Question

Match List-I with List-II

Choose the correct answer from the options given below:

• (A) - (I), (B) - (II), (C) - (III), (D) - (IV)
• (A) - (I), (B) - (IV), (C) - (III), (D) - (II)
• (A) - (I), (B) - (III), (C) - (IV), (D) - (II)
• (A) - (III), (B) - (IV), (C) - (I), (D) - (II)

Hint:

Examples of Marketable Entities:
$\bullet$ Place $\rightarrow$ Tourism (e.g., Incredible India, Kerala, Udaipur).
$\bullet$ Ideas $\rightarrow$ Social campaigns (e.g., Blood donation, Family Planning).
$\bullet$ Events $\rightarrow$ FIFA World Cup, IPL, Fashion Week.
$\bullet$ Services $\rightarrow$ Banking, Software, Online Brokerage.

Answer 1

The Correct Option is D

Concept:
In modern marketing, market offerings extend beyond physical goods.
Anything of perceived value to a buyer can be marketed, including physical goods, services, experiences, events, places, persons, properties, organizations, information, and ideas.

Step 1: Identifying the Marketable Entities:
(A) Events: Time-based occurrences and spectacles, such as sports tournaments, music concerts, or a Fashion Show, matching (III).
(B) Services: Intangible activities and benefits provided without resulting in ownership of a physical good, such as banking, insurance, or Online Trading, matching (IV).
(C) Ideas: Concepts, causes, or social messages promoted to change public attitudes, such as Family Planning, anti-smoking campaigns, or environmental drives, matching (I).
(D) Place: Geographical locations, tourist destinations, and cities promoted to draw visitors or investment, such as Udaipur - 'The City of Lakes', matching (II).

Step 2: Mapping List-I to List-II:
(A) corresponds to (III).
(B) corresponds to (IV).
(C) corresponds to (I).
(D) corresponds to (II).

Step 3: Verification of Options:
The resulting sequence is (A)-(III), (B)-(IV), (C)-(I), (D)-(II).
This matches option (D).

Step 4: Final Answer:
Thus, the correct choice is option (D).