McGill University Marketing Courses

A Marketing degree from McGill can prepare you for a career in brand management, advertising, digital marketing, sales management, etc... Marketing at McGill provides a balance between courses focusing on fundamental theoretical material and others with a strong practical orientation.
With core courses in marketing strategy, marketing research, and consumer behavior and a range of electives to delve deeper into your areas of interest, you’ll be able to apply your knowledge and creativity to generate practical, relevant, and effective marketing plans.