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Advertising Trends
Like most areas of marketing, advertising is changing rapidly. New forms of media available are blurring the distinction between different avenues. Convergence of different media is giving rise to an advertising convergence. The convergence of television and the internet opens many potential opportunities for marketers to target customers in ways not available with traditional television advertising. Even the print is merging into the web. However, these new media forms have limited reach as they are technology-intensive and not affordable for everyone. The Internet has become the new hub for the ICE age [Information, Communication, Entertainment]. Podcasting, Audio-Podcasting, Video-RSS Feeds, Networked Gaming—may offer themselves as major outlets for advertising in the near future. The game of old plus new goes on, and marketers must stay informed of new developments and understand how their customers are using these in ways that may offer advertising opportunities.