La Trobe University Marketing Programs

In the ever-changing and competitive marketplace, professional marketers should be equipped with contemporary marketing skills supported by well-developed critical thinking and problem-solving mindsets which is the main mission of the Marketing Department at La Trobe University.

The program in Marketing provides students with comprehensive knowledge and skills of the foundation of marketing principles, organizational marketing strategies, and marketing tactics in line with the principles of the United Nations' sustainable development goal, including Responsible Consumption and Production, Health and Wellbeing, and Climate Action. To develop lifetime skills, students utilise their professional judgment by critically analysing the business environment and ethically solving marketing problems.