Question

Which one of the following techniques is used to generate innovative and creative ideas?

• A. General meeting
• B. Brainstorming
• C. Seminar
• D. Buzz sessions

Hint:

Exam Tip:
Brainstorming: Quantity over quality initially. Build on others' ideas. No criticism.
Buzz Sessions: Break into small groups for quick discussions.
Seminar: Formal presentation.
General Meeting: Routine business and decision-making.

Answer 1

The Correct Option is B

Step 1: Understanding the Concept:
This question tests knowledge of group techniques used for idea generation and problem-solving. Each technique has a different purpose.

Step 2: Defining the Techniques:
Let's define each technique:
• (A) General meeting: A formal gathering to discuss issues, share information, and make decisions.
_ _ _ _ It is not specifically designed for creative idea generation.
• (B) Brainstorming: A group creativity technique where participants generate a large number of ideas in a short period.
_ _ _ _ The key rule is to suspend judgment and encourage free thinking.
_ _ _ _ It is specifically used to generate innovative and creative ideas.
• (C) Seminar: A formal presentation and discussion on a specific topic.
_ _ _ _ It is used for learning and knowledge sharing, not primarily for creative idea generation.
• (D) Buzz sessions: A technique where participants briefly discuss a topic in small groups.
_ _ _ _ It is used to generate ideas quickly but is often a part of a larger meeting or workshop.

Step 3: Analyzing the Statement:
The question asks for the technique used to "generate innovative and creative ideas."
Brainstorming is the most well-known and effective technique for generating creative ideas.
It is specifically designed to encourage free association and the generation of a large number of ideas.

Step 4: Final Answer:
Brainstorming is used to generate innovative and creative ideas. Therefore, option (B) is correct.