Also, back then around 2015, people had gotten into MICA because of their CAT score which was >30 percentile as well. So, you do not have to worry too much.
Focusing on MICAT is a better option. A good or even a bad CAT score in today's time does not really matter. MICAT has two sections to it and make sure you especially excel in their Psychometric test. Having said that, do some introspection and if you happen to realise that there is some kind of potential in you and you are ready to stay persistent in your endeavours to reach MICA. And once you're at it, make sure you do great at MICAT and face GE/PI as well.
Who are some of the famous alumni from MICA?
Some of the famous alumni of MICA Ahmedabad are:
- Himanshu Vashishtha (1996) : Founder & CEO of SixthFactor Consulting.
- Durlav Baruah (PGDC 2001) : Director at Kuhipaat Communications & Technology Pvt Ltd.
- Mohit Sadhwani, (PGDM 2015) : Manager - Sales at Sony Pictures Networks India.
- Arjoon Bose, (PGDM 2003) : International Project Manager at L’Oreal.
- Amrish Goyal, (PGDM 1996) : Director, Brand & Marketing at Microsoft.
- Kunal Jeswani, (PGDM 1996) : Vice President at Ogilvy and Mather.
Can someone who has done or is pursuing PG Certification in Digital marketing and Communication with MICA & upGrad review?
A lot of people have taken up the course and several alumni from this course have shared their valuable reviews for the students seeking this program:
- Excellent Faculty- Leading Industry Professionals have been included in the teaching process. The professors are India's best Digital Marketing Faculty who will teach you deeply industry-focused working methodologies.
- Collaborations- The course itself is a collaboration between MICA and upGrad. MICA is one of its kind institutes in India, or maybe, the Asia Pacific Region, which excels in Strategic Marketing and Communication.
- Academic Curriculum- This PG Certification Program spans 6.5 Months with 180 hours of content, 15 live sessions, and 9 tools and platforms that teach you how to: (a) Develop Brands that your customers connect to. (b) Strategize Digital Marketing and Communication Campaigns, and many more.
- Case Studies- In order to expose you to real industry scenarios, this program provides you with 10 case studies and 10 industry projects, after completing which, you are given detailed feedback by industry people like Marketing Lead at Facebook, Marketing Consultant at Group and many more.
- Learning Support- Each student gets a learning mentor allocated specially for him/her throughout the program who will not only guide but also make sure that the student is making progress and takes the lead.
- Networking Advantage- Several BaseCamps are organized by upGrad that are informative as well as fun. Many career-building workshops are organized by Professors and industry Professionals where you can participate in group activities with other students and even alumni. These activities help to establish networks within the industry.
- Career Support- Guidance and regular support is provided near the completion of your course which includes:
- Career Coach
- Career counseling
- Resume Feedback
- Mock Interview
- Job Placement
- Transition through Better Placements- After the course completion, you earn Certifications and also the MICA Alumni Status, which opens the doors for opportunities like SEO Specialist, Digital Marketing Manager, SEM Manager, and many more.
Overall, the PG Certification course is worth the effort, with students gaining a salary hike of a maximum of 125% and an average increase of 43% after the program.
What score (in MICAT) is need to get a GE & PI call from MICA?
MICA, also known as Mudra Institute of Communications, Ahmedabad, offers its flagship Post Graduate Diploma in Management - Communications (PGDM-C) program. Admission to the program is a two-step process consisting of the following:
- MICAT: MICA Admission Test
- GE & PI: Group Exercise and Personal Interview
To receive a GE & PI call from MICA, you need to secure a minimum qualifying score in MICAT. The cutoff score for MICAT varies every year, and it depends on various factors such as the number of applicants, the difficulty level of the exam, and the available seats. However, based on the previous years' cut-off, you can expect the minimum score required to get a GE & PI call from MICA to be around 45-50 marks out of 105 marks.
It's important to note that getting a GE & PI call doesn't guarantee admission to the program. The final selection is based on your overall performance in the MICAT, GE, and PI, along with your academic record, work experience, and extracurricular activities. Therefore, it's advisable to prepare well for the exam and give your best in the selection process to increase your chances of getting admission to the program.
Which institute should I join: MICA, IRMA or XIMB?
While choosing between MICA, IRMA, and XIMB, it's important to keep in mind that these institutions are very different from each other. They have different missions, visions, and outcomes. While XIMB is a general management institute, MICA and IRMA are focused on their respective domains.
If you're someone who is primarily driven by CTC and ROI, then it's important to think twice before opting for these niche programs based on general parameters. You might end up in something that you might not enjoy.
IRMA is the pioneer of rural management, with the aim of bringing about a change in the rural sector of the country through professional management. As a participant in the program, you'll learn all the principles of general management, along with social and liberal arts subjects. One of the unique features of IRMA is their three internship segments, which provide a different perspective on rural realities and society through a different lens.
By choosing IRMA, you can expect to have a rewarding career afterwards. However, keep in mind that the program is geared towards those who have a genuine interest in rural management and development. It's important to do your research and self-reflection to see if this program is the right fit for you.
Is MICA's PGDM-C degree equivalent to a proper MBA degree?
Yes, MICA’s PGDM-C degree is equivalent to a proper MBA degree. The institute has AIU accreditation, which makes this degree equivalent to an MBA. The Post Graduate Diploma in Management - Communications (PGDM - C) is the flagship program of MICA. The institute trains future business leaders with a focus on effective communication, creative thinking, and community development.
I don’t wish to make a career in advertising. Should I join MICA?
This is a major misconception among people that MICA is just an advertising school. The “C” in MICA stands for “Communication” hence it is a Communication Management School.
MICA offers a flagship program in Marketing with specializations such as Brand Management, Media Management, and Marketing Research and Analytics, to choose from. The institute offers better learning opportunities in marketing than any other general management course. All that the industry needs, the institution tries to cover in the form of marketing.
In addition to the above-mentioned specializations, it has also come up with two other specializations, namely, Digital Communication Management and Advertising Management. These are more related to advertising but advertising is nothing without marketing.
Also, the students of MICA indeed know about advertising but, they know marketing equally or you can say, better.
PG Certificate Digital Marketing Course at MICA vs CDMM @ Digital Vidya, which one can help me make the career switch from traditional to digital?
MICA and Digital Vidya are some of the most renowned institutions of India and offer a course in digital marketing. On the basis of the brief interactions I had with some of the students of both the institutions, I have to say both the courses has its advantages.
Here is a brief overview of the courses.
|
Particulars |
MICA |
Digital Vidya |
|
Course Name |
PG Certificate Digital Marketing |
Certified Digital Marketing Master |
|
Duration |
6-11 months |
4-7 months (Online) 3-4 months (Classroom training) |
|
Course fees |
70,000+ GST |
49,900+ GST |
Here are some of the attractive and most prominent features of both the institutions.
MICA:
MICA is one of the most prestigious institutes which offers a digital marketing course.
The course is designed to give students exposure to various aspects of digital marketing to be future-ready. The lectures are conducted online i.e Live Streamed. All students will have 24×7 access to Talentedge's Cloud Campus which includes study materials, case studies, and assignments. Students can also have real-time chat with the professors during their live sessions.
Digital Vidya:
Digital Vidya is one of the leading professional training companies that provide digital marketing and various programming courses. Digital Vidya is also an official associate partner with Google and Microsoft.
The course includes several module assignments related to Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Inbound Marketing, and Web Analytics. The students are also taught various case studies from various companies like PUMA, Myntra, Microsoft, Cadbury, etc. Both online and Classroom training is available.
Both courses have their perks. These courses are tailored to provide a comprehensive understanding of Digital Marketing and its various aspects. So, choose your pick based on various parameters such as preference, cost curriculums, etc.
Is MICA-Ahmedabad good for a student who wants to pursue MBA in marketing?
MICA Ahmedabad is undoubtedly a good option for a student who wants to pursue an MBA in marketing if it comes to educational excellence, ranking, infrastructure, campus life, hostels, or placement.
Here are a few factors that make MICA, Ahmedabad a suitable choice for those interested in pursuing this degree program:
- Ranking and reputation: MICA Ahmedabad MBA ranking by NIRF is 37 out of 125 colleges in India in 2023. This proves the academic excellence, infrastructural ability, placement success, and reputation all over India.
- Accreditation: MICA Ahmedabad as well as the courses offered by it are accredited by NBA. The college is accredited by AICTE.
- Faculty & alumni: The professors are very good at teaching and most of them hold a PhD degree in their field of expertise. Vineet Kanabar (Content Marketing Lead, Spotify), Amogh Dusad (Head Content, Mini TV, Amazon), and many more eminent professionals are notable alumni of this institution.
- Placement: Placement statistics for the year 2023 are mentioned in the tabulated form-
|
Particulars |
MICA Ahmedabad Placement 2023 |
|
Highest Package |
INR 36 LPA |
|
Average Salary |
INR 20.09 LPA |
|
Top Recruiters |
Cognizant, Deloitte, Dalmia Group, Flipkart, Google etc |
After considering all of these factors, it is clear that MICA, Ahmedabad is the best fit for pursuing an MBA degree in marketing. The campus, programs, and opportunities available align perfectly with the goals of an MBA aspirant.
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