Question:

Match List-I with List-II
Choose the correct answer from the options given below:

Show Hint

Match functional benchmarks by keywords:
$\bullet$ Sales/Advertising $\rightarrow$ Marketing.
$\bullet$ Labour/Absenteeism $\rightarrow$ HRM.
$\bullet$ Quality/Units/Scrap $\rightarrow$ Production.
$\bullet$ Liquidity/Capital $\rightarrow$ Finance.
Updated On: Sep 4, 2026
  • (A) - (I), (B) - (II), (C) - (III), (D) - (IV)
  • (A) - (II), (B) - (III), (C) - (I), (D) - (IV)
  • (A) - (IV), (B) - (III), (C) - (I), (D) - (II)
  • (A) - (III), (B) - (IV), (C) - (I), (D) - (II)
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The Correct Option is C

Solution and Explanation

Concept:
In the controlling function, setting performance standards is the benchmark step against which actual performance is measured.
These benchmarks are customized for each functional area across the enterprise.

Step 1: Mapping Standards to Functional Departments:

(A) Sales volume, advertising costs, and sales force performance: Focus on market share, promotional expenditure, and sales targets, belonging to Marketing (IV).
(B) Labour turnover, absenteeism, and industrial relations: Monitor workforce stability and employee satisfaction, belonging to Human Resource Management (III).
(C) Output quantity, product quality standards, and unit costs: Relate to the physical conversion of raw materials into finished goods, belonging to Production (I).
(D) Capital flow, capital expenditures, liquidity, and inventory financing: Monitor funds, cash flows, and investments, belonging to Finance and Accounting (II).

Step 2: Constructing the Alignment Matrix:

Pairing List-I with List-II gives:
(A) $\rightarrow$ (IV)
(B) $\rightarrow$ (III)
(C) $\rightarrow$ (I)
(D) $\rightarrow$ (II)

Step 3: Verification of Options:

This sequence corresponds to option (C).

Step 4: Final Answer:

Hence, the correct option is (C).
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