Senior Content Writer
The newly inaugurated lab will close the gap between theoretical knowledge and practical application as well as provide changes in management practices and societal outcomes. Read full details here!
New Delhi: MDI Gurgaon joined hands with Brandscapes to establish the Brandscapes MDI Centre for Behavioural Science and Neuro Lab to foster essential insights that will change decision-making frameworks in fields such as finance, economics, marketing, and management.
The opening ceremony at MDI Gurgaon includes a presentation of the cutting-edge lab with an exclusive look at the centre's groundbreaking research programs. The lab features Electroencephalography (EEG) equipment that can monitor the electrical activity of the brain.
The newly inaugurated lab will range from analysing consumer behaviour in marketing to exploring the complicated implications of risk and emotion in financial decision-making. It will close the gap between theoretical knowledge and practical application as well as provide changes in management practices and societal outcomes.
Views on MDI and Brandscapes Collaboration
Informing about this initiative, the Director of MDI Gurgaon, Arvind Sahay said, “The development of behavioural science techniques has given us deep insights into human behaviour drivers, making interventions and policies more effective.”
Adding to that statement, Chairman of Brandscapes, Pranesh Misra said, “MDI Gurgaon, an institute dedicated to knowledge advancement, shares Brandscape's values. In 2024, we have more advanced technologies to study the human mind and psychology. The inauguration of our Centre demonstrates our commitment to exploration and discovery.”
Popular Courses at MDI Gurgaon
|
Course |
Eligibility |
Application Date |
|---|---|---|
|
Graduation with 50% |
- |
|
|
Graduation with 50% |
18 May - 24 June 2024 |
|
|
Graduation with 50% |
8 Dec - 31 Jan 2024 |
|
|
Graduation |
- |
|
|
Post Graduation |
- |
Latest Updates:
- MDI Gurgaon PGDM BA Admission 2024 Phase 1 Open. Apply till April 15, 2024
- MDI Gurgaon Ranking 2024: IIRF, NIRF, Economic Times, Outlook ICare
Subscribe to Collegedunia to get the latest educational news and updates –
Comments