Match Column I with Column II.
| Column I | Column II |
|---|
| (A) | Press Release | (I) | Paid promotional communication |
|---|
| (B) | Advertisement | (II) | Official information issued to media |
|---|
| (C) | Public Relations | (III) | Building public image |
|---|
| (D) | News Report | (IV) | Objective reporting of events |
|---|
Choose the correct answer from the options given below: