Pace University Marketing Programs

The purpose of the Marketing major is to provide students with an understanding of the marketing process and enable them to develop skills in product planning, distribution, pricing, promotion, and related marketing activities. Building on a broad-based marketing core curriculum, students have the opportunity to concentrate in one of these areas:

• Advertising and Integrated Marketing Communications
• Digital Marketing
• Global Marketing Management
• Sports Marketing

With a degree in Advertising and Integrated Marketing Communications from Pace’s Lubin School of Business, one can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world—many of which have headquarters right here in New York.