List of top Business Studies Questions on Marketing Management asked in CUET (UG)

Which of the following statement is true?

Marketing management generally is related to creation of demand. However, in certain situations, the manager has to restrict the demand. The job of Marketing Managers, in these situations would be to find ways to reduce the demand temporarily by reducing the expenditure on promotion or increasing the prices. This concept of demand being more than what the company can or want to handle is called ..............

Marketing mix includes various elements; often referred to as four ‘Ps' of marketing. One of these P's includes activities that make firm's products available to the target customers at right phase, at right time, to right people without change. Name the element.

Which function of marketing is particularly necessary for products that are not produced according to predetermined specifications ?

India's largest domestic investor Life Insurance Corporation of India has once again come to government's rescue by subscribing 70% of Hindustan Aeronautics ₹4,200 crore Initial Public Offering (IPO). Which market is being reflected in the above case ?

Money Market is a market for short term funds which deals in monetary assets whose period of maturity is upto one year. It's instruments are
A. Call Money
B. Shares
C. Debentures
D. Treasury Bills
E. Certificate of Deposit
Choose the correct answer from the options given below :

Match LIST I with LIST II

LIST I (Means)		LIST II  (Marketing Philosophies)
A	Availability and affordability of product	I	Marketing Concept
B	Product improvement	II	Production Concept
C	Selling and promoting	III	Product Concept
D	Profit through integrated marketing	IV	Selling Concept

Choose the most appropriate answer from the options given below

Mc.Donalds, the fast food giant made major changes in its menu to be able to survive in Indian market. Which feature of management is reflected in above case?

Ravi, the Sales Manager of Global Limited, never listens to others regarding sales policies, he thinks that he only is qualified to evaluate, judge and decide policies related to sales decisions. This leads to conflict among him and other departmental heads. So coordination is required to reconcile the differences between Ravi and other departmental heads.
Which importance of coordination is referred to in above case.

Identify the concept that refer to the difference between current assets and current liabilities.

Read the following and select what is marketed?
'Visit Agra-'City of Love', 'Udaipur'- 'The City of Lakes', 'Mysore- 'The City of Gardens'

The various terms related to branding includes ?
(A) Brand
(B) Brand Name
(C) Brand Mark
(D) Brand Signal
(E) Trade Mark
Choose the correct answer from the options given below :