Concept:
• In the 1950s, during the Cold War era, there were strong global prejudices and stereotypes regarding political ideologies like Communism.
• The middle class in South India, including those at Gemini Studios, held a very specific, negative view of these "godless" men.
Step 1: Describe the perceived character of a communist
The prevailing notion at the studio was that a communist was a "godless man" who possessed no filial or matrimonial love.
They were seen as cold and emotionless individuals.
Step 2: Explain the perceived social goals of communism
Communists were believed to have "no compunction" about killing their own parents or children.
They were viewed as agents of unrest and violence who only wanted to spread chaos and revolution.
Step 3: Detail the studio's reaction
This prejudice was so deep that even the simple, khadi-clad workers of the studio felt a natural aversion to the term.
They associated it with a complete lack of traditional values and humanity.
Step 4: Final Conclusion
Thus, the "Gemini family" viewed communism not as a political choice, but as a dangerous, anti-social, and anti-religious force.