Bachelor of Science [B.S] [Business Administration - Marketing] From UMass Lowell

The marketing concentration will give you:

• exposure to all aspects of the field, including: identifying customer needs, and developing products, services and programs that will satisfy them

• the tools and techniques that can make the difference between success and failure for a business, public agency or nonprofit organization

Coursework is supplemented with an internship program, independent study projects and the activities of the Marketing Club.

A degree in marketing equips graduates for a range of professions, from marketing research to public relations to product management.