University of Michigan, Dearborn Marketing Courses

The University of Michigan Dearborn Marketing major is designed to give students the skills to create and implement marketing strategies that attract and connect with customers. The knowledge one gains through the program will help them thrive in the ever-changing world of marketing no matter their career interest area: Sales, advertising, marketing research, product management, retailing, international business and marketing management.

• Students will be knowledgeable about the business disciplines, ethical principles and their application.
• Students will be effective communicators and team members.
• Students will be knowledgeable about global business practice and managing a diverse workforce.
• Students will apply critical thinking skills to business situations.